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Inspire Change, Engage Your System with Social Media

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Deb Evans, CFE
Deb Evans, CFE
BusinessTechnology
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Inspire Change, Engage Your System with Social Media #FranCamp, @DebCE presenting on engaging your system with social media
http://goo.gl/35gSY
Anticipating Future Tech FranCamp, Nashville TN @DebCE A good 21 st -century leader understands the rapidly changing technology trends via @DebCE #FranCamp
You Might Find This FranCamp, Nashville TN @DebCE Did you know that Angry Birds can be applied to your social marketing strategy? #FranCamp
Content Marketing Formula FranCamp, Nashville TN @DebCE @DebCE shares how @juntajoe uses Angry Bird Content Marketing formula #FranCamp Daily  = Blogs/Tweets work (red bird) Weekly  = eNewsletter is a strong possibility (blue bird) Monthly  = Podcasts or videos? (yellow bird) Quarterly  = White Paper or eBook (white bird) Bi-Annually  = Webinar or In-Person Event (black bird) Annually  = Industry Research Project (over-sized red bird)
Assess Your Presence FranCamp, Nashville TN @DebCE Know who is sharing information about you or your brand by establishing alerts #FranCamp
Call in Reinforcements! FranCamp, Nashville TN @DebCE The social media consultant you hire should be active in social media. #FranCamp
FranCamp, Nashville TN @DebCE #FranCamp, @BrianSolis says, “ New media, social & mobile will open doors to better see, hear, and understand the consumer !”
Learn In Order To Teach FranCamp, Nashville TN @DebCE Learn all you can about social media in order to share your knowledge & experience with your team #FranCamp
Engage FranCamp, Nashville TN @DebCE Monitor trends and choose what platforms will get the best attention for you and the brand #FranCamp
Set Ground Rules FranCamp, Nashville TN @DebCE http ://socialmedia.policytool.net / #FranCamp, @DebCE shares an easy to use Social Media Policy tool generator http://socialmedia.policytool.net
Social Media Toolkit FranCamp, Nashville TN @DebCE Providing a social media toolkit with why, how and when will inspire your team to be active says @DebCE #FranCamp
Establish “Us” Policy FranCamp, Nashville TN @DebCE Outline what you will do and what your team should do when using social media. Via @DebCE #FranCamp
Step by Step Outline FranCamp, Nashville TN @DebCE Add one social media platform at a time, one day at a time. Via @DebCE #FranCamp
Share Resources FranCamp, Nashville TN @DebCE HubSpot offers several free eBooks on the use of social media #FranCamp http://www.hubspot.com/internet-marketing-whitepapers/
[object Object],FranCamp, Nashville TN @DebCE
Involve the Team FranCamp, Nashville TN @DebCE There are many voices in your organizations. Let them all speak! #FranCamp
Inspire and Engage the System FranCamp, Nashville TN @DebCE
Thank you! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FranCamp, Nashville TN @DebCE

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Inspire Change, Engage Your System with Social Media

  • 1. Inspire Change, Engage Your System with Social Media #FranCamp, @DebCE presenting on engaging your system with social media
  • 3. Anticipating Future Tech FranCamp, Nashville TN @DebCE A good 21 st -century leader understands the rapidly changing technology trends via @DebCE #FranCamp
  • 4. You Might Find This FranCamp, Nashville TN @DebCE Did you know that Angry Birds can be applied to your social marketing strategy? #FranCamp
  • 5. Content Marketing Formula FranCamp, Nashville TN @DebCE @DebCE shares how @juntajoe uses Angry Bird Content Marketing formula #FranCamp Daily  = Blogs/Tweets work (red bird) Weekly  = eNewsletter is a strong possibility (blue bird) Monthly  = Podcasts or videos? (yellow bird) Quarterly  = White Paper or eBook (white bird) Bi-Annually  = Webinar or In-Person Event (black bird) Annually  = Industry Research Project (over-sized red bird)
  • 6. Assess Your Presence FranCamp, Nashville TN @DebCE Know who is sharing information about you or your brand by establishing alerts #FranCamp
  • 7. Call in Reinforcements! FranCamp, Nashville TN @DebCE The social media consultant you hire should be active in social media. #FranCamp
  • 8. FranCamp, Nashville TN @DebCE #FranCamp, @BrianSolis says, “ New media, social & mobile will open doors to better see, hear, and understand the consumer !”
  • 9. Learn In Order To Teach FranCamp, Nashville TN @DebCE Learn all you can about social media in order to share your knowledge & experience with your team #FranCamp
  • 10. Engage FranCamp, Nashville TN @DebCE Monitor trends and choose what platforms will get the best attention for you and the brand #FranCamp
  • 11. Set Ground Rules FranCamp, Nashville TN @DebCE http ://socialmedia.policytool.net / #FranCamp, @DebCE shares an easy to use Social Media Policy tool generator http://socialmedia.policytool.net
  • 12. Social Media Toolkit FranCamp, Nashville TN @DebCE Providing a social media toolkit with why, how and when will inspire your team to be active says @DebCE #FranCamp
  • 13. Establish “Us” Policy FranCamp, Nashville TN @DebCE Outline what you will do and what your team should do when using social media. Via @DebCE #FranCamp
  • 14. Step by Step Outline FranCamp, Nashville TN @DebCE Add one social media platform at a time, one day at a time. Via @DebCE #FranCamp
  • 15. Share Resources FranCamp, Nashville TN @DebCE HubSpot offers several free eBooks on the use of social media #FranCamp http://www.hubspot.com/internet-marketing-whitepapers/
  • 16.
  • 17. Involve the Team FranCamp, Nashville TN @DebCE There are many voices in your organizations. Let them all speak! #FranCamp
  • 18. Inspire and Engage the System FranCamp, Nashville TN @DebCE
  • 19.

Editor's Notes

  1. http://blog.junta42.com/2011/02/angry-birds-content-marketing/
  2. Assess your presence, whose sharing information about you or your brand and more importantly access where your competitors are! Set Google and Social Mention alerts.
  3. Do they have: real business experience using social media or do they just talk about using social media? They should be able to show you and not just tell you about social media. Are you comfortable following their lead? – do you like they conversations they are having?
  4. There are many great social media books. Use them as a resource. Don’t fall into the trap of reading and not engaging.
  5. Set Google and Social Mention Alerts Listen and interact on all the platforms Not all social media platforms will be a good fit