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Transcript

  • 1. Bringing Branded Entertainment to the Web Alexandra Levy
  • 2. The Long Life of Branded Entertainment
  • 3. The User Comes First
  • 4. Relevant Advertising Wins
  • 5. Engaging the Right Audience is Key
  • 6. The Challenge & The Opportunity
  • 7. What Google Offers Content Providers Advertisers Users
  • 8. Bring the Right Content to the Table Actors, directors, animators, sports figures and other established talent create new programs based on their expertise, experiences or talents YouTube stars have real, engaged audiences that are too large to be discounted-- rely on the experts to leverage these personalities Experienced production companies can create custom programs around a brand identity and have the expertise to know what works best
  • 9. Make it Discoverable
    • The Google Content Network
    • Reach over 80% Internet Users
    • 4.3 Billion Daily Page-Views
    • 705 Million Monthly Visitors
    • Thousands of Publishers
    • YouTube
    • 4.4 Billion Monthly Page-Views
    • 70.1 Million Monthly Visitors
    • More U.S. Users than France’s Population
  • 10. Leverage the Community 6 th Largest Internet Destination #1 Entertainment site on the web
  • 11. Google’s Core Principles Engaging the Right Audience is Key Google Branded Entertainment’s Core Principles The average viewer watches over 4x more videos on Google properties than anywhere else online Pepsi’s PopTub Channel has over 140 videos uploaded and over 80,000 channel views “ Super Mario Rescues the Princess” has been viewed over 6 Million times since it was uploaded 1 month ago The User Comes First Relevant Advertising Wins Google’s Content Network
  • 12. The Buzz “ It looks like a win-win-win : content creators get a new forum for their business, sponsors get to entertain their consumers, slipping in some positive associations with their brand, while Google gets to expand it's Ad Sense content network's reach…” “ For marketers, the Internet represents an opportunity to talk directly to consumers in whatever form they choose rather than fit into the 30-second pods or product-integration opportunities that TV networks make available to them” “ Environments (sites, games, apps, etc.) that can deliver consumers into these experiences efficiently will be worth more ” “ We’re not a magazine, and we’re not a website. We’re a content provider… We’re going to be wherever the user wants us to be .”
  • 13. Thank you
  • 14. Seth MacFarlane & Burger King
    • Over 14 million total video views
    • Over 138 thousand subscribers
    • Over 1.8 million channel visits
    BK Channel: www.youtube.com/bk #2 most subscribed sponsor channel Seth Channel: www.youtube.com/sethcomedy #33 most subscribed channel overall