Your SlideShare is downloading. ×
  • Like
Federated Media Digiday Social
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Federated Media Digiday Social

  • 429 views
Published

 

Published in Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
429
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
20
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. CONVERSATIONAL MEDIA TODAY JAMES GROSS VICE PRESIDENT FEDERATED MEDIA
  • 2. CONSU CONSU DIA TODAY WE DON’T JUST WE… M E E M
  • 3. CONSU WE… E M TODAY WEDON’T JUST DIA M E
  • 4. WE… CREATE REACT DISCUSS PARTICIPATE WE… CREATE REACT DISCUSS PARTICIPATE
  • 5. INTERNET GROWTH PORTALS INTERNET
  • 6.  
  • 7. CONVERSATIONAL MEDIA (IN MILLIONS) 776,000,000 MONTHLY UNIQUE VISITORS
  • 8. THE BRAND HOMEPAGE: THEN
  • 9. THE BRAND HOMEPAGE: NOW Search loves conversations
  • 10.
    • ARE EXPERTS IN CONVERSATIONAL MEDIA
    • HAVE EXECUTED OVER 250 CM CAMPAIGNS IN THE PAST 3 YEARS
    • WORK WITH THE WEB’S LEADING CONTENT PARTNERS
    • WORK WITH THE WORLD’S SMARTEST MARKETERS AND ADVERTISERS
    WE… AT FM
  • 11. 1.125 BILLION PAGE VIEWS 100 + 53 SOCIAL MEDIA BRANDS MILLION UNIQUE USERS
  • 12. CONVERSATIONAL MARKETING PROGRAMS FM CAPABILITIES SPONSORSHIP OPPORTUNITIES IAB MEDIA VIDEO ADVERTISING CUSTOMIZABLE PROGRAMS
  • 13. RadioShack Invention Lab
    • Goal: Reach “Backyard Scientists” and drive in-store sales
    • Program Components:
    • Custom RadioShack online video invention lab hub
    • Dynamic co-branded media on FM sites such as
      • Make, Ubergizmo, Gizmodo and BoingBoing Gadgets.
    • Engagement:
    • Avg time spent 4:20 per visit
    • Avg 4.6 pages per visit
    • Amplification:
    • “ Social interaction leads to spontaneous discovery leads to brand renewal for an "old" retail brand.” –No Revolution, media industry blog post
    • Equity:
    • Google search rank no.1 for Invention Lab hub
    Pre-populated shopping list moved people from interest to purchase
  • 14. Luvs Mom Speak
    • Goal: Reach savvy moms and promote the price point of Luvs
    • Program Components:
    • Dynamic content based ad units drove awareness
    • Custom hub site with savvy, cost conscious parenting tips from leading FM parenting authors including
      • Parent Hacks, Cool Mom Picks and Savvy Source
    • Engagement:
    • 400 user comments
    • Amplification:
    • Picked up by non FM parenting blogs including babycheapskate and blogs@babycenter
    • Equity:
    • Google search for “Baby Equipment List” ranks hub site at no. 6
  • 15. 3-A-Day Dairy
    • Goal: Create awareness around the importance of 3 healthy dairy products per day
    • Program Components:
    • Custom dairy section within Confessions of a Pioneer Woman
    • User generated recipe submission contest
    • RSS fed units across FM’s women’s interest and parenting sites
      • Including Dooce, Parent Hacks and Start Cooking
    • Engagement:
    • Over 2,000 recipe submission
    • 5,000+ comments in the first 8 hours of contest
    • Amplification:
    • More than 2,100 del.icio.us bookmarks for Pioneer Woman Cooks section
    • Over 250 Google Blogsearch results for “Pioneer Woman Dairy”
    • Equity:
    • Searches for top dairy keywords show Pioneer Woman Cooks site on page 1
  • 16. BMW Graffiti Contest
    • Goal: Create awareness for new 1 Series model launch
    • Program Components:
    • Facebook Graffiti contest
    • Custom BMW Pure hub with FM author contributions from
      • Leftlane News, AutoSpies, NotCot and Top Speed
    • Engagement:
    • 9,000 drawings
    • 500,000 votes
    • Amplification:
    • Picked up across the Web including Twitter and New York Times
  • 17. ASUS/Intel WePC
    • Goal: Crowd source a dream laptop and create a loyal community that evangelizes ASUS and Intel
    • Program Components:
    • Online hub site with graffiti capabilities, video and PC development ideas
    • Engagement:
    • More than 22,000 user interactions (drawings, ideas, votes) in first 6 weeks
    • Amplification:
    • Hundreds of social and main stream media mentions
    • Equity:
    • Google search for “Dream Laptop” ranked WePC hub as no. 2 result
  • 18. TRADITIONAL PUBLISHERS TODAY’S PUBLISHERS
  • 19. YOU CAN SPEND YOUR MARKETING BUDGETS BUYING MEDIA… … OR SPEND IT MAKING MEDIA
  • 20. THANK YOU