DMEautomotive’s corporate social media guidelines

DMEautomotive’s Corporate Social Media Guidelines DMEautomotive recognizes that social media has fundamentally changed the way we work, offering new opportunities to engage in two-‐way conversations with customers, colleagues, and the world at large. Additionally, we believe that getting involved in social media will grow our brand, strengthen our connection with customers, and will act as an important tool for DMEautomotive to maintain and improve its reputation as an industry-‐leading direct-‐marketing company. Therefore, we encourage our employees to become involved in social media networks and use these spaces to interact, engage and share. DMEautomotive has issued the following guidelines, not in an attempt to stifle your voice, but to encourage your participation in social media and outline expectations designed to protect the interests of our employees and the company. Representation  Always be transparent. Be honest about who you are and any affiliations you may have. Be genuine, authentic and real.  Add a disclaimer if you are publishing content regarding work topics outside DMEautomotive’s website to ensure your comments aren’t misconstrued as corporate policy. For example, “The opinions and positions expressed are my own and do not necessarily reflect those of DMEautomotive”.  Maintain a sense of credibility, which in turn will improve your reputation and trustworthiness. Responsibility  Be accountable. What you write is ultimately your responsibility.  Be truthful. Ensure that content is factually accurate. Should there be an error, acknowledge it and correct promptly. Do not try to erase the error or be evasive. Rather, edit the post and insert a footnote that the original post was modified. Additionally, should you need to, cite original content and link sources.  Protect confidential information and relationships. We encourage you to share company projects, lessons learned, best practices and success stories. However, do not reveal any corporate proprietary information. If you wish to mention a client by name, please obtain their permission first.  Talk about what you know. Be the expert! Offer advice, insights and comments on topics that are within your area of expertise. For all other matters, alert those who are the relevant topic expert. Respect  Respect your audience. An objective of Social Media is to create dialogue and thus differences of opinion will likely arise. We encourage you to express your ideas and opinions in a respectful manner and ask that you don’t resort to insults (whether personal or towards a competitor), harassment, and/or offensive language should a disagreement take place.  Show respect for your audience’s time. Add value by contributing valuable tips, insights and relevant content. Also, ask questions, respond in a timely manner and listen to what others say. Last but certainly not least, strive for balance -‐ though we encourage the participation in Social Media, be practical about your use and don’t neglect the demands of DMEautomotive’s clients and your primary job responsibilities. Social Media is about enjoying personal interactions. Be personable, engage, interact, share and have fun!

DMEautomotive’s corporate social media guidelines

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DMEautomotive’s corporate social media guidelines Document Transcript