Partnership 2.0 - A look at how brands and startups can partner together

PARTNERSHIP 2.0
how brands and start-ups can create
mutually beneficial partnerships
@daveknox
@rockfish

Start-ups don’t return our phone calls…
…Big brands are impossible to navigate
Start-ups aren’t structured to work with us…
…Big brands move too slow
Start-ups don’t understand brands…
…Brands don’t understand start-ups

Start-ups believe that big brands think like this
(and some brands do…)

But big brands are really dealing with this…

“Easy” is a word that’s used to describe other people’s jobs.
- Jason Fried, Founder of 37Signals
Photo courtesy of Alex Eylar
http://www.flickr.com/people/hoyvinmayvin/

THE FACT IS THAT YOU HAVE TO
WORK
TOGETHER

A few tips for doing just that

Start-ups should not be shiny objects… and brands should not be dollar signs

There will always be a conflict in speed… work around it

You can help each other be better at business

Thank you
E-mail: Dave@Rockfish.vc
Twitter: @daveknox
Blog: www.HardKnoxLife.com
Facebook: www.facebook.com/DaveKnox

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Partnership 2.0 - A look at how brands and startups can partner together

by Dave Knox on May 14, 2011

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Partnership 2.0 - A look at how brands and startups can partner together — Presentation Transcript