eXelate Networks

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digiday 2009 Mark Zagorski Chief Revenue Officer

eXelate (n): the first and largest marketplace for audience targeting data

audience data (n): consumer cookie-based demographic, interest and purchase intent information gathered directly from a publisher website

Data Wild West bt targeting analytics solutions publisher retargeting optimization publisher data ad networks eXchanges agencies optimal buying agency platforms platforms

Commodity Multiple data sellers / exchanges Dozens of buyers - Ad Networks - Agencies Hundreds of sellers -Publishers -Social Networks -Commerce sites Transactions, pricing and valuation “settle in”; publishers making real $$ ©2009 eXelate Media Ltd. Confidential and Proprietary

Commodity Buyers Publishers

The Math Data Revenue per K UV + 8 Pixels (rotated w/ eXelate system) @$5.00 per pixel / K UV ____________________ = $40 CPMUV/Month * 8M UV = $320K / month ©2009 eXelate Media Ltd. Confidential and Proprietary

Buying Audience 35% of advertisers with annual revenues of $500 million or more use BT ... (Forrester 2008) 50% of online marketers using BT prefer to do so whenever possible… (Forrester 2008) ©2009 eXelate Media Ltd. Confidential and Proprietary

Buying Audience “Employing multiple layers of data to hone in on the right online audience, empowers marketers to spend their media dollars more effectively and eliminate “wasted” impressions.” - Lindsay O’Neill, GM Aperture ©2009 eXelate Media Ltd. Confidential and Proprietary

Data works . . . really

Data Works Most successful campaigns have achieved lift of more than 2X that of regularly optimized campaigns (Forrester 2008) eXelate’s BT Lab average lifts of 50% – 150% vs. ads optimized on the same media ©2009 eXelate Media Ltd. Confidential and Proprietary

Data Wild West bt targeting analytics solutions publisher retargeting optimization publisher data ad networks eXchanges agencies optimal buying agency platforms platforms

Wrangled! data optimal buying publisher platforms agency platforms publisher optimization bt targeting media publisher data publisher audience data management solutions agencies analytics retargeting data publisher data eXchanges

digiday 2009 Mark Zagorski Chief Revenue Officer

eXelate Networks

by DM2EVENTS on Jun 09, 2009

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eXelate Networks — Presentation Transcript

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