Interview with David Keeler
Q: What type of organization is High Road Leaders?
David Keeler: High Road Leaders is an organization that affords selected individuals
the opportunity to earn significant wealth while being a wealth of significance.
Q: How does your business model differ from other direct sales organizations?
David Keeler: In our business model we view our sales force as our customer as
opposed to units of production or distribution channels or however someone else might
say it in a direct sales organization. We differ from most organizations in that we truly,
truly, genuinely view our sales force as a customer to the enterprise not a distribution
channel.
Q: How does High Road Leaders, as an organization, promote “success to
significance”?
David Keeler: A lot of the people who have joined this organization were either broke,
broken, or both. With that in mind, we find a lot of people who are attracted to our
organization are actually in survival mode. So when we attract them and engage our
relationship with them, they are actually in a stage of their life—they’re in survival mode.
The first thing we try to do is to get them into a mode of stability, or a place of stability,
then they can really excel to a place of success and then ultimately to a place of
significance. We give people the opportunity to earn a significant wealth while being a
wealth of significance. The significant wealth is the result of our work; the wealth of
significance is the reason for our work.
Q: What is your Performance-Based Culture?
David Keeler: It’s really very simple. People need to understand that we are small
business self-employed American entrepreneurs serving small business self-employed
American entrepreneurs across the country and we offer them over 50 plus benefits and
services ranging in their personal lives and business lives and their health care needs.
That is the number one solution that we can create for the small business self-employed
American entrepreneurs—putting them in a health care solution for them and their
families that is specific to them and their family that protects their American dream. So
in the case of a catastrophic event—a head-on collusion, or cancer—something that is
catastrophic—it is our passion or desire to create health care solutions for them to cover
them in those times of need so they don’t lose their American dream, home ownership,
and the ownership and productivity of their small business.

Q: What are the characteristics and qualities you are looking for in individuals to join
your organization, High Road Leaders?
David Keeler: The absolute characteristic that we are looking for would be common
regardless of age, gender, spiritual background, or religious beliefs, and would be
somebody who is more interested in focusing on their legacy in this stage of their career
as opposed to someone focusing on their resume.
Q: The name, High Road Leaders, suggests possessing attributes which you define as
your “Standards of Significance.” Why are these personal attributes essential for
members of a sales team that provides health benefit solutions and products to small
businesses and individuals?
David Keeler: When you use the phrase, “Take the High Road,” which is the pinnacle
of what we believe, then your opportunity is to subscribe, embrace and enlarge that
philosophy or stay totally away from it. What I mean by that is, you can’t say, I’m a High
Road Leader, then turn a cheek here, wink and nod there. The attribute of that is the
Golden Rule. We want people on our team to be people who fundamentally believe in
the Golden Rule. What that means in the marketplace is that we always want to perform
and serve people to their benefit and if that means if we have a solution that will serve
them well or better than what they are currently at—then that’s fantastic. But if they are
in a situation where they are served well and we would be harming them by taking them
out of that solution just for our personal gain of income or business growth, then we
don’t subscribe to that. High Road Leaders genuinely want to make a difference in the
lives of others.
Q: How does High Road Leaders, as an organization, serve their two major clients—
their sales force, and the small business owners and individuals their sales force
serves?
David Keeler: We’re looking for marriages not dating. We ask where is your pain in
your current situation, what’s your dream, and are you at a point in your life where you
are more focused on your legacy than your resume? Once we find out your pain and
dream, we can tell if there is a window of opportunity for you to get rid of your pain and
for you to begin to live your dream. Obtaining and living your dream is what we “serve
to” and we hope that is legacy-based rather than resume-based. High Road Leaders
want to spend the balance of their working time living their dream with a servant’s heart
of serving others.