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Digital Marketing for Beer & Wine Distributors
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Digital Marketing for Beer & Wine Distributors

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Talk to members of The Wholesale Beer & Wine Association of Ohio on digital marketing for distributors. Presentation took place in Columbus, Ohio on September 15, 2011 at their annual conference

Talk to members of The Wholesale Beer & Wine Association of Ohio on digital marketing for distributors. Presentation took place in Columbus, Ohio on September 15, 2011 at their annual conference

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Digital Marketing for Beer & Wine Distributors Digital Marketing for Beer & Wine Distributors Presentation Transcript

  • CreatingConnectionsThrough DigitalMarketing
  • What’s digitalmarketing, really? 2
  • Digital isn’t shiny objects
  • Digital is about connectingwith guys and their buddiesanytime, anywhere 5
  • Four Ways to Connect: Social Media Location Based Services Mobile QR Codes 6
  • use social media as part91% of their marketing mix
  • social media’sunprecedented 750 Million Users 50% log in dailygrowth 200 Million Users 95 million tweets per day 20 Million Users In just 2 months 10 Million Users 3 Million Check-Ins Per Day
  • Most PopularLiquor Brandon Facebook
  • Bars & Restaurants are one of themost popular check-in locations
  • 40% of U.S. mobile users regularlybrowse the internet on their phone Mobile web traffic will surpass PC traffic by 201312.5% of all e-commerce transactionsoccur on the mobile phone
  • 14 million Americansscanned QR Codes inJune 2011 More than half of the QR Code scanners are 18 – 34 years old
  • Scan This Get This“These QR codes are a great way for people to learn moreabout Ranger and New Belgium events happening near them.It’s so simple – just scan and, voilà, Ranger comes to life.”
  • A few ideas for digitalmarketing in wholesalebeer and wine 17
  • Courtesy of the Miami Ad School http://vimeo.com/27276017
  • Use Social Media toshare local specials
  • Offer sponsoredrewards on Fourquare
  • Be the source of what’shappening in your city
  • Some people care aboutgetting their favorite beer
  • While some care aboutother things at a bar
  • Use QR Codes forlocal promotions
  • Create nationalpromotions witha local flavor
  • Encourage yourbrand partners tocreate local content
  • Thank youDave.Knox@RockfishInterative.com Photo by AustinKaseman