Build your Brand Build your  Business Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your B...
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Build your Brand Build your  Business Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your B...
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Branding is NOT a name.Branding is NOT a logo.           Branding is an identity.Branding is NOT a tagline.Branding is NOT...
• How does sponsoring little league teams increase sales?• Why do we tend to do what others do?• Why do we do things we ha...
Reciprocity              7
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Social Proof               9
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Commitment             11
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Liking         13
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Authority/Expertise                      15
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Scarcity           17
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Build your Brand Build your  Business Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your B...
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•Recognize that when your segment appears stableand homogenous changes are eminent.(Chaostheory - Sensitive dependence on ...
Build your Brand Build your  Business Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your B...
If 100 years from now a Career History Bombexplodes erasing all information regarding for-                 profit work... ...
Seed          Seedling          JuvenileFruit!!          Adult          Flower     Death                             33
Build your Brand Build your  Business Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your B...
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Build Your Brand, Build Your Business, Build Your Legacy

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Tra Williams, Small Business and Franchise Consultant presented "Build Brand, Build Your Business, Build Your Legacy" at FranCamp in Atlanta.

Tra believes there is an Entrepreneur in each of us. “You don’t need an MBA or years of experience to start your own business. All you need is passion and dedication. That’s it. There is no formula for success, just a willingness to fight for what you want and goal to be reached. Your only limits are the size of your dreams and the degree of your dedication.”

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Build Your Brand, Build Your Business, Build Your Legacy

  1. 1. Build your Brand Build your Business Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your Brand Build your Business Build your LegacyBuild your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your legacy 1
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  3. 3. Build your Brand Build your Business Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your Brand Build your Business Build your LegacyBuild your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your legacy 3
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  5. 5. Branding is NOT a name.Branding is NOT a logo. Branding is an identity.Branding is NOT a tagline.Branding is NOT a website. Your Brand is yourcompany is It is the way that a ReputationBranding is NOT a color scheme thought of by customers. 5
  6. 6. • How does sponsoring little league teams increase sales?• Why do we tend to do what others do?• Why do we do things we have committed to even if the situation changes?• Why am I less likely to buy from a New Jersey Salesman?• Why do we care if 7 out of 10 Dentists recommend Crest?• Why doesn’t Apple make more iPhones? 6
  7. 7. Reciprocity 7
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  9. 9. Social Proof 9
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  11. 11. Commitment 11
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  13. 13. Liking 13
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  15. 15. Authority/Expertise 15
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  17. 17. Scarcity 17
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  19. 19. Build your Brand Build your Business Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your Brand Build your Business Build your LegacyBuild your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your legacy 19
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  30. 30. •Recognize that when your segment appears stableand homogenous changes are eminent.(Chaostheory - Sensitive dependence on initial conditions)•Recognize when something happens that mightchange the landscape and thus the way we dobusiness. (Or be the predator)•Recognize the anomaly that is better equipped todeal with a recent change, emulate or evolve. (Kingsnake) 30
  31. 31. Build your Brand Build your Business Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your Brand Build your Business Build your LegacyBuild your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your Legacy 31
  32. 32. If 100 years from now a Career History Bombexplodes erasing all information regarding for- profit work... What will the world know about you? 32
  33. 33. Seed Seedling JuvenileFruit!! Adult Flower Death 33
  34. 34. Build your Brand Build your Business Build your Legacy Buildyour Brand Build your Business Build your Legacy Build your Brand Build your Business Build your LegacyBuild your Brand Build your Business Build your Legacy Build your Brand Build your Business Build your Legacy 34
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