Amazon Redshift For Large Scale Marketing Analytics

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Presentation on how tools like RedShift & Tableau are being used to optimize marketing sped. http://www.meetup.com/LA-Web-Mobile-Software-Entrepreneurs/events/147917912/

Published in: Marketing, Technology, Business
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Amazon Redshift For Large Scale Marketing Analytics

  1. 1. High Performance Analytics Douglas Cohen Director of Analytics
  2. 2. Database Marketing
  3. 3. Analytics Infrastructure Client Pix Logger Low Quality Web Server Request Logs Parse & Import Copy Files Vertica Datawarehouse Server Sys Logger Medium Quality Game DB Data Extract High Quality Rake Script
  4. 4. Columnar Databases
  5. 5. Event Log Schema
  6. 6. Example Record
  7. 7. Analytic Queries
  8. 8. Top Video … Bob Ross versus Pablo Picasso
  9. 9. Big Picture - Content Age
  10. 10. Big Picture - Cohort Retention
  11. 11. Small Picture - First Session
  12. 12. Small Picture - Path Analysis
  13. 13. Questions ?

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