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Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
Partnership 2.0 - A look at how brands and startups can partner together
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Partnership 2.0 - A look at how brands and startups can partner together

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My presentation from Mashable Connect 2011 where I talked about the ability of brands and startups to partner together for breakthrough marketing programs.

My presentation from Mashable Connect 2011 where I talked about the ability of brands and startups to partner together for breakthrough marketing programs.

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  • 1. PARTNERSHIP 2.0<br />how brands and start-ups can create <br />mutually beneficial partnerships<br />@daveknox<br />@rockfish<br />
  • 2. Start-ups don’t return our phone calls…<br />…Big brands are impossible to navigate<br />Start-ups aren’t structured to work with us…<br />…Big brands move too slow<br />Start-ups don’t understand brands…<br />…Brands don’t understand start-ups<br />
  • 3. Start-ups believe that big brands think like this<br />(and some brands do…)<br />
  • 4.
  • 5. But big brands are really dealing with this…<br />
  • 6.
  • 7. “Easy” is a word that’s used to describe other people’s jobs. <br />- Jason Fried, Founder of 37Signals<br />Photo courtesy of Alex Eylar<br />http://www.flickr.com/people/hoyvinmayvin/<br />
  • 8. THE FACT IS THAT YOU HAVE TO<br />WORK<br />TOGETHER<br />
  • 9. A few tips for doing just that<br />
  • 10. Start-ups should not be shiny objects… and brands should not be dollar signs<br />
  • 11. There will always be a conflict in speed… work around it<br />
  • 12. Realize you are both coming from different levels of experience<br />All Rights Reserved – Steven Anderson - http://www.flickr.com/photos/82202517@N00/3473770830/<br />
  • 13. You can help each other be better at business<br />
  • 14. +<br />
  • 15. +<br />
  • 16. +<br />
  • 17. All Rights Reserved - http://www.flickr.com/photos/smash13/4740711241/<br />Just be prepared for a long and often uncertain journey. The good stuff doesn’t come easy.” <br />- Tim Westergren, Founder of Pandora<br />
  • 18. Thank you<br />E-mail: Dave@Rockfish.vc<br />Twitter: @daveknox<br />Blog: www.HardKnoxLife.com<br />Facebook: www.facebook.com/DaveKnox<br />

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