March 2009 Valeh Vakili SVP, Sales Strategy & Operations MySpace
 
Total Minutes Are at the Highest Level of Engagement Ever Total Minutes (MM) Source: comScore Media Metrix U.S.  15% incre...
130M Culture Vultures Adults 35+ Hispanics Fashionistas Video  Music  Bloggers Comedy Activists Affluent Adults IM  Young ...
Welcome To MySpace <ul><li>Connect with a highly engaged audience </li></ul><ul><ul><li>20.1B  minutes and  43.8B  pages <...
Social Portal Social Media Portal
 
As usage shifts to social networking, there is no longer a race to build  destinations , but  constellations .
“ The secret to activating the  Momentum  Effect  is giving consumers the opportunity to share their own story using the b...
MySpace is about discovering  people .
 
1 million  views in the first day after launch
MySpace is the #1 most viewed site for moms 18+.
MySpace bridges  connections that  would otherwise  be difficult to  impossible.
MySpace is about discovering  culture .
MySpace Journal fostered citizen reporting  through a MySpace lens
Source:  OTX Research, Nov 2008 MySpace users were tracked as the  #1  group to  show definite interest to watch the film ...
OTX Research for Twilight during week of release
MySpace is about discovering  content .
1   billion  streams in the first 48 hours after launch
 
 
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Mysapce Digiday Social

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Mysapce Digiday Social

  1. 1. March 2009 Valeh Vakili SVP, Sales Strategy & Operations MySpace
  2. 3. Total Minutes Are at the Highest Level of Engagement Ever Total Minutes (MM) Source: comScore Media Metrix U.S. 15% increase vs. Dec 08
  3. 4. 130M Culture Vultures Adults 35+ Hispanics Fashionistas Video Music Bloggers Comedy Activists Affluent Adults IM Young Adults Auto Enthusiasts Movie Buffs Teens Karaoke Mobile Celebrity College Students Moms Gaming Gurus Source: comScore Media Metrix, December 2008
  4. 5. Welcome To MySpace <ul><li>Connect with a highly engaged audience </li></ul><ul><ul><li>20.1B minutes and 43.8B pages </li></ul></ul><ul><ul><li>1.5B images </li></ul></ul><ul><ul><li>8M photos uploaded daily </li></ul></ul><ul><ul><li>60,000 new videos uploaded daily </li></ul></ul><ul><ul><li>14B comments </li></ul></ul><ul><ul><li>50M mails per day </li></ul></ul><ul><ul><li>10B friend relationships </li></ul></ul><ul><ul><li>Half a billion video streams each month </li></ul></ul>Source: 1 MySpace Internal,
  5. 6. Social Portal Social Media Portal
  6. 8. As usage shifts to social networking, there is no longer a race to build destinations , but constellations .
  7. 9. “ The secret to activating the Momentum Effect is giving consumers the opportunity to share their own story using the brand as a symbol and reference point.” - “Never Ever Friending” Research Summary, April 2007
  8. 10. MySpace is about discovering people .
  9. 12. 1 million views in the first day after launch
  10. 13. MySpace is the #1 most viewed site for moms 18+.
  11. 14. MySpace bridges connections that would otherwise be difficult to impossible.
  12. 15. MySpace is about discovering culture .
  13. 16. MySpace Journal fostered citizen reporting through a MySpace lens
  14. 17. Source: OTX Research, Nov 2008 MySpace users were tracked as the #1 group to show definite interest to watch the film compared to non-users and norm.
  15. 18. OTX Research for Twilight during week of release
  16. 19. MySpace is about discovering content .
  17. 20. 1 billion streams in the first 48 hours after launch
  18. 23. Thank You
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