Cellar Door About Us
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  • 1. ‘be audacious’
  • 2. About Us We are an audacious creative event management group that specialises but not confined to implementing ground breaking music and fashion experiences. ‘be audacious’ Highly experienced in working with a range of artists, creative’s, clientele and venue capacities, which include implementing events in Trafalgar Square as well as respected and award winning establishments such as Tate Gallery, Shoreditch House, Gatecrasher (Sheffield), Cargo, Guanabara, Dingwalls, Rich Mix Cultural Arts Centre and Cordy House, to name but a few. Renowned for delivery focused methods of operation and professionalism. Our aim it to enhance client experiences by bringing a live / visual creative element to brands that we work with. We have a great understanding of the target market that many brands aspire to reach, which has led to commissions in creative forms including art and dance.
  • 3. Client Services Creative & Concept Development ‘be audacious’ Total Event Production Show Production Entertainment Sourcing Location & Venue Sourcing Project Management & Logistics We believe in originality and whether it’s working with brands, local authorities, corporate commissions or managing bespoke private events, we seek to provide solutions by knowing the box in intricate detail, then think audaciously outside it.
  • 4. Recent Commission : London Week of Peace Taking place on Sunday 27th September 2009 in one of London most historic landmarks Trafalgar Square, the London Week of Peace concert was geared towards encouraging the unification of Londoners from all social ‘be audacious’ backgrounds. Cellar Door were commissioned to provide the creative content for the day where we sourced and coordinated the live acts, a fashion show, dance acts, live art show and the first ever skate ramp exhibition to be placed on Trafalgar Square. The great weather we enjoyed however was not down to us. Link to video: http://www.youtube.com/user/CellarDoorFriends#p/a/u/0/cKGbrSAdzjw 10,000 attended in the Square Live Broadcast on Kiss FM
  • 5. Recent Commission: For Boarders By Boarders For Boarders By Boarders (FBBB) is a lifestyle brand connecting sub cultures within extreme sports. ‘be audacious’ ‘be audacious’ Cellar Door utilised our expertise in team formation and youth communication in the FBBB 2009 UK snowdome park jam series. Including a 2 day event at Snowworld in Landgraaf, Holland, 2 chosen riders from each indoor snow session were invited to ride at the finals held at SNO!zone, Milton Keynes. We managed a series of events which incorporated FBBB’s network of board riders, artists, park shapers, designers and musicians where it was the first time any tour of its kind, held events at every single indoor snowdome park in the UK. A number of skate boarding events were also held. Our project and event management skills oversaw a compilation CD of the live artists that had performed on the tour, a gallery exhibition at the Reebok Lounge and the FBBB stand at The Metro Ski and Snowboarding show and the afterparty. Cellar Door continue to work with FBBB in strengthening their brand across the UK and Europe.
  • 6. Recent Commission: LRG 10th anniversary celebration L-R-G is one of the most respected and trusted clothing lines in the United States and Europe, dedicated to producing edgy alternatives, accessible styles and unique colourways for a discerning urban street and skate audience. ‘be audacious’ ‘be audacious’ The brief received from L-R-G was simple: ‘How can we find a cost effective way to position our label through better use of product placement’? Our solution was also simple in thought but extravagant in its execution… The result: Fashion show in the heart of London to 10,000 coinciding with the end of London Fashion Week 2009 Live projection to audience on 27ft screen featuring logos and L-R-G advert Filmed highlights and footage shared with L-R-G European partners via youtube and myspace and we got a free L-R-G T-Shirt!
  • 7. “With experience in pioneering new music scenes, championing the rising stars of fashion, providing a voice to those that do not get heard and opening up new audiences to the established talents through many of the inhouse events we create, we at Cellar Door have put our money where our mouth is!” BEST OF BRITISH IN SUPPORT OF ........... Our Brands GIFTED – Annual fashion showcase. ‘Fashion No Barriers’ ‘be audacious’ RWD in Stereo - A quarterly live UK underground music showcase from the world of the UK’s biggest urban youth publisher RWD magazine. Best of British in support of .......... - Annual charity event held to raise the profile of a nominated charity Moji - Mixes premiere live bands and acts performing electrifying Indie/Rock sets, Electro, Rap, Rave and everything in between. A Musica em Mim - Latin, funk and House music night
  • 8. GIFTED fashion networking showcase GIFTED is a celebration of London’s diversity whilst also unlocking the gifts concealed within today’s youth through the medium of a Fashion networking show. GIFTED seeks to inspire and promote London’s diversity through the ‘be audacious’ ‘be audacious’ medium of fashion, embracing the values of: Excellence – as a organisation / brand Respect and friendship – amongst participants Empowerment – demonstrating that young people can make their dreams come true Our goal is to inspire and involve young people through participation, enhancing their learning, skills and personal development through the concept of networking. GIFTED is a founding member of “No Barriers” a new fashion board launched by the London Development Agency, Central St Martin’s, the Association of Modeling Agencies and other leading fashion bodies.
  • 9. RWD in Stereo Cellar Door’s brief was to create a series of events encapsulating the ethos of RWD magazine which is the UK’s largest urban music and lifestyle magazine. ‘be audacious’ Through RWD in stereo, we facilitated a platform for all those connected to the music and fashion industries to come together and put faces to names and music whilst facilitating artists to support each other and experience the talents and work from differing music genres. Many of the artists featured have gone on to receive wider industry recognition from i-D, Vibe, XXL, The Guardian, Trace, Mix Mag, Vice, Good For Nothing, Def Jam records, 1Xtra, Kiss and Radio 1 and the events themselves have featured on MTV Base and Channel 4. RWD in stereo is the leading live music event showcase of UK underground music.
  • 10. Best of British in Support of ......... Every October / November we assemble the “Best of British” from the soul, dance, hip-hop and underground music talent to perform in the heart of London’s West End, all for a greater cause. Since 2007 we have used our ‘be audacious’ ‘be audacious’ contacts to help raise awareness of the illness Sickle Cell, which affects 15,000 in the UK. Artists we have worked with in promoting this event form a who’s who of pioneering British musical talent including: Mercury Music and double BRIT award winner Ms Dynamite, thought provoking Hip Hop artist Ty, UMA winner Nate James, MOBO nominated Bashy, MTV Favourite The Thirst, Natalie Williams (Ronnie Scotts), spoken word poets Benin City, emerging British singer/songwriter Alex Mills, female vocalist NY, BBC Electric Proms producer DaVinChe, and UK Funky specialist Donaeo amongst others.
  • 11. Moji Indie, Rap and Electro not necessarily in that order but all of it Sweet Like Cellar Door. ‘be audacious’ ‘be audacious’ Moji mixes premiere live bands and acts performing electrifying Indie/Rock sets, Electro, Rap, Rave and everything in between. We think Moji is wicked and it looks like we aren’t alone: London Paper 2008 ‘’Favoured by many that wouldn’t normally listen to Rock, they’re bringing together grime heads, rude boys, Hip Hop lovers and those skinny jean-wearing sorts who’d pick Pete Doherty over their mum.’
  • 12. Who we have worked with
  • 13. Contact www.cellardoorgroup.com www.myspace.com/cellardoorandfriends info@cellardoorgroup.com Farouk Deen (M) +44 (0) 7830 106 595 (E) - farouk@cellardoorgroup.com Contact regarding: RWD in Stereo, MOJI, FBBB, Finance + Sponsorship ‘be audacious’ ‘be audacious’ Mark Sarfo-Kantanka (M) +44 (0) 7740 363 115 (E) - mark@cellardoorgroup.com Contact regarding: BEST OF BRITISH, GIFTED, Finance + Sponsorship Kenny Sykes (M) +44 (0) 7951 030 535 (E) - kenny@cellardoorgroup.com Contact regarding: Flyer + Poster design, Marketing / Branding Robyn Stocker (M) +44 (0) 7538 601 334 (E) - robyn@cellardoorgroup.com Contact regarding: Finance + Sponsorship, Marketing / Branding, A Musica em Mim