Why PR needs SEO
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Why PR needs SEO






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Why PR needs SEO Why PR needs SEO Presentation Transcript

  • Why SEO is Your Edge in PR Dominic Litten - Chief Nerd, Point to Point
  • About Me
    • Interactive Marketing Manager at Point to Point
    • Public Relations and SEO background
    • I speak really, really fast (sorry)
  • How does this affect me?
    • I love me some me.
  • We’re all clear right?
    • What is SEO?
  • SEO, kind of a big deal.
    • The intersection of need and want.
  • Why should I care?
    • Newsflash: You’re not a snowflake.
  • This is Snoresville, USA
    • Fine. Marketing is changing hourly. Are you?
  • Why SEO?
    • High ranking = Automatic street cred.
  • Why SEO?
    • Journalists need to be hit over the head.
  • Why SEO?
    • Increases your content’s expiration date.
  • Why SEO?
    • Online reputation management
  • Why SEO?
    • Do more for clients and yourself.
  • Where do I start?
    • Control what you can control.
  • Where do I start?
    • Set your goals.
  • Where do I start?
    • Google’s algo has more than 200 variables.
  • Where do I start?
    • Understand your keyword universe.
  • Where do I get keywords?
    • Existing search traffic. Duh.
  • Where do I get keywords?
    • Your competitors.
  • Where do I get keywords?
    • Locality.
  • Where do I get keywords?
    • Keywords tools.
  • Where do I start?
    • Get client’s site in order. Yesterday.
  • Where do I start?
    • Develop a content plan. We want updates.
  • Where do I start?
    • Start going offsite.
  • Ethics: That’s not cool.
    • Don’t lie about your capabilities.
  • Ethics
    • Don’t spam to move the needle.
  • Ethics: That’s not SEO.
    • Checking SEO box on PR Newswire
  • Ethics: That’s not SEO.
    • Slapping SEO “software” on client site.
  • Quick tips.
    • Onsite > Offsite. Everytime. Twice on Sundays.
  • Quick tips.
    • Test your theories. Always.
  • Quick tips.
    • Determine calls to action for all SEO-functions.
  • What You Need To Do
    • Get cracking.
  • What You Need To Do
    • Get thirsty for learning.
  • Uh oh…
    • Now what?
  • Thank You
    • Find me: @djlitten