Ripple 6 Digiday Social

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  • Ripple 6 Digiday Social

    1. 1. Listening and Engaging with Consumers in Social Networks Rich Ullman March 12, 2009
    2. 2. 7 Tips
    3. 3. Who is this?
    4. 4. Heather McNamara
    5. 5. “ She wasn’t just a patient… It was about Heather…”
    6. 6. #7 Understand that People are People Tip #7 Understand that People Are People.
    7. 7. Love or Hate?
    8. 8. Hate.
    9. 9. “ Uh-oh”
    10. 10. #5 Pay Attention to the Creepiness Factor Tip #5 Pay Attention To The Creepiness Factor.
    11. 11. Where are we now?
    12. 12. Michael Jackson’s Backyard
    13. 13. That’s Not a Backyard.
    14. 14. #5 Pay Attention to the Creepiness Factor Tip #9 Engage People In Their Backyard.
    15. 15. Grape nuts
    16. 16. MomsLikeMe <ul><li>80 local social networks </li></ul><ul><li>1 million+ moms </li></ul><ul><li>Where they’re comfortable </li></ul>
    17. 17. Social Insights
    18. 18. Social Insights <ul><li>Recruitment </li></ul><ul><ul><li>Very specific niches </li></ul></ul><ul><ul><ul><li>40+ </li></ul></ul></ul><ul><ul><ul><li>Half the shopping </li></ul></ul></ul><ul><ul><ul><li>Healthy Cereal 3x/Week </li></ul></ul></ul><ul><ul><ul><li>Not Grape Nuts </li></ul></ul></ul><ul><ul><ul><li>Willing to consider </li></ul></ul></ul>
    19. 19. Social Insights <ul><li>Recruitment </li></ul><ul><ul><li>Very specific Niches </li></ul></ul><ul><li>Flexibility </li></ul><ul><ul><li>Fast </li></ul></ul><ul><ul><li>Nimble </li></ul></ul><ul><ul><li>Adaptive </li></ul></ul><ul><ul><ul><li>Private today </li></ul></ul></ul><ul><ul><ul><li>Public tomorrow? </li></ul></ul></ul>
    20. 20. The audience want to talk with you. “ I have no problem being notified by email, but I think it would be best to reach all members on the Home Page it is the first place I go when online!”
    21. 21. The audience will participate.
    22. 22. Summary <ul><li>Opportunity Beyond Media </li></ul><ul><li>People Want to Talk with Brands** </li></ul><ul><li>Backyard is Better </li></ul>
    23. 23. Thank you.

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