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Mysapce Digiday Social

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  • 1. March 2009 Valeh Vakili SVP, Sales Strategy & Operations MySpace
  • 2.  
  • 3. Total Minutes Are at the Highest Level of Engagement Ever Total Minutes (MM) Source: comScore Media Metrix U.S. 15% increase vs. Dec 08
  • 4. 130M Culture Vultures Adults 35+ Hispanics Fashionistas Video Music Bloggers Comedy Activists Affluent Adults IM Young Adults Auto Enthusiasts Movie Buffs Teens Karaoke Mobile Celebrity College Students Moms Gaming Gurus Source: comScore Media Metrix, December 2008
  • 5. Welcome To MySpace
    • Connect with a highly engaged audience
      • 20.1B minutes and 43.8B pages
      • 1.5B images
      • 8M photos uploaded daily
      • 60,000 new videos uploaded daily
      • 14B comments
      • 50M mails per day
      • 10B friend relationships
      • Half a billion video streams each month
    Source: 1 MySpace Internal,
  • 6. Social Portal Social Media Portal
  • 7.  
  • 8. As usage shifts to social networking, there is no longer a race to build destinations , but constellations .
  • 9. “ The secret to activating the Momentum Effect is giving consumers the opportunity to share their own story using the brand as a symbol and reference point.” - “Never Ever Friending” Research Summary, April 2007
  • 10. MySpace is about discovering people .
  • 11.  
  • 12. 1 million views in the first day after launch
  • 13. MySpace is the #1 most viewed site for moms 18+.
  • 14. MySpace bridges connections that would otherwise be difficult to impossible.
  • 15. MySpace is about discovering culture .
  • 16. MySpace Journal fostered citizen reporting through a MySpace lens
  • 17. Source: OTX Research, Nov 2008 MySpace users were tracked as the #1 group to show definite interest to watch the film compared to non-users and norm.
  • 18. OTX Research for Twilight during week of release
  • 19. MySpace is about discovering content .
  • 20. 1 billion streams in the first 48 hours after launch
  • 21.  
  • 22.  
  • 23. Thank You

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