Hard Rock Hotel Panama 2009!!! Contact Daniel Merandi


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Welcome to the sexy resort retreat, tucked into the jungles of Panama that you and your friends and family have been looking for! Panama Hard Rock is ready for you to not only have a place to go and relax, but an opportunity to invest in the Hottest Real Estate deal available!

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  • Notes:The key is operational pricing. The Hard Rock organization is capable of gaining higher than average ADR performance without necessarily having the highest retail cost.“A: North America only includes Canada and the United States. * The data of the Hard Rock Hotel, the Fertile valleys is for the period February 2, 2007 - December 31, 2007, and the operational statistics of the Hard Rock Hotel, Orlando come from a published article the 13 of December of 2007 (to see the source of down). 1/ It includes Hard Rock Hotel, the Fertile valleys 2/ & includes Bulgari Hotels; Resorts. Resorts in North America excludes Ritz-Carlton. 3/ It only includes 35 own hotels, rented (“leased”) and “consolidated joint ventures”. The Starwood name includes marks like The Westin Resorts, Sheraton, Four Points, etc. Source: With base to annual reports, financial statements and documents given to the ESA, except for the Hard Rock Hotel, Orlando, whose information it is derived from an interview to Trevor Horwell (Director of the Division of Operation of the Hard Rock Hotel) published by ArabianBusiness.com, the 13 of December of 2007.
  • Hard Rock Hotel Panama 2009!!! Contact Daniel Merandi

    1. 1. Hard Rock Hotel Panama Executive Briefing
    2. 2. • One of the world’s most recognized, iconic brands • Founded in London in 1971, now in major markets around the world – 130 Restaurant locations in 20 countries – 5 luxury hotels, 4 hotel casinos, with 6 additional (including Panama) scheduled to open by 2012. • Strong corporate identity and culture – Mission: “To spread the spirit of rock and roll by creating authentic experiences that rock” – Key Attributes: Authentic, Passionate, Irreverent, Unpredictable, Democratic – Mottos: “Love All- Serve All,” “Take Time to be Kind,” “All is One,” “Save the Planet” Hard Rock Hotel Orlando
    3. 3. The Hard Rock edge Higher Occupancy and ADR Performance $400 Ritz Carlton Morgan Hotel Group ADR: $240 ADR: $260 $350 Ritz Carlton International ADR: $213 Rack Rate (per day) $300 Starwood $250 Intercontinental ADR: $160 Americas ADR: $18 $200 Hard Rock Orlando ADR: $224 Marriott Hotel and Hard Rock Las Vegas $150 Resort ADR: $195 ADR: $113 $100 Marriott Courtyard ADR: $89.53 Crowne Plaza Americas $50 ADR: $76 60% 65% 70% 75% 80% 85% 90% 95% 100% Occupancy
    4. 4. Team Background • Lagomar Panama – Experienced in Central American development (Los Suenos, Costa Rica) • Milton Pate – Design Architects with background working with resort brands: • EDAW – One of the world’s leading design firms, experience in landscape design, master planning and ecological planning • Cole Martinez Curtis – Interior designers experienced with both resort experience creation and Panamanian culture • ACS – Engineering and design firm with extensive background in Latin American construction and project management • Hard Rock International – Design, Marketing and Operational consulting
    5. 5. Project History • The project started with extensive research resulting in the selection of Panama as a location for development and the Hard Rock as the ideal brand • Initial work through conceptual design on a 34 acre site at Playa Blanca • Identified a superior 100 acre site closer to the city, resulting in a nearly complete reimagining of the design • Ready to begin land preparation, launch detailed schematic phase First Site Master Plan
    6. 6. New Location • 100 acre site just south of Playa Coronado, a longtime Panamanian tourist destination. Roughly an hour south of Panama City • Easy access from Pan-American Highway • Close to other tourist attractions, golf courses, etc. • Located in the “Dry Arch” – the “Southern California of Panama” - a relatively rain-free part of tropical rainforest-rich country. • Ideal location incorporating a white sand beach, bordering river, and large, elevated platform with expansive ocean views
    7. 7. Land Plan
    8. 8. Land Plan (description) • Enter through lush tropical road, across bridge, with teasing glimpses of the resort through the flowering vegetation. • Semi-secluded Spa section provides both serene environment and easy access to the rest of the resort • Mountain villas on the highlands overlooking the ocean • Eco villas cantilevered on the riverbank • 100 yard wide entry circle, centered on large, landmark spreading tree • Sense of discovery carried through Porte Cochere and into Lobby/Check-in • Building opens with dramatic, elevated vistas across the pool area to the endless blue Pacific.
    9. 9. Hotel Plan
    10. 10. Renderings
    11. 11. Architectural Inspirations
    12. 12. Landscape Design
    13. 13. Interior Design
    14. 14. Rooms and Residences The perfect place for every stay • 411 rooms (Phase I) the vast majority have ocean views • Varied inventory: Single Rooms, 1 ½ bay Mini-Suites, Double Suites, Spa Suites, Villas and 4 exclusive Rock Star Suites • Distinct locations: Beach Wing, Tower, Arch, Spa Villas, Eco Villas, Golf Villas and Beachfront • Innovative “swim-out” rooms and suites with direct access from patio to pool
    15. 15. Pool Area Building an exciting pool scene is key to resort success. The Hard Rock is a master of the art.
    16. 16. Pool Area The Hard Rock Panama is building on lessons learned to create a world-class, 200,000 square foot resort pool area
    17. 17. Features Setting a new standard not just for Panama but for the entire Central American/Caribbean region • Two signature restaurants • Camp Lil’ Rock – Kid’s center • Iconic Hard Rock Lobby Lounge • Quiet adult areas • Rock Spa • Water sports/activity area • World-class nightclub (LOI with • Private white sand beach Gerber) • Wedding and special events areas • Extensive white sand beach • Environmentally aware (LEEDS) design
    18. 18. Phase I • 411 Rooms – Includes main hotel building, beach wing and tower and Spa Suites – Chosen to ensure that later construction will not interfere with hotel operation
    19. 19. Phase II • Additional 200 rooms in North Beach Wing, Golf Golf Villas and Eco Villas – Golf Villas on highlands Eco near entrance. Still have Villas elevated ocean views – Eco Villas cantilevered over river North North • Each area has independent Beach Beach access- construction will not have major effect on the rest of the resort.
    20. 20. Future • Second five star resort on remaining property • Golf course on remaining and adjoining property • Additional residential development • Additional commercial development
    21. 21. Current Status Ready to rock • Conceptual design complete and approved by the Hard Rock • Hotel condominium documents complete and approved. • Sale of condominium units open on small scale. Website and collateral developed. • Letter of Intent signed with Gerber Organization for nightclub/signature bar. Other potential partners identified and evaluated • Panamanian zoning and other relevant approvals acquired • Project Plan, including schedule developed. Interviewing/evaluating subcontractors for next phase of design • Ready to start site work
    22. 22. Next Steps • Public Groundbreaking event – COMING SOON! • Contact: Daniel Merandi, Founders Registry • 305.720.7315 • info@foundersregistry.org