March 2009 Valeh Vakili SVP, Sales Strategy & Operations MySpace
Total Minutes Are at the Highest Level of Engagement Ever Total Minutes (MM) Source: comScore Media Metrix U.S. 15% increase vs. Dec 08
130M Culture Vultures Adults 35+ Hispanics Fashionistas Video Music Bloggers Comedy Activists Affluent Adults IM Young Adults Auto Enthusiasts Movie Buffs Teens Karaoke Mobile Celebrity College Students Moms Gaming Gurus Source: comScore Media Metrix, December 2008
Welcome To MySpace
Connect with a highly engaged audience
20.1B minutes and 43.8B pages
8M photos uploaded daily
60,000 new videos uploaded daily
50M mails per day
10B friend relationships
Half a billion video streams each month
Source: 1 MySpace Internal,
Social Portal Social Media Portal
As usage shifts to social networking, there is no longer a race to build destinations , but constellations .
“ The secret to activating the Momentum Effect is giving consumers the opportunity to share their own story using the brand as a symbol and reference point.” - “Never Ever Friending” Research Summary, April 2007
MySpace is about discovering people .
1 million views in the first day after launch
MySpace is the #1 most viewed site for moms 18+.
MySpace bridges connections that would otherwise be difficult to impossible.
MySpace is about discovering culture .
MySpace Journal fostered citizen reporting through a MySpace lens
Source: OTX Research, Nov 2008 MySpace users were tracked as the #1 group to show definite interest to watch the film compared to non-users and norm.
OTX Research for Twilight during week of release
MySpace is about discovering content .
1 billion streams in the first 48 hours after launch