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Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
Ripple 6 Publisher Spotlight
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Ripple 6 Publisher Spotlight

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  • Transcript

    • 1. Enterprise Social Media Platform Social Media Case Study
    • 2.  
    • 3. The Beginning: Building communities and conversations that turn consumers into producers of information Case Study: Gannett Local Moms
    • 4. Growth and Success Expanded to 60 local sites Multiple platforms Opportunities and Challenges
    • 5. The Challenge A Scalable, Consistent Architecture Product Enhancements Analytics Across Sites Maximize Revenue Oppty.
    • 6. One Social Media Platform: Ripple6 60 sites converted 20 new markets added Identity, Connections, traveling conversations. Social Analytics: Nationally and Locally Integrated over 1.5 million messages and photos from 60 sources 1 million moms
    • 7. Social M arketing Create O pportunities New R evenue Models User E ngagement
    • 8.
      • Identity: They tell the community and YOU who they are. Personalized Experience.
      • E.g. 40% of moms have shared age.
    • 9.
      • They connect and form Personal Trusted Networks.
      • Interest Groups, Play groups, etc.
      • 68% of invitations accepted.
    • 10. 3. Users Create and Share (Ripple) Content in AND through these personal networks
    • 11. Ripple Analytics Real Insight into Word of Mouth
    • 12. Creating Opportunity Ripple: a patented movable conversation.
    • 13. Creating Opportunity: “ Smart Groups” enable you to be a great host.
    • 14. New Revenue Models
    • 15. Cloud Communities Make it easier for brands to create relationships with customers.
    • 16. Social Insights Enable marketers to create private spaces in social networks.
    • 17. Creating Value for All Parties Consumers Publishers Marketers
    • 18. Creating Value for Marketers and Publishers Social Media Services Profiles, Conversations and Connections. Increase visits, PV’s & engagement. Create Relationships Analytics, Word-of-mouth & Consumer-shaped communities. New Revenue Models Social Insights & Social Marketing Innovation

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