I am not going to blow your minds with a bunch of Web 2.0 lingo . . . I know you all know the importance of community . . . The importance of yield management and arbitrage with respect to pricing and targeting your advertising inventory. With this presentation I hope to provide a blue print for applying some of these strategies and tactics with respect to content creation and content optimization.
The content market opportunity Source: Online Publishers Association, Internet Activity Index, April 2008, Wall Street research Engagement (% of user time spent) Monetization (% of online ad market) 5% 43% 50% 43%