Your SlideShare is downloading. ×
Why PR needs SEO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Why PR needs SEO

232
views

Published on

Published in: Education

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
232
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Why SEO is Your Edge in PR Dominic Litten - Chief Nerd, Point to Point
  • 2. About Me
    • Interactive Marketing Manager at Point to Point
    • Public Relations and SEO background
    • I speak really, really fast (sorry)
  • 3. How does this affect me?
    • I love me some me.
  • 4. We’re all clear right?
    • What is SEO?
  • 5. SEO, kind of a big deal.
    • The intersection of need and want.
  • 6. Why should I care?
    • Newsflash: You’re not a snowflake.
  • 7. This is Snoresville, USA
    • Fine. Marketing is changing hourly. Are you?
  • 8. Why SEO?
    • High ranking = Automatic street cred.
  • 9. Why SEO?
    • Journalists need to be hit over the head.
  • 10. Why SEO?
    • Increases your content’s expiration date.
  • 11. Why SEO?
    • Online reputation management
  • 12. Why SEO?
    • Do more for clients and yourself.
  • 13. Where do I start?
    • Control what you can control.
  • 14. Where do I start?
    • Set your goals.
  • 15. Where do I start?
    • Google’s algo has more than 200 variables.
  • 16. Where do I start?
    • Understand your keyword universe.
  • 17. Where do I get keywords?
    • Existing search traffic. Duh.
  • 18. Where do I get keywords?
    • Your competitors.
  • 19. Where do I get keywords?
    • Locality.
  • 20. Where do I get keywords?
    • Keywords tools.
  • 21. Where do I start?
    • Get client’s site in order. Yesterday.
  • 22. Where do I start?
    • Develop a content plan. We want updates.
  • 23. Where do I start?
    • Start going offsite.
  • 24. Ethics: That’s not cool.
    • Don’t lie about your capabilities.
  • 25. Ethics
    • Don’t spam to move the needle.
  • 26. Ethics: That’s not SEO.
    • Checking SEO box on PR Newswire
  • 27. Ethics: That’s not SEO.
    • Slapping SEO “software” on client site.
  • 28. Quick tips.
    • Onsite > Offsite. Everytime. Twice on Sundays.
  • 29. Quick tips.
    • Test your theories. Always.
  • 30. Quick tips.
    • Determine calls to action for all SEO-functions.
  • 31. What You Need To Do
    • Get cracking.
  • 32. What You Need To Do
    • Get thirsty for learning.
  • 33. Uh oh…
    • Now what?
  • 34. Thank You
    • Find me: @djlitten