Ad Mob Digiday Mobile

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  • 1. Mobile Advertising Test Campaigns March 12, 2009 2009 AdMob, Inc. Confidential & Proprietary
  • 2. Why Mobile? 2009 AdMob, Inc. Confidential & Proprietary
  • 3. Mobile vs. Online Delta calculations based on overall exposed percentages (minus control) Mobile campaign deltas significantly outperform Online campaign deltas across all metrics
  • 4. Why AdMob? 2009 AdMob, Inc. Confidential & Proprietary
  • 5.
    • US SCALE LEADER
    • >49% US mobile web reach, >40% reach of iPhone users
    • PREMIUM CONTENT
    • Top Mobile Sites
    • INNOVATIVE AD UNITS
    • iPhone Rich-Media
    • SOPHISTICATED TARGETING
    • Device, Operator, Demographics
    • DEEP EXPERIENCE
    • Hundreds of successful brand campaigns
    • TURNKEY SOLUTION
    • Creative, Delivery, Reporting makes it easy
    2009 AdMob, Inc. Confidential & Proprietary
  • 6. AdMob Advertiser Base: The best brands in mobile 2009 AdMob, Inc. Confidential & Proprietary Consumer Products Movies, TV & Games Retail Travel Internet Financial Autos Internet
  • 7. Reach your Audience in our Network of Top Sites & Apps 2009 AdMob, Inc. Confidential & Proprietary Sample Premium Sites: 49% Reach of US Mobile Web Users Entertainment Innovative Mobile Content Top iPhone Apps Sports News Weather
  • 8. 1 Day Mobile Test Campaigns 2009 AdMob, Inc. Confidential & Proprietary
  • 9. Details for 1 Day Campaigns
    • Three Brands that had never tried mobile advertising:
      • Honey Bunches of Oats: Ogilvy
      • Splenda: J3
      • Tylenol: Deutsch
    • AdMob Provided:
      • Creative Consultation
      • Mobile-specific Asset Creation
      • $1500 each to fund media for 1 day
      • Comprehensive Reporting
  • 10. Honey Bunches of Oats One Day Test Campaign Case Study 2009 AdMob, Inc. Confidential & Proprietary
  • 11. Honey Bunches of Oats Creative: iPhone Ads Honey Bunches of Oats Honey Bunches of Oats
  • 12. Honey Bunches of Oats Creative: WAP Banners Find your flavor! Find your flavor! Find your flavor! Find your flavor! Find your flavor! Find your flavor!
  • 13. Honey Bunches of Oats Creative: Mobile Landing Page Mobile Landing page cont.
  • 14. Honey Bunches of Oats Results ©2009 AdMob, Inc. Confidential & Proprietary
    • >4,600 users to the mobile site
    • >600,000 impressions
    • Overall eCPM was $2.45
    • Overall cost per visitor was only $0.32!
    • >202 Video Views!
  • 15. Tylenol One Day Test Campaign Case Study 2009 AdMob, Inc. Confidential & Proprietary
  • 16. Tylenol Mobile Creative: iPhone Ads Feel Better R2 3/9 Animated canvas Prevent a headache Prevent a headache
  • 17. Tylenol Mobile Creative: WAP Banners Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol R2 3/9
  • 18. Tylenol Mobile Creative: Mobile Landing Page R2 3/9
  • 19. Tylenol Results 2005-2007 AdMob, Inc. Confidential & Proprietary
    • >5,000 users to the mobile site
    • >630,000 impressions
    • Overall eCPM was $2.37
    • Overall cost per visitor was only $0.30!
  • 20. Splenda One Day Test Campaign Case Study 2009 AdMob, Inc. Confidential & Proprietary
  • 21. Splenda Mobile Creative: iPhone Ads
  • 22. Splenda Mobile Creative: WAP Banners
  • 23. Splenda Mobile Creative: Mobile Landing Page ©2009 AdMob, Inc. Confidential & Proprietary
  • 24. Splenda Results ©2009 AdMob, Inc. Confidential & Proprietary
    • >4,500 users to the mobile site
    • >714,000 impressions
    • Overall eCPM was $2.10
    • Overall cost per visitor was only $0.33!
  • 25. 1 Day Mobile Test Campaign Summary
    • Extend existing campaigns to mobile
    • Strong performance across all 3 brands
    • Easy to get started with a simple campaign
    ©2009 AdMob, Inc. Confidential & Proprietary
  • 26.
    • [email_address]
    • Tony Nethercutt, VP Sales
    • AdMob
    ©2009 AdMob, Inc. Confidential & Proprietary