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Real Estate Marketing Presentation

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  • Final Pp Presentation

    1. 1. Reata Realty Marketing Strategies
    2. 2. Reata Realty Over the Past Decade, The Internet Has Drastically Altered How We Buy Products, Get Information, and Communicate With Each Other.
    3. 3. Reata Realty Founded in 2008, Locally Based Real Estate Brokerage, Reata Realty, Set Out to Create a New Type of Real Estate Company…
    4. 4. Reata Realty One That Believes Consumer Behavior is Dramatically Changing as more Individuals Use the Internet to Make Their Purchases
    5. 5. Reata Realty Realators and Real Estate Companies Must Adapt to Meet the Needs of Our Customers and Clients, Which Will Forever Alter the Way We Interact with Them and Our Community.
    6. 6. Reata Realty Most Important Asset : Our Clients Focus : Provide Clients with The Technological Edge That gives them the necessary Advantages to Maximize their Financial Rewards When Buying or Selling a Home.
    7. 7. Reata Realty <ul><li>Main Goals : </li></ul><ul><li>Strong Marketing Vehicle for Seller’s Homes to Move Quickly and at the Best Price </li></ul><ul><li>Valuable Resource for our Buyer’s, Whether They Need Information about Real Estate or the Local Community </li></ul>
    8. 8. HOW OUR OFFICE COMPARES: <ul><li>Technologically Advanced Office </li></ul><ul><ul><li>Always Using the Most Up-To-Date Programs On the Market </li></ul></ul><ul><li>Excellent Customer Service </li></ul><ul><li>Personalized and Innovative marketing Strategies for Every Home </li></ul><ul><li>Specialized Agents </li></ul><ul><li>Provide All the Tools our clients need to Buy or Sell Their Home </li></ul><ul><ul><li>No Rock gets Left Unturned and No Questions Get Left Unanswered. </li></ul></ul>
    9. 9. Reata Realty Agents: Donnie Keller
    10. 10. COMMUNITY INVOLVEMENT : <ul><li>Fort Worth Chamber </li></ul><ul><li>East Parker County Chamber </li></ul><ul><li>Christ Chapel Church </li></ul><ul><li>Supporter of Catholic Charities </li></ul><ul><li>NCHA Member </li></ul><ul><li>AQHA Member </li></ul><ul><li>NRA Member </li></ul><ul><li>Leader of EPCCC Leads Group </li></ul><ul><li>Involved with Ridglea HOA </li></ul>
    11. 11. Recent Sales: <ul><li>7025 Brierhill </li></ul><ul><li>Ft. Worth, Texas </li></ul><ul><li>CR 1904 </li></ul><ul><li>Robert Lee, Texas </li></ul>
    12. 12. Recent Sales: <ul><li>10532 East Ridge Benbrook, Texas </li></ul><ul><li>1153 Fox Rd </li></ul><ul><li>Millsap, Texas </li></ul>
    13. 13. Recent Sales: <ul><li>3817 Mattison </li></ul><ul><li>Fort Worth, Texas </li></ul><ul><li>121 Big Willow </li></ul><ul><li>Saginaw, Texas </li></ul>
    14. 14. Recent Sales: <ul><li>3419 San Clemente </li></ul><ul><li>Arlington, Texas </li></ul><ul><li>5012 Pallas </li></ul><ul><li>Fort Worth, Texas </li></ul>
    15. 15. TESTIMONIALS “ Donnie Keller has sold 3 properties for us over the last 10 years. Not only has he become a close and trusted friend but a valuable resource for our real estate needs. I would highly recommend him. Donnie has exceptional knowledge of horse properties and gave us valuable advice when we were buying and selling properties.” - Julia Johnstone
    16. 16. TESTIMONIALS Donnie has helped us and other members of our family buy and sell homes over the past 5 years. He has a good heart and integrity not often found today. Donnie is the real deal when it comes to Real Estate. -Carol and Micah Marin “ Donnie has helped me with my real estate needs over the past 10 years. I would definitely recommend him to anyone. He is the best.” -Bentley Hall
    17. 17. Online Marketing Objectives <ul><li>90% of Consumers Use the Internet to Search for Their Home </li></ul><ul><li>Reach the Widest Audience of Potential Buyers </li></ul><ul><li>More Buyers = Better Chance of Finding One Willing to Meet Your Terms, Price, and Desired Closing Date </li></ul>
    18. 18. ASKING PRICE VS. SELLING PRICE Strategically pricing your home to get it sold for the most money in the least amount of time Price too low and you lose the value . Price too high and you lose the buyers .
    19. 19. Critical Weeks For A Listing Pricing Correctly Helps you Strike a Deal when There is More Competition For Your Home.
    20. 20. Pricing Vs. Potential Buyers Properly Priced, You Will Have the Possibility of Many More Buyers Competing for Your Property.
    21. 21. Importance of Pricing on Ultimate Price I Will Negotiate on Your Behalf to Help You Get The Highest Realistic Price, at the Best Terms, in the Shortest Amount of Time Over time a home that has not been sold may attract offers below market value.
    22. 22. New Mover Survey <ul><li>94.3% of Recent Movers Said the Internet Was Becoming More Important Than Print </li></ul>
    23. 23. 36 % OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8 % IN 2001 Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2009
    24. 24. Signs 12% Print ads 2% Internet 36% 2002 : Internet surpassed print ads 2004 : More buyers found their home on internet than from signs NAR 2009 PROFILE OF HOME BUYERS & SELLERS HOW BUYERS FOUND THEIR HOME Source: National Association of REALTORS ® , Profile of Home Buyers and Sellers, 2009 2009 : The internet is THREE TIMES as powerful as signs
    25. 25. Because the Internet has millions of listings… I will make yours stand out.
    26. 26. Preview of Your Home Together We Will Craft A Unique and Effective Marketing Strategy for Your Home, Focusing On an Online Presence For Your Home.
    27. 27. OPEN HOUSES <ul><li>Local and regional buyers make up half of the market </li></ul><ul><li>I will market your open house where most buyers are doing research in the early part of the buying decision </li></ul><ul><li>Those who know the neighborhood may refer their friends to your home </li></ul>
    28. 28. SOCIAL NETWORKING The Reata Realty Facebook Page is a non-intrusive way I keep my sphere apprised of your listing. Buyers can search listings nation wide from our Facebook pages My Listings
    29. 29. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? <ul><li>[App Coming Soon] MOBILE BUYER MARKETING PLAN </li></ul><ul><li>Buyers driving through the neighborhood can: </li></ul><ul><li>- Find your home, get directions and a map </li></ul><ul><li>- Connect with me in one “click” to get details and make an appointment </li></ul>Buyers can find me through theReataRealty iPhone and Blackberry Apps.
    30. 30. HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? <ul><li>Video and Virtual Tour of Your Home </li></ul><ul><li>Your listing will be featured on our blog postings </li></ul>Over 100 million Americans watch videos on the internet every month
    31. 31. Locally, regionally, nationally and internationally FEATURED HOMES™ MARKETING SYSTEM SM <ul><li>Move up buyers </li></ul><ul><li>First time homeowners </li></ul><ul><li>Local buyers </li></ul><ul><li>Relocation buyers </li></ul><ul><li>Investors </li></ul><ul><li>Foreign buyers </li></ul>
    32. 32. Best of All Worlds I Market to Buyers Who are On Our Site PLUS Buyers Who Have Not Yet Picked A Broker BUYERS WHO ARE JUST ON REALTOR.COM ® BUYERS SEARCH OUR LOCAL WEB SITE PRINT ADS
    33. 33. Total Monthly Minutes Spent Online I focus on Internet where more consumers spend the most time We push your home to over 200 websites
    34. 34. PERFORMANCE REPORTS SENT TO YOU WEEKLY 33 Weekly tracking report shows how many buyers are looking at your home
    35. 35. It’s a New World, Socially and Economically. Old School Marketing Techniques Cannot Compete Anymore. Reata Realty
    36. 36. Contact Us and We’ll Show You How Technology Can Put You Ahead, Whether You Are Buying or Selling Real Estate. Reata Realty