A New Content Ecosystem
Publishing now demands <ul><li>Math & Science  </li></ul><ul><li>Agile Programming </li></ul><ul><li>Custom Content Market...
The content market opportunity  Source: Online Publishers Association, Internet Activity Index, April 2008, Wall Street re...
Traditional web publishing today
Web publishing 2010 and beyond . . . Story ROI? Search Terms? Writer Profitability?
<ul><li>A content marketplace </li></ul>
$4.13 $3.23 $4.76 $3.40 $4.05 $2.87
“ Quality”  q  0  +   1  1 +   2  2  + … +   k  k  +  
Types of Content Mom in Iowa who writes about the economy.
A new definition of scale 2,000 Reviewed pieces 58,681 Topics Publisher X Associated Content 20 200 150 1500 1000 10000
Mine the library  90% of 1+million pieces of content viewed at least once a month  1 Million + Page Views
Ecosystem of Content Creation 2010 Publisher Your Readers Community Evangelists
<ul><li>Wither the destination? </li></ul>
Wither the destination Blue-ray players auto insurance buying strollers wood flooring skateboards best drugstore sunscreen...
The new content analytics  PV’s per week CTR
The New Content Ecosystem <ul><ul><li>Math & Science </li></ul></ul><ul><ul><li>Multiple Sources </li></ul></ul><ul><ul><l...
Thank you. Patrick Keane  [email_address]
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Patrick Keane Keynote

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  • I am not going to blow your minds with a bunch of Web 2.0 lingo . . . I know you all know the importance of community . . . The importance of yield management and arbitrage with respect to pricing and targeting your advertising inventory. With this presentation I hope to provide a blue print for applying some of these strategies and tactics with respect to content creation and content optimization.
  • Patrick Keane Keynote

    1. 1. A New Content Ecosystem
    2. 2. Publishing now demands <ul><li>Math & Science </li></ul><ul><li>Agile Programming </li></ul><ul><li>Custom Content Marketplaces </li></ul><ul><li>Community & Discussion </li></ul><ul><li>SEO </li></ul><ul><li>Monetization </li></ul>
    3. 3. The content market opportunity Source: Online Publishers Association, Internet Activity Index, April 2008, Wall Street research Engagement (% of user time spent) Monetization (% of online ad market) 5% 43% 50% 43%
    4. 4. Traditional web publishing today
    5. 5. Web publishing 2010 and beyond . . . Story ROI? Search Terms? Writer Profitability?
    6. 6. <ul><li>A content marketplace </li></ul>
    7. 7. $4.13 $3.23 $4.76 $3.40 $4.05 $2.87
    8. 8. “ Quality” q  0 +  1  1 +  2  2 + … +  k  k + 
    9. 9. Types of Content Mom in Iowa who writes about the economy.
    10. 10. A new definition of scale 2,000 Reviewed pieces 58,681 Topics Publisher X Associated Content 20 200 150 1500 1000 10000
    11. 11. Mine the library 90% of 1+million pieces of content viewed at least once a month 1 Million + Page Views
    12. 12. Ecosystem of Content Creation 2010 Publisher Your Readers Community Evangelists
    13. 13. <ul><li>Wither the destination? </li></ul>
    14. 14. Wither the destination Blue-ray players auto insurance buying strollers wood flooring skateboards best drugstore sunscreen cheap fares single parent adoption agency workouts shiny hair 1,104,390 Keywords and keyword combos
    15. 15. The new content analytics PV’s per week CTR
    16. 16. The New Content Ecosystem <ul><ul><li>Math & Science </li></ul></ul><ul><ul><li>Multiple Sources </li></ul></ul><ul><ul><li>Agile Programming </li></ul></ul><ul><ul><li>Community </li></ul></ul><ul><ul><li>SEO </li></ul></ul><ul><ul><li>Content Marketplaces </li></ul></ul>
    17. 17. Thank you. Patrick Keane [email_address]
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