Mysapce Digiday Social

  • 364 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
364
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
13
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. March 2009 Valeh Vakili SVP, Sales Strategy & Operations MySpace
  • 2.  
  • 3. Total Minutes Are at the Highest Level of Engagement Ever Total Minutes (MM) Source: comScore Media Metrix U.S. 15% increase vs. Dec 08
  • 4. 130M Culture Vultures Adults 35+ Hispanics Fashionistas Video Music Bloggers Comedy Activists Affluent Adults IM Young Adults Auto Enthusiasts Movie Buffs Teens Karaoke Mobile Celebrity College Students Moms Gaming Gurus Source: comScore Media Metrix, December 2008
  • 5. Welcome To MySpace
    • Connect with a highly engaged audience
      • 20.1B minutes and 43.8B pages
      • 1.5B images
      • 8M photos uploaded daily
      • 60,000 new videos uploaded daily
      • 14B comments
      • 50M mails per day
      • 10B friend relationships
      • Half a billion video streams each month
    Source: 1 MySpace Internal,
  • 6. Social Portal Social Media Portal
  • 7.  
  • 8. As usage shifts to social networking, there is no longer a race to build destinations , but constellations .
  • 9. “ The secret to activating the Momentum Effect is giving consumers the opportunity to share their own story using the brand as a symbol and reference point.” - “Never Ever Friending” Research Summary, April 2007
  • 10. MySpace is about discovering people .
  • 11.  
  • 12. 1 million views in the first day after launch
  • 13. MySpace is the #1 most viewed site for moms 18+.
  • 14. MySpace bridges connections that would otherwise be difficult to impossible.
  • 15. MySpace is about discovering culture .
  • 16. MySpace Journal fostered citizen reporting through a MySpace lens
  • 17. Source: OTX Research, Nov 2008 MySpace users were tracked as the #1 group to show definite interest to watch the film compared to non-users and norm.
  • 18. OTX Research for Twilight during week of release
  • 19. MySpace is about discovering content .
  • 20. 1 billion streams in the first 48 hours after launch
  • 21.  
  • 22.  
  • 23. Thank You