Giving Your Presentations Zing!

Slide 2: zing noun 2 a : an enjoyably exciting or stimulating quality : ZEST Merriam–Webster’s Collegiate Dictionary, 11th Edition

Slide 3: Design

Slide 4: Focal Point What the eye sees first The central theme or message of the visual

Slide 5: Contrast The difference between two or more elements Make it look the same or completely different Similarities cause conflict

Slide 6: Contrast by Size Big vs. Little

Slide 7: Contrast by Weight Thick vs. Thin Black Bold Semibold Regular Light

Slide 8: Contrast by Structure Serif Script Book Antiqua Brush Script Garamond Edwardian Script Times New Roman Garamond Italic Sans Serif Decorative Arial Bauhaus 93 Gill Sans Curlz Myriad Pro SF Collegiate

Slide 9: Contrast by Form ALL-CAPS vs. lowercase Roman vs. oblique Roman vs. italic

Slide 10: Contrast by Orientation V E Horizontal R Vertical T I d C le g n A A L

Slide 11: Contrast by Orientation Tall Flat This is tall This is flat text because it is oriented horizontally text because and a long, flat plain. it is oriented vertically and forms a column.

Slide 12: Contrast by Color / Special Effects Cool vs. warm Light vs. dark Textures and special effects With vs. without

Slide 13: Don’t Contrast by Alignment 1 In the beginning God created the heaven and the earth. 2 And the earth was without form, and void; and darkness was upon the face of the deep. And the Spirit of God moved upon the face of the waters. 3 And God said, Let there be light: and there was light. 4 And God saw the light, that it was good: and God divided the light from the darkness.

Slide 14: Repetition Repeating an element, style, point, image, theme, or design Unifies a presentation Maintains a consistency throughout

Slide 15: Hierarchy/Relevance Organizing and segmenting the structure of the content Keeping relevant information together Separating irrelevant or indirectly connected information

Slide 16: Alignment Arranging elements to very few vertical or horizontal rules Very clean; removes clutter Defines and maintains hierarchy

Slide 17: Simplicity Giving only important information Especially with technical data (charts, graphs, etc.) Refraining from too many effects KISS

Slide 18: Eye Flow What the eye sees first and where it goes from there Arrange things “chronologically” Timing influences flow Gives information one bite at a time Keeps the audience from reading all the points before

Slide 19: White Space “Rest areas” for the eyes Powerful yet most-neglected tool Absence suggests cramming and poor planning No white space makes for irritating reading

Slide 20: Balance Maintaining a proportional visual “weight” of design elements Balance doesn’t mean symmetry Prevents monotony

Slide 21: Eye Candy / Special Effects What catches and keeps the eye Gives zing to any presentation Holds the eye in anticipation for what’s next Often ignored; often overused

Slide 22: Psychology Knowing mental and physical reactions Hardest to learn; takes time and experience Subliminal relevance Things don’t have to be big Color influences psychology

Slide 23: Knowledgeable Recognition Once you know about it, you’ll see it People often remember by association