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Social technology marketing strategies

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  • 1. Social Technology Marketing Strategies Deb Evans
  • 2. http://www.debevans.org Deb Evans, 2010 2 Growth Stalled • Has this happened to you? • Are you stuck? • What should you do next? • McKee outlines how you can focus on solutions for growth
  • 3. http://www.debevans.org Deb Evans, 2010 3 Think about how Social Media can help • A video with the truth and a few facts about social media. • http://www.youtube.com/watch?v=NB _P-_NUdLw&feature=related
  • 4. http://www.debevans.org Deb Evans, 2010 4 Commonly Used Channels Source: Michael Selzner Marketing Report Source: Social Media Industry Marketing Report 2010 by Michael SleznerSource: Social Media Industry Marketing Report 2010 by Michael Slezner
  • 5. Why Use Social Media? • Specific Audience • Information is easily shared • Most times free or very inexpensive • There are 250+ unique monthly users on the top 8 social networks • 61% of internet users have a profile on at least 1 site http://www.debevans.org Deb Evans, 2010 5
  • 6. http://www.debevans.org Deb Evans, 2010 6 What’s the ROI • Brogan & Smith say Social Media: – Builds Influence – BuildsTrust – Build/Improve Reputation
  • 7. http://www.debevans.org Deb Evans, 2010 7 Build/Create Brand Awareness • Relationships • Known as an Industry Expert • Generate Leads • Learn about Competitors • Retain/Improve Customer Retention • Improve Search Engine Optimization
  • 8. http://www.debevans.org Deb Evans, 2010 8 Personal Branding • Everyone has a chance to stand out – What makes YOU different? – What’s the pitch for YOU? – What’s the real power of YOU?
  • 9. http://www.debevans.org Deb Evans, 2010 9 Personal Branding Page
  • 10. http://www.debevans.org Deb Evans, 2010 10 What’s YOUR reputation? • Good • Bad • None at all? To find out visit: Addict-o-matic
  • 11. http://www.debevans.org Deb Evans, 2010 11
  • 12. http://www.debevans.org Deb Evans, 2010 12
  • 13. http://www.debevans.org Deb Evans, 2010 13
  • 14. http://www.debevans.org Deb Evans, 2010 14 Channels
  • 15. http://www.debevans.org Deb Evans, 2010 15 LinkedIn Profile • Should include a professional photo • List a vanity URL • List current and past work experience • Make connections! • Add keywords for your website • Give and ask for recommendations
  • 16. http://www.debevans.org Deb Evans, 2010 16 LinkedIn Applications • Reading recommendations • Link to your blog • Slide Share • Groups – Join a group – Start a group
  • 17. http://www.debevans.org Deb Evans, 2010 17 Sample: Status, Vanity URL, Keywords …
  • 18. http://www.debevans.org Deb Evans, 2010 18
  • 19. http://www.debevans.org Deb Evans, 2010 19 Linked LinkedIn is a business- related social networking site.
  • 20. http://www.debevans.org Deb Evans, 2010 20 . • Allows you to create a local profile for your business • Opportunity to share information with your community • Outlet to interact with existing customers and build network of new customers
  • 21. http://www.debevans.org Deb Evans, 2010 21
  • 22. http://www.debevans.org Deb Evans, 2010 22 What to say • Articles of Interest • New Employee Information • Local Activities • Testimonials, Customer Stories • New Partnerships • Invitations to Connect to Website
  • 23. http://www.debevans.org Deb Evans, 2010 23 Engage “When you Engage, you will build a social network that increases your visibility, relevance and influence” Brian Sollis
  • 24. http://www.debevans.org Deb Evans, 2010 24 Why Join Twitter? • Create Visibility • Prospecting New Business • Participate in Conversations Relevant to your Industry
  • 25. http://www.debevans.org Deb Evans, 2010 25 Twitter Profiles • Lead with your company info • Want to be known as thought leader or industry expert • Does NOT need complete sentences • Use phrases to describe yourself and your interests
  • 26. http://www.debevans.org Deb Evans, 2010 26 Why won’t they follow? • You don’t have a photo • Your profile is self-serving • You don’t have a profile at all!
  • 27. http://www.debevans.org Deb Evans, 2010 27 Who to follow? • Tweetfind.com – Twitter directory • Twellow.com - category directory • Wefollow.com – categories organized by rankings • Twibs.com – search engine of businesses
  • 28. http://www.debevans.org Deb Evans, 2010 28 What to Tweet? • Links • Live tweet from events • Promotions • Ask Questions • Read Hollis Thomases Twitter Marketing
  • 29. http://www.debevans.org Deb Evans, 2010 29 Why Use Video? • Video can be your infomercial • Allows you to engage with your audience • Link videos to Facebook, LinkedIn, Twitter, etc. • Great marketing use
  • 30. http://www.debevans.org Deb Evans, 2010 30 Why Have A Blog? • Ability to comment on industry specific articles • Use the same way you publish newsletters • Allows readers to post comments and to engage with readers
  • 31. http://www.debevans.org Deb Evans, 2010 31 Blog Services • Wordpress.com • Blogger.com • Livejournal.com • Posterious.com
  • 32. http://www.debevans.org Deb Evans, 2010 32 Mobile Marketing • Location sharing mobile game
  • 33. http://www.debevans.org Deb Evans, 2010 33 foursquare • Adding 15,000 users daily • Averages 700,000 check-ins daily! • Share experiences with friends • Users collect points to unlock badges • Become Mayor!
  • 34. http://www.debevans.org Deb Evans, 2010 34 Don’t over think it.
  • 35. http://www.debevans.org Deb Evans, 2010 35 Thank you! Deb Evans, CFE President & CEO COMPUTER EXPLORERS Co-host Social Geek Radio Learn more about me: www.debevans.org Meet the COMPUTER EXPLORERS www.computerexplorers.com Become a Fan on Facebook