Social Media for Fine Artists

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How fine artists can use social media to grow their business online and market their art.

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Social Media for Fine Artists

  1. 1. Social Media Media for Artists Online Marketing and Social Photo credit http://www.flickr.com/photos/stabilo-boss/93136022/ Presentation by Danielle Ricks www.DanielleRicks.com/production
  2. 2. Today’s Agenda !   Introduction To Social Media !   Web 2.0 Overview !   Establishing the Landscape !   Categorizing Social Media !   Case Studies !   Questions !   Resources Presentation by Danielle Ricks www.DanielleRicks.com/production
  3. 3. Social Media Defined !   Social media has modernized the business community. !   Businesses are now able to reach consumers in a new way; through the internet. !   Social media has become appealing to big business. !   Credible brands are utilizing social media to reach old customers, gain new ones and build or maintain credibility and reputation among consumers. Source: Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Social_media Presentation by Danielle Ricks www.DanielleRicks.com/production
  4. 4. Components of Social Media !   Social Networking !   Community building, Niche groups !   Content !   Video, Photos, Music, Links, Document sharing !   Tools !   Search engines, Mobile Apps, Blogs Presentation by Danielle Ricks www.DanielleRicks.com/production
  5. 5. Web 2.0 http://www.flickr.com/photos/fredcavazza/2564571564/ Presentation by Danielle Ricks www.DanielleRicks.com/production
  6. 6. Where Do You Fit In? • IDENTITY- Determine your mission and brand in the digital space * CREATE - make relevant content for communities of interest * ENGAGE – you must communicate with your audience and/or customers * PROMOTE – 80/20 rule for pushing content and engaging * MEASURE – monitor and respond or be left behind! Photo credit http://laurelpapworth.com/ http://www.personalizemedia.com/ by Danielle Ricks Presentation www.DanielleRicks.com/production
  7. 7. The Digital Space Presentation by Danielle Ricks www.DanielleRicks.com/production
  8. 8. Did You Know? http://www.youtube.com/user/MissRicks#p/a/f/2/NG42seotosQ Presentation by Danielle Ricks www.DanielleRicks.com/production
  9. 9. Social Networking Sites - U.S. Online Retailers (August 2008) Source: Internet Retailer, “Emerging Technology” conducted by Vovici Corporation Presentation by Danielle Ricks www.DanielleRicks.com/production
  10. 10. Social Media Stats Source - http://www.web-strategist.com/blog/2009/01/11/a-collection-of-soical-network-stats-for-2009/ Presentation by Danielle Ricks www.DanielleRicks.com/production
  11. 11. The Top Players in Web 2.0 Presentation by Danielle Ricks www.DanielleRicks.com/production
  12. 12. Social Networking !   Keep track of community events and activities !   Create and join groups relevant to your favorite interests !   Mode of conversation providing users with a way to keep in touch !   Foster and grow relationships both personally and professionally !   Share media with online users in an easily accessible way Presentation by Danielle Ricks www.DanielleRicks.com/production
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  14. 14. Personal Pages Vs. Fan Pages Presentation by Danielle Ricks www.DanielleRicks.com/production
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  18. 18. Content !   Take photos of your work and post them on the web !   Record an event or gallery viewing !   Bookmark all of your favorite sites on the internet !   Upload view and share simultaneously with other users on the network !   Find the most frequently viewed media and get in on recent trends Presentation by Danielle Ricks www.DanielleRicks.com/production
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  23. 23. Tools !   Instant feedback !   Low cost communication !   Easy access to customers and interest groups !   Network with other professionals in your industry !   Connect with people who share similar interests, values and opinions !   Learn others are saying about your brand and/or product !   See what the competition is doing Presentation by Danielle Ricks www.DanielleRicks.com/production
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  26. 26. Other tools… Presentation by Danielle Ricks www.DanielleRicks.com/production
  27. 27. Tools continued… Presentation by Danielle Ricks www.DanielleRicks.com/production
  28. 28. Blogs and Podcasts Wordpress.com Blogspot.com Podomatic.com PodcastAlley.com BlogTalkRadio.com Presentation by Danielle Ricks www.DanielleRicks.com/production
  29. 29. Case Study Presentation by Danielle Ricks www.DanielleRicks.com/production
  30. 30. Obama Campaign Source: Social Media 8 Presentation by Danielle Ricks www.DanielleRicks.com/production
  31. 31. Obama Utilized Social !   Obama gained 5 million supporters in other social networks. !   Obama maintained a profile in more than 15 online communities, including BlackPlanet, a MySpace for African Americans, and Eons, a Facebook for baby boomers. !   On Facebook, where about 3.2 million (during the campaign) signed up as his supporters, a group called Students for Barack Obama was created in July 2007. !   It was so effective at energizing college-age voters that senior aides made it an official part of the campaign the following spring. !   And Facebook users did vote: On Facebook's Election 2008 page, which listed an 800 number to call for voting problems, more than 5.4 million users clicked on an “I Voted" button to let their Facebook friends know that they made it to the polls Source: Social Media 8 Presentation by Danielle Ricks www.DanielleRicks.com/production
  32. 32. YouTube Source: Social Media 8 Presentation by Danielle Ricks www.DanielleRicks.com/production
  33. 33. FaceBook Source: Social Media 8 Presentation by Danielle Ricks www.DanielleRicks.com/production
  34. 34. Resources !   http://www.myartspace.com Myartspace is an online community with more than 50,000 artists, collectors, students, teachers, curators, critics and art appreciators across the world. Myartspace is free and open to all. Members can create a profile and upload an unlimited quantity of their work including images, music, audio narration and video. !   http://www.artreview.com Artreview.com is a social networking site for the art world, creating a forum for discussion, interactivity and debate. Artreview.com is a unique blend of editorial and community content, combining the insight and critical weight of some of today’s most important art world voices with the input and opinions of everyday !   http://www.artslant.com ArtSlant.com, the #1 contemporary art network that brings a local and in-depth focus to the contemporary art scene. ArtSlant’s profiles put the spotlight on everyone in the art community. !   http://www.artlog.com Artlog is the place for you to connect with folks, share your work and discover innovative new art and design. Artlog is for art makers, insiders, organizations and art lovers. !   http://www.independent-collectors.com/ Independent Collectors is an online tool targeted at modern and inquisitive collectors. It makes building a personal network and sharing information about topics like artists, galleries or events much easier and faster. Source – artmarketblog.com Presentation by Danielle Ricks www.DanielleRicks.com/production
  35. 35. Resources continued… !   http://www.artselector.com Artselector offers an innovative visual directory of international contemporary fine artists, independent curators and galleries !   http://www.rhizome.org Rhizome’s community includes thousands of artists, academics, curators, critics, and other new media art enthusiasts. !   http://www.labforculture.org/en/labforculture/browse Their mission is both to ensure that all those working on cultural collaboration have access to up-to-the- minute information and to encourage the cultural sector to become more experimental with online technologies. !   http://www.artbistro.com ArtBistro brings members of the visual art community together to network, advance careers, and to foster a community with exclusive benefits where information about artists and designers is provided by artists and designers. Presentation by Danielle Ricks www.DanielleRicks.com/production
  36. 36. Questions And Answers Presentation by Danielle Ricks www.DanielleRicks.com/production

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