Jam loop for hispanic 2


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Jam loop for hispanic 2

  1. 1. Reaching the Mobile Hispanic Audience on Phones, Tablets & Connected TV David M. Garcia | dgarcia@jamloop.com | (212) 717-8789
  2. 2. Market Your Brand Where the Hispanic Audience Is Hispanic audiences have moved from this… …to these… Desktop …and from this Smart Phones Tablets …to this. Linear TV They use multiple devices throughout the day and it varies by time of day… …and content is more immersive, interactive and social than ever before Connected TV Viewers’ habits are changing. Advertisers: Is your ad strategy keeping up? Publishers: Is your content keeping up?
  3. 3. JamLoop’s Unique Approach to Finding Hispanic Audiences Cross-Platform Approach Multi-Pronged Approach Phone Spanish language sites/apps + + Tablet Lat/Long Geos that index high for Hispanic demos + cTV + JamLoop’s AdCloud ID™ System Device ID-based audience profiles
  4. 4. JamLoop’s AdCloud ID™ System Device ID AdCloud ID 824552 Device ID Millions of AdCloud IDs AdCloud ID 124453 Device ID AdCloud ID 624753 Device ID Device ID Device ID time & location data category data device data User Profile Data behavioral data offline data Hispanic Audiences social stream data Examples: Users who have previously visited Univision Users who are located in a geo with a very high Hispanic demo Users who tweet or follow tweets in Spanish
  5. 5. Reach Hispanic Consumers Across Leading Media Sites/Apps Univision National MSN Latino
  6. 6. Reach Hispanic Consumers Across Leading Vertical Sites/Apps
  7. 7. Reach Hispanic Consumers Across Local & Community Sites/Apps
  8. 8. Hispanic Audiences: Early Adopters of Connected Devices “Technology is a big part of how today’s consumers get their entertainment, and Hispanics frequently lead the general market as early adopters of emerging technologies. They also access media through just about every platform available. About 60 percent of Hispanic households own at least one smartphone, versus 43 percent of the general market. …Hispanics spend a whopping 68 percent more time than whites watching video on the Internet and 20 percent more time watching video on their mobile phones. Nielsen VP/GM of Home Entertainment Graham Gee expands about this consumer on Nielsen TV: “They’re about 30 percent more likely to purchase Blu-ray.” In addition, Hispanic DVD and Blu-ray buyers are also ahead of the curve on adopting new devices that enable several ways to view content. For example, they are 48 percent more likely to own a tablet. Hispanic consumers are also embracing other ways of consuming home entertainment at a higher rate than the general population…” -- MEDIA AND ENTERTAINMENT | 09.27.2013
  9. 9. Simplify Your Complex Mobile Campaigns 000’s of Apps and Mobile Websites In-App vs. Web Screen Size (phone, tablet) different user experiences influences usage behavior Time influences usage behavior Creative Mobile Parameters Location reveals demographics, intent Content reveals interests and intent Banner, Interstitial , Video Device (iOS Android) influences usage behavior Cookies don’t exist Device IDs do How will you find enough reach? How will you find your target audience? How will you optimize quickly? How will you manage all this? Makes Mobile Easier A Media Buying Solution Technology + Expertise delivered via Managed Services Built 100% for finding “Connected Audiences” on phones, tablets, cTV Massive Reach on 65,000+ Mobile Sites/Apps, Premium + Niche Real-Time Data Optimization. What works, under what conditions, at what price point You pay for Media Delivered
  10. 10. How Is JamLoop Different? Built 100% for the “connected device” world AdCloud ID™ More flexible approach to inventory acquisition Device ID-based Consumer Segments Building blocks to execute quickly and reliably.
  11. 11. Being Smart About Creative Formats Connected TV Tablet & Desktop Smart Phone Banner Ad Interstitial Ad Mid-Roll Video Ad Banner Ad Interstitial Ad Pre-Roll Video Ad Banner Ad Interstitial Ad Pre-Roll Video Ad Less Immersive More Immersive Bigger screens = more immersive ads = more engaged consumers • Leanback mindset: Content is consumed in a more casual, less distracted environment • Longer form content: can support longer-form, more immersive ads • More attractive demographics: early adopters of tablet and cTV have higher HHI and education
  12. 12. Offering a Full Range of Ad Products Format Description Benefit Sizes Actions Banner Image ads that connect brands with their target audience. Simple, effective format with broad inventory availability. 320x50, 300x50, 300x250, 120x60, 160x60, 728x90, 120x600 Click-to-URL, Click-to-App, -Call, -Map Interstitial Ad takes over users’ screens, catching their attention. Triggered at launch or mid-stream in app/website. High impact, captures more attention. 300x250, 320x480, 480x320, 768x1024, 1024x768 Click-to-URL, Click-to-App, -Call, -Map Rich Media Expandable rich media ads with interactivity or multimedia. Support any MRAID format. Higher interaction between users and brands. Can include data capture and multimedia. Video Video pre-roll, mid-roll and inbanner video. Engaging branding experience, similar to a TV ad. 320x50, 300x50, 300x250, 120x60, 160x60, 728x90, 120x600, 300x250, 320x480, 480x320 All expandable 0:15 or 0:30 sec pre-roll Expand, Click-toCall, Click-to-Map, -Calendar, Docked/Adhesion, Embedded Video, Custom Clicks; 25%, 50%, 75% 100% Viewed
  13. 13. Connected TV Recommended Marketing Mix JamLoop Platform: How We Deliver Value Tablet/Desktop Phone INVENTORY 900+ Publishers Direct TARGETING Banner App Location 20+ Ad Networks CREATIVE MEASUREME NT OPTIMIZATIO N Impressions + Clicks Web Device Interstitial In-Ad Events Across Inventory Carrier Across Targeting Time OS Across Creative Content 5+ Exchanges Adjust Marketing Mix Adjust Inventory 1st Party Demo Adjust Targeting Video Post-Ad Conversions Adjust Creative Real-Time Measurement Capture Sweet Spot
  14. 14. JamLoop Team Experience • Collaboration of Ad Tech & Video industry veterans formerly from: • Launched April 2013 • Privately-Funded
  15. 15. Thank You David M. Garcia | dgarcia@jamloop.com | (212) 717-8789
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