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7 Tools HR Uses To Cut You
 

7 Tools HR Uses To Cut You

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www.personaltouchcareerservices.com Are you frustrated with the HR department? In this presentation, learn the tricks they use to cut candidates - even the qualified ones. Don't end up the ...

www.personaltouchcareerservices.com Are you frustrated with the HR department? In this presentation, learn the tricks they use to cut candidates - even the qualified ones. Don't end up the rejection pile: discover how to get through the screening process by understanding the recruitment rules.

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  • Story: Duke university hiring gaffe…
  • Information must be presented in clear, easy-to-read format
  • Using all capitals can bring focus and distinction to the converted resume. I know, you’ve heard that all Capitals is yelling at someone – which is true for an email or cover letter. In a resume, it simply guides the eye.
  • Add story of rude applicant

7 Tools HR Uses To Cut You 7 Tools HR Uses To Cut You Presentation Transcript

  • Seven Tools HR Uses to Cut You Donna Shannon 720-341-8229 donna@personaltouchcareerservices.com
  • Presenter: Donna Shannon• Background: 8 years of HR/ Recruiting• Currently: President, Coyote Visions Employment Solutions  Resumes  Interview coaching  Job search strategy development  Group classes  Get a Job Without Going Crazy
  • Overview of today’s presentationAGENDA
  • Agenda• Great Truths of the HR Department• Three simple rules for dealing with HR• Seven tools HR uses to cut you• Questions and answers
  • GREAT TRUTHS OF THE HRDEPARTMENT
  • One view of HR…
  • Reality is more like this…
  • The Facts:• HR must cut 95% or more of all applicants…• To do this, they all rely on simple tricks to thin the herd – Qualified applicants are often CUT – Learn the Rules to avoid this fate
  • Great Truth #1• Lower level HR staff conducts the screening – Must rely on key words – Won’t fully understand technical terms – Same is true for computerized screening
  • Trap of an ATS:• Applicant Tracking Systems (ATS) are only as good as the user…
  • Great Truth #2• HR will judge your resume in 30 seconds – or less – Just see how much you can catch in this time frame…
  • The Functional Resume FUNCTIONAL RESUME CANDIDATE 5555 M. Drive Some City, USA Executive and Financial ManagementA functional resume is designed to highlight As Executive Director of the Community Action Agency I managed this multi-program non-profitpast performance or duties, without regard agency with a budget of $1.6 million and 65 regular employees having operations in a five county service area. Developed grant applications for funding from state, Federal and private sources.for the chronological order. For this As Senior Budget Analyst for the Volunteer Group was responsible for budget and program planning for this international program of $19.2 million in 13 countries (Latin America / Caribbean). I processedreason, it is frequently used by people budget requests for the country programs, reviewed and monitored expenditures, and conducted budget and program reviews.trying to break into a new industry or to re- As Director of Administration for the successful re-election campaign for State Governor So Nso, I was responsible for political campaign financial contributions and expenditures of $1.2 million including aestablish themselves in an old industry. fiscal tracking system and campaign financials. I was also responsible for purchasing, personnel administration and payroll. As Budget Analyst and Program Planning and Budget officer for the US and the River Basins Commission, used my water resources background to expedite program funding and administration at theAdvantages: state and Federal level. As Grant Writer for American Private Enterprises, Somecity, I wrote a successful grant for the Job•Can emphasize otherwise buried Training Incentive Program (JTIP) to the Department of Economic Development of the State.experience General Management and Team Building As Coordinator of the Someplace 2000 Communities Initiative in the Governor’s office, I was responsible for providing information, guidance and technical assistance to statewide teams, school districts and local groups.Disadvantages: As Program Coordinator in the Center for Management Development, University of City, I coordinated training for executives from China. This included the planning for housing, meals, training, travel•HR and hiring managers distrust it and other administrative details for a three-month summer course for 90-120 Chinese executives. I administered a Masters program in Strategic Planning for executives from Taiwan.•Difficult to match achievements with As Career Services Advisor for AAA College, Some City, developed contacts in local and statewide medical and dental community for student externships and job placements.experience Perform consulting and intermittent management services for Bed and Breakfast Inns. Public Relations and Marketing As Executive Director, developed community relations programs to publicize Community Action Agency Programs. Promoted statewide education initiative through mailings, community meetings and technical assistance. Marketed executive education programs in the Denver business community. Performed extensive telephone work for Events Planner and PR firm. EDUCATIONAL BACKGROUND Home College, Sometown, WI - Bachelor of Science, Majors: Art, Political Science State University, Sometown, CI Masters program in Public Administration
  • The Functional Resume: a WarningIn December 2009, USAToday conducted a survey ofhiring managers across thecountry. Of those surveyed,an overwhelming 75%preferred chronologicalresumes.If you know that there is agood chance that the hiringauthority would dislike yourformat, why would you use afunctional resume?
  • Great Truth #3• 50% of the time, your resume will lose it’s formatting… – Anytime you upload your resume into an ATS, you run this risk (But don’t let that drive you crazy)
  • Wordy resume conversionOriginal resume Text conversion Joe Schmoe 123 Fake St, Faketown, USA 303-555-1212 bogusemail@yahoo.com Career Summary Results-oriented business professional with over 10 years experience in business development, project management, business analysis and vendor relationships. Expertise spans multiple industries including retail, financial services, healthcare and distribution. Key ability to communicate across business function and all level in an organization to achieve organizational goals. Key Achievements Business Development: Senior Director of Sales and Strategy for a consulting services company with several service lines. Developed new business, including partner relationships, lead generation and follow-up, contract negotiations and client transfer of services to the delivery teams. Program/ Project Management: Performed manager responsibilities for multiple projects concurrently including project budget development and review, personnel issues, project plan management, and executive communications. Effectively delegated appropriate responsibility to project team and elevated issues to the project executive team.
  • Control with CapitalsResume format Text Conversion SKILLS: SKILLS: •Proficient in Microsoft Office Proficient in Microsoft Office •Excellent communication skills Excellent communication skills •Team-oriented and dependable Team-oriented and dependable EDUCATION: EDUCATION: Bachelor of Arts, 2008 Bachelor of Arts, 2008 Some City College, USA Some City College, USA EXPERIENCE: Administrative Assistant, 2008 - EXPERIENCE: Present Administrative Assistant, 2008 - Present XYQ Company, Some City, USA XYQ Company, Some City, USA •Assisted with a variety of research projects, including Assisted with a variety of research document organization and drafting projects, including document •Answered eight incoming phone lines organization and drafting •Responsible for office supplies Answered eight incoming phone lines Responsible for office supplies
  • Great Truth #4• Job descriptions are not absolutes – HR will always add some criteria to the job posting – Hiring Managers just want someone who can do the job
  • Warning:Beware of Purple Squirrels!
  • 3 SIMPLE RULES FOR DEALINGWITH HR
  • The Three Rules1. Don’t let them assume2. Don’t be annoying3. Don’t create extra work
  • Rule #1 – Don’t let them Assume• Anytime HR has to assume, we will assume against you. – Simple exercise: add up the years…
  • Common error• How many years of experience does this candidate have: Jan. 2010- Present Accountant, XYZ Company, Denver, CO Handled all AP/AR for a company with revenues exceeding $10M annually. Processed payroll for 20+ employees. Conducted Month-end financial close. March 2008 – November 2010 Accountant, ABC Company, Denver, CO Handled all AP/AR for a company with revenues exceeding $10M annually Processed payroll for 20+ employees. Conducted Month-end financial close. July 2003 – December 2007 Accountant, LMNO Company, Denver, CO Handled all AP/AR for a company with revenues exceeding $10M annually. Processed payroll for 20+ employees. Conducted Month-end financial close.
  • Common error• Answer: 8.5 years January 2010- June 2011 1.5 years Accountant, XYZ Company, Denver, CO Handled all AP/AR for a company with revenues exceeding $10M annually. Processed payroll for 20+ employees. Conducted Month-end financial close. March 2008 – November 2010 2.5 years Accountant, ABC Company, Denver, CO Handled all AP/AR for a company with revenues exceeding $10M annually Processed payroll for 20+ employees. Conducted Month-end financial close. July 2003 – December 2007 4.5 years Accountant, LMNO Company, Denver, CO Handled all AP/AR for a company with revenues exceeding $10M annually. Processed payroll for 20+ employees. Conducted Month-end financial close.
  • Easy solution:• Total your years of experience at the top of your resume… SUMMARY: Seasoned accountant with 8+ years experience in large and complex organizations WORK HISTORY: January 2010- June 2011 Accountant, XYZ Company, Denver, CO Handled all AP/AR for a company with revenues exceeding $10M annually. Processed payroll for 20+ employees. Conducted Month-end financial close. March 2008 – November 2010 Accountant, ABC Company, Denver, CO Handled all AP/AR for a company with revenues exceeding $10M annually Processed payroll for 20+ employees. Conducted Month-end financial close. July 2003 – December 2007 Accountant, LMNO Company, Denver, CO Handled all AP/AR for a company with revenues exceeding $10M annually. Processed payroll for 20+ employees. Conducted Month-end financial close.
  • Rule #2: Don’t be annoying• If you are annoying, HR can find an excuse to cut you.
  • Annoying Habits• Not following HR procedure• Asking for favors• Applying after the deadline• Calling 5 minutes after you submit your resume• Asking for the interview too soon
  • Positive contact• It IS ok to call and ask: – Did they receive the resume? – How many applicants did they receive? – When do they anticipate setting up interviews?
  • Tips for Voice Mail• Write a script beforehand• Be professional and clear• Repeat your name and phone number at the end• Above all… be nice to the receptionist
  • Rule #3 – Don’t create extra work• Phrase that destroys: “Please consider me for anything that you feel is a good fit for my skills.” – Always ask for what you want…
  • Helpful information to HR• What job you are applying for• Where you saw the job advertised• Contact information in the cover letter• Include your name in your Word document
  • Universal tricks and traps7 TOOLS HR USES TO CUT YOU
  • The Seven Tools:1. Clear, written instructions2. Yes/No factor3. Industry knowledge4. Annoyance5. Relevance6. Difficult communication7. Gut reaction
  • 1: Clear, written instructions• What it is: – A long list of very specific instructions on how to apply for the job• Why they do this: – If you can’t follow clear, written instructions, HR is not interested
  • 1: Clear, written instructions• How to pass: – Send them everything they ask for, in exactly the way they request• Kill rate: – More than 50%
  • 1: Clear, written instructions• Tip - always send a cover letter • Never pass up a marketing opportunity • Use to focus and customize to the individual or the company • Persuade and engage a jaded audience• PLUS: HR will cut you if you don’t send one!
  • Repeat after me:• I will always send a cover letter, no matter what! (c) Donna Shannon, 2010
  • The Salary Issue• Don’t give out a salary history…• Instead, give a salary range, customized to the job in your cover letter: “My salary range is $47,000 – 52,000, with some flexibility considering benefits.”
  • The Salary Issue• Sources for current salary data: – Salary.com – Glassdoor.com• Don’t be scared to ask their salary range during the interview
  • References• If they ask for references, send them
  • 2: the Yes/ No factor• What it is: – Specific criteria essential for the job• Why they do it: – Need a specific skill, education or experience to do the job
  • 2:The Yes / No Factor• How to pass: – Use the right key words – Keep critical information easy-to-find• Kill rate: – Around 20%
  • 2: The Yes / No Factor• Tip – you can’t tell what the yes/no criteria is by reading the job description – Don’t screen yourself out – Apply to ANY job you feel is a good match!
  • 2: The Yes / No Factor• All criteria is weighted: Points Traffic Technician 20 2 years of Broadcast industry experience 5 Must be available on-call during station broadcast hours 25 Ability to work with figures, especially on timing information 15 College Graduate 20 Ability to deal with a variety people with tact and efficiency 5 Must possess valid driver’s license and be insurable through the company’s insurance 10 Familiarity with broadcasting operations and procedures
  • 3:Industry Knowledge• What it is: – Check for proper jargon, language, acronyms – Includes spelling and grammar• Why they do it: – First test on if you know what you’re doing
  • 3:Industry Knowledge• How to pass: – Check your work before sending – Read it out loud to check grammar and language• Kill rate: – 5 – 10%
  • 4: Annoyance• What it is: – If you’re annoying, they will find a way to cut you• Why they do it: – Power trip – Need an easy cut – Don’t want to work with jerks
  • 4: Annoyance• How to pass: – Be clear and concise Don’t – Respect their time annoy me! – Be professional• Kill Rate: – 5 – 10%
  • 5: Relevance• What it is: – FINALLY Reading your resume for content• Why they do it: – NOW they are looking for the right fit
  • 5: Relevance• How to pass: – Relevance is more than just the job – Research the company – Emphasize your strengths• Acceptance Rate: – 10%
  • Key to Relevance• It is NOT about YOU – it is about their needs – What challenges are in the industry? – What problems can you solve? – How can you generate revenue OR save money?
  • The Personal Touch• Research the Hiring Manager – Send a copy of your resume – Custom cover letter• The Hiring Manager can resurrect a cut candidate
  • Research the Hiring Manager• LinkedIn• Google the executives• Denver Business Journal• ZoomInfo.com• Manta.com
  • Caution:• You MUST apply to HR at the same time – Or you get cut because you didn’t follow the rules
  • 6: Difficult Communication• What it is: – If they have trouble reaching you, you may get cut• Why they do it: – Too many other applicants – Too busy to wait – Short deadlines
  • 6: Difficult Communication• How to pass: – Be available – Be responsive – Be professional• Kill Rate: – Depends on how good the competition is
  • Communication Breakdown• Problems before they call: – Incomplete contact information – Contact information missing from cover letter – Unprofessional email address • You are not ladiesman626@someemail.com
  • Communication Problems• Odd voice mail messages: – Your personal radio station – “Hey Dude…” – The VM lady
  • 7: Gut Reaction• What it is: – Before sending to Hiring Manager, they weigh all the factors – Those who have a positive experience with HR move forward• Why they do it: – Every forwarded candidate is a reflection of their work
  • 7: Gut Reaction• How to pass: – Be professional – Be relevant – Be passionate• Pass Rate: – Only 3-5%
  • How to build a positive impression• Do your homework• Ask relevant questions• Show your passion for the job
  • Keep Contact Going• Send thank you notes to HR – VERY few people do this!
  • QUESTIONS?
  • Questions?
  • FINAL WORDS
  • A vision for you…
  • WANT MORE?
  • Liked what you learned today?• All of these tactics and more are in my book: Get a Job Without Going Crazy Available on Amazon.com and the Tattered Cover Bookstores (c) Donna Shannon, 2010
  • The Personal Touch Career ServicesDonna Shannon, President & CEOwww.PersonalTouchCareerServices.comdonna@PersonalTouchCareerServices.com720-341-8229www.LinkedIn.com/donnashannonTwitter: @DLShannonNetworking Groups on Meetup.com (Denver/ Lakewood area):  The Personal Touch Job Search Group  The Brown Bag Job Search Group