Social Media 4 Social Good


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Social Media has become one of the most powerful components of an organizations' integrated marketing and communications plan. Social Good is a service that benefits the largest number of people in the greatest possible way. Social Media for Social Good uses the digital space to create change, impact social consciousness and drive home a call to action. Nonprofits and for-profits alike can use social media to communicate an organization's mission, build communities and support outreach efforts. This presentation demonstrates how to connect with your clients and community members in engaging two-way conversation that will be sure to bring about positive social change.

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Social Media 4 Social Good

  1. 1. How to leverage the digital space while making a difference Design by Trel Robinson of Fave Media Presentation by Danielle Ricks 1
  2. 2. “If someone tells you that you can influence 1,000 people, it changes your way of seeing the world.” - James Fowler Presentation by Danielle Ricks 2
  3. 3.   Introductions   Intro to Social Media - DR   How Social Media has changed us - DR   Why Social Media For Social Good? –DR   Using Popular Social Media Tools – SR   Case Study – SR   Trends   Questions and Answers   Resources Presentation by Danielle Ricks 3
  4. 4. SPEAKERS:   Danielle Ricks is the social media specialist for Campaign Consultation, Inc an “Entrepreneurs for Social Change consulting firm. Danielle has over 25 years of media and communications experience and now develops marketing and communications plans that build relationships, strengthen customer service, and increase brand recognition. In her current role, Danielle serves as a Technical Assistant to AmeriCorps VISTA by using the digital space to enable VISTA to share stories and promising practices, bring awareness to poverty issues, cultivate new relationships, create support networks, discover critical resources and tools and connect with other service communities.   Shannon Mouton is the social media and mobile marketing manager for Walden University, the flagship online institution of Laureate International Universities, a worldwide network of 50+ institutions of higher learning. Walden’s mission based on providing working professionals with the opportunity to earn advanced degrees to effect positive social change in their organizations and communities. Shannon is passionate about utilizing social media for the greater good, information sharing and networking. Shannon has nearly 20 years of community building, outreach and relationship marketing experience. Presentation by Danielle Ricks 4
  5. 5. Definition: Social media includes the various online technology tools that enable people to communicate easily via the internet to share information and resources. Social media can include text, audio, video, images, podcasts, and other multimedia communications. Source:   Social media has modernized the way we do business.   Marketing and advertising has become a two way conversation.   Organizations and charities are realizing the strength of Social Media.   It’s all about communication. Presentation by Danielle Ricks 5
  6. 6.   75% of people who are members of online communities said they use the Internet to participate in communities related to social causes up 30 % from 2006   87% of online communities members are participating in social causes that are new to them since their involvement in online communities began Source Center for the digital future Presentation by Danielle Ricks 6
  7. 7. •  Social Networking: A collection of people connected by relationships (community building, niche groups) •  Content: Video, Photos, Music, Links, Document sharing •  Tools: Search Engines, Mobile Apps, Blogs Presentation by Danielle Ricks 7
  8. 8.   What are your goals? ◦  Build a transparent community ◦  Deliver programs and services for public benefit ◦  Fundraising for a specific objective ◦  Create public awareness ◦  Attract members ◦  Attract volunteers ◦  Share you mission ◦  Grow your community Presentation by Danielle Ricks 8
  9. 9. Photo - Presentation by Danielle Ricks 9
  10. 10. • IDENTITY- Determine your mission and brand in the digital space • CREATE – Make relevant content for communities of interest • ENGAGE – Communicate with your audience and/or customers • PROMOTE – Use a 80/20 rule for pushing content and engaging • MEASURE – Monitor and respond or be left behind! Photo credit Presentation by Danielle Ricks 10
  11. 11.   Social Bookmarking (, Digg, StumbleUpon)   Mico-Blogging (Twitter,Yammer, FB status)   Blogs (Blogger, Typepad, Wordpress, Tumbler, Posterous)   Wikis (Wikipedia, Intelipedia)   Social Networks (Facebook, Ning, LinkedIn)   Social Media Platforms (Ning, Drupal, Joomla) Presentation by Danielle Ricks http:// 11
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  13. 13. Facebook - More than 450 million active user on with the fastest growing demographic being those 35 or older LinkedIn - The world's largest professional network with over 65 million members and growing rapidly Use these Social Networks to:   Keep track of community events and activities   Create and join relevant groups   Communicate with members   Foster and grow professionally relationships Presentation by Danielle Ricks http:// 13
  14. 14. Find and follow people and organizations that support your mission Presentation by Danielle Ricks 14
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  23. 23.   Instant feedback   Low cost communication   Easy access to customers and interest groups   Network with other professionals in your industry   Connect with people who share similar interests, values and opinions   Learn what others are saying about your brand and/or product   See what the competition is doing Presentation by Danielle Ricks 23
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  26. 26.   Take photos of your work and post them online   Record an event or gallery viewing   Upload, view and share simultaneously with other users on the network   Get up to date on the most frequently viewed media and keep up with the trends Presentation by Danielle Ricks 26
  27. 27. •  Bring awareness to your cause or mission •  Give a face to your organization •  Share stories •  Strengthen stakeholder relationships •  Promote and capture events Presentation by Danielle Ricks 27
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  30. 30.   Bring awareness to organization •  Show your organization’s impact and need •  Deliver your message to supporters and members via the world's largest online video community •  Use your creativity to promote events •  Capture and share stories Presentation by Danielle Ricks 30
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  39. 39.  programs/vista.asp  recovery/action.asp     Presentation by Danielle Ricks 39
  40. 40. Questions And Answers Presentation by Danielle Ricks 40
  41. 41. Shannon Mouton Social Media and Mobile Marketing Manager Laureate Higher Education Group Danielle Ricks Social Media Specialist Campaign Consultation, Inc. Presentation by Danielle Ricks 41