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Mtvn Digiday Social

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  • Hello, I am Don Steele and I am the Vice President of Digital Marketing for the MTVN Entertainment group and I really appreciate you listening to me talk about how we use Social Media to promote our brands. I believe now is the time when I am supposed to get the show of hands as to how many people are updating Twitter now? Please make me sound good…..

Transcript

  • 1. Entertainment Brands In Social Media Don Steele, VP Digital Marketing MTVN Entertainment
  • 2. MTV- Entertainment Division
    • MTVN is Division of Viacom
      • Music, Kids & Family, Entertainment
    • Entertainment Division
      • Linear Channels- Comedy Central, Spike, TVLand
      • Digital Properties- GameTrailers, Atom.com
  • 3. Why we use digital marketing?
    • Leveraging the critical digital space to market the brand and programs
    • Driving traffic to the websites/mobile sites in order to drive traffic and revenue
    • Understand and promote brand’s presence in digital space
    • Our Audience Lives Online So We Must
    • Understand How and Where to Speak with Them
  • 4. The Old Landscape
  • 5. The New Landscape
  • 6. Where do we play…
  • 7. South Park Ads
  • 8. Facebook New Page
  • 9. Myspace
  • 10. Widgets
  • 11. Digg
  • 12. Twitter
  • 13. Twitter
  • 14. flickr
  • 15.  
  • 16. Wikipedia- March 11, 9AM
  • 17. March 12, 9AM
  • 18. Are we playing nice?
    • Organic
    • Smart
    • Engaging
    • Honest