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The industry knows that the job of a Brand Manager is changing. But we don’t know how fast the change will be and what steps we need to take to be ready for it. There are five fundamental changes i...

The industry knows that the job of a Brand Manager is changing. But we don’t know how fast the change will be and what steps we need to take to be ready for it. There are five fundamental changes in the job of the Brand Manager that will be part of this change; the change towards what I call Brand Manager 2.0.

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