Digital Marketing for Beer & Wine Distributors

CreatingConnectionsThrough DigitalMarketing

What’s digitalmarketing, really? 2

Digital isn’t shiny objects

Digital is about connectingwith guys and their buddiesanytime, anywhere 5

Four Ways to Connect: Social Media Location Based Services Mobile QR Codes 6

use social media as part91% of their marketing mix

social media’sunprecedented 750 Million Users 50% log in dailygrowth 200 Million Users 95 million tweets per day 20 Million Users In just 2 months 10 Million Users 3 Million Check-Ins Per Day

Most PopularLiquor Brandon Facebook

Bars & Restaurants are one of themost popular check-in locations

40% of U.S. mobile users regularlybrowse the internet on their phone Mobile web traffic will surpass PC traffic by 201312.5% of all e-commerce transactionsoccur on the mobile phone

14 million Americansscanned QR Codes inJune 2011 More than half of the QR Code scanners are 18 – 34 years old

Scan This Get This“These QR codes are a great way for people to learn moreabout Ranger and New Belgium events happening near them.It’s so simple – just scan and, voilà, Ranger comes to life.”

A few ideas for digitalmarketing in wholesalebeer and wine 17

Courtesy of the Miami Ad School http://vimeo.com/27276017

Use Social Media toshare local specials

Offer sponsoredrewards on Fourquare

Be the source of what’shappening in your city

Some people care aboutgetting their favorite beer

While some care aboutother things at a bar

Use QR Codes forlocal promotions

Create nationalpromotions witha local flavor

Encourage yourbrand partners tocreate local content

Thank youDave.Knox@RockfishInterative.com Photo by AustinKaseman

Digital Marketing for Beer & Wine Distributors

by Dave Knox on Oct 19, 2011

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Digital Marketing for Beer & Wine Distributors — Presentation Transcript

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