Content is Available On Demand, Anytime, Anywhere
PERSON WATCHING TV, TALKING ON PHONE
WHAT MAKES A CONSUMER RESPOND? AND WHY CAN DIGITAL DRIVE BETTER BEHAVIOR?
WHY Do We Make Choices We Make? Heraclitus’ foresees Email’s evolution 1972 1980’s According to Psychoanalytic theory,  ev...
The Three Constants for Driving Success Heraclitus’ foresees Email’s evolution 1972 1980’s <ul><li>People will respond to ...
The Emails You Are Now Good At – Time to Get Better
Controlling Your Messaging
Use Relevant and Content Driven Email To Bring them Back In To Your Experience
Use Email To Drive Subscriptions - Smartly
Don’t Forget to Remember the Brand ID
Is Steve Balmer Wrong? 50%
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Jeanniey Mullen

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  • Jeanniey Mullen

    1. 1. Content is Available On Demand, Anytime, Anywhere
    2. 2. PERSON WATCHING TV, TALKING ON PHONE
    3. 3. WHAT MAKES A CONSUMER RESPOND? AND WHY CAN DIGITAL DRIVE BETTER BEHAVIOR?
    4. 4. WHY Do We Make Choices We Make? Heraclitus’ foresees Email’s evolution 1972 1980’s According to Psychoanalytic theory, everything we do , every thought we have, and every emotion we experience has one of two goals : to help us survive or to prevent our destruction . 
    5. 5. The Three Constants for Driving Success Heraclitus’ foresees Email’s evolution 1972 1980’s <ul><li>People will respond to you ONLY IF the messaging: </li></ul><ul><li>Matches personal beliefs/community opinion </li></ul><ul><li>Increases personal or work benefits/accolades </li></ul><ul><li>Drives improved lifestyle </li></ul>
    6. 6. The Emails You Are Now Good At – Time to Get Better
    7. 7. Controlling Your Messaging
    8. 8. Use Relevant and Content Driven Email To Bring them Back In To Your Experience
    9. 9. Use Email To Drive Subscriptions - Smartly
    10. 10. Don’t Forget to Remember the Brand ID
    11. 11. Is Steve Balmer Wrong? 50%
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