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Mysapce  Digiday Social
 

Mysapce Digiday Social

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    Mysapce  Digiday Social Mysapce Digiday Social Presentation Transcript

    • March 2009 Valeh Vakili SVP, Sales Strategy & Operations MySpace
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    • Total Minutes Are at the Highest Level of Engagement Ever Total Minutes (MM) Source: comScore Media Metrix U.S. 15% increase vs. Dec 08
    • 130M Culture Vultures Adults 35+ Hispanics Fashionistas Video Music Bloggers Comedy Activists Affluent Adults IM Young Adults Auto Enthusiasts Movie Buffs Teens Karaoke Mobile Celebrity College Students Moms Gaming Gurus Source: comScore Media Metrix, December 2008
    • Welcome To MySpace
      • Connect with a highly engaged audience
        • 20.1B minutes and 43.8B pages
        • 1.5B images
        • 8M photos uploaded daily
        • 60,000 new videos uploaded daily
        • 14B comments
        • 50M mails per day
        • 10B friend relationships
        • Half a billion video streams each month
      Source: 1 MySpace Internal,
    • Social Portal Social Media Portal
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    • As usage shifts to social networking, there is no longer a race to build destinations , but constellations .
    • “ The secret to activating the Momentum Effect is giving consumers the opportunity to share their own story using the brand as a symbol and reference point.” - “Never Ever Friending” Research Summary, April 2007
    • MySpace is about discovering people .
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    • 1 million views in the first day after launch
    • MySpace is the #1 most viewed site for moms 18+.
    • MySpace bridges connections that would otherwise be difficult to impossible.
    • MySpace is about discovering culture .
    • MySpace Journal fostered citizen reporting through a MySpace lens
    • Source: OTX Research, Nov 2008 MySpace users were tracked as the #1 group to show definite interest to watch the film compared to non-users and norm.
    • OTX Research for Twilight during week of release
    • MySpace is about discovering content .
    • 1 billion streams in the first 48 hours after launch
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    • Thank You