Dave Hendricks
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Dave Hendricks

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Dave Hendricks Dave Hendricks Presentation Transcript

  • From email to social networks and mobile phones, consumers visit the Inbox to chat with friends and learn about products and services. 59% of online advertising inventory is in or around the Inbox* -adRelevance, 3/08
      • Email marketing will be a $4B industry by 2011 *
      • In 2007, the email ad spend resulted in $23B in sales **
      • *Source: Forrester Research, US Interactive Marketing Forecast, 2007 To 2012, 10/07
      • **Source: Direct Marketing Association & Email Experience Council, 2/08
      • The ROI for email is $50 for every $1 spent **
    The Third Piece of the Online Media Puzzle Inbox Media Search Display
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      • 90% of consumers will use email to engage in and determine the value of a relationship with a company - JupiterResearch
      • Consumers ranked email ahead of traditional media like newspapers, magazines and radio as a good way to learn about new products - American Marketing Association, Mplanet
      • 68% of consumers said they were prompted to browse a Web site after receiving an email from a retailer  - RightNow Technologies & Harris Interactive
      • 25% of US internet users share content via email (word-of-mouth) on a daily basis; 63% share on a weekly basis - eMarketer, Email and Word-of-Mouth
    Is Valuable Media Your Email
  • Dedicated Email Ads Banners in Newsletters Is Valuable Media Inbox Inventory
  • Stand Alone Email Increases Brand Favorability & Awareness! 2008 Email Branding Study Inbox advertising increased consumer brand favorability by +7.3 percentage points Inbox marketing lifted un-aided brand awareness by +11.5 percentage points Inbox advertising boosted campaign awareness by 37.7+ percentage points