closing keynote DISH2009 Rotterdam, The Netherlands 18 September 2009 DR. ROSS PARRY School of Museum Studies University o...
 
‘ Sometime strategy comes up and hits you in the face’ Susan Chun ‘
‘ Sometime strategy comes up and hits you in the face’ Susan Chun ‘ in the new Internet era you can know everyone’   Simon...
‘ Sometime strategy comes up and hits you in the face’ Susan Chun ‘ in the new Internet era you can know everyone’   Simon...
‘ We need to develop a design attitude’ Alex Osterwalder ‘ Sometime strategy comes up and hits you in the face’ Susan Chun...
‘ We need to develop a design attitude’ Alex Osterwalder ‘ Sometime strategy comes up and hits you in the face’ Susan Chun...
“ …  the future coordination of digitisation activity … with the vision of creating a European Cultural Information space....
“…  the eventual recording of all museum collections … within a single integrated system … designing a national informatio...
“…  the eventual recording of all museum collections … within a single integrated system … designing a national informatio...
“…  the eventual recording of all museum collections … within a single integrated system … designing a national informatio...
 
MODERN MUSEUM > > > > > > > > > > > > > > > > >
MODERN MUSEUM WEB > > > > > > > > > > > > > > > > >
MODERN MUSEUM WEB visits to centralised physical sites ... > > > > > > > > > > > > > > > > >
 
 
MODERN MUSEUM WEB visits to centralised physical sites > > > > > > > > > > > > > > > > >
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites ... ≠ > > > > > > > > ...
centralise The on-site visit …
centralise localise The on-site visit … The on-line ‘visit’ …
this is Carrie …
this is Elizabeth …
this is Marshall …
 
 
 
 
 
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites ≠ > > > > > > > > > > ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
 
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
 
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
 
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
on-line off-line
off-site on-site on-line off-line
off-site on-site on-line off-line
off-site on-site on-line off-line ‘ traditional’ gallery visit (‘the museum on-site’)
off-site on-site on-line off-line ‘ traditional’ gallery visit (‘the museum on-site’) other non-digital museum experiences...
off-site on-site on-line off-line websites, feeds, APIs (‘the museum on-line’) ‘ traditional’ gallery visit (‘the museum o...
off-site on-site on-line off-line websites, feeds, APIs (‘the museum on-line’) ‘ traditional’ gallery visit (‘the museum o...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
 
 
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
 
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ...
‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specif...
‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specif...
situated social sensory semantic ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential m...
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > strategic deficit
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > strategic deficit
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > >
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to dev...
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to dev...
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to dev...
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to dev...
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to dev...
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to dev...
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > Assume  that the...
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > Assume  that the...
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > Assume  that the...
situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > Assume  that the...
Dr. Ross Parry Senior Lecturer School of Museum Studies University of Leicester, UK [email_address]
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Ross Parry

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Ross Parry

  1. 1. closing keynote DISH2009 Rotterdam, The Netherlands 18 September 2009 DR. ROSS PARRY School of Museum Studies University of Leicester, UK
  2. 3. ‘ Sometime strategy comes up and hits you in the face’ Susan Chun ‘
  3. 4. ‘ Sometime strategy comes up and hits you in the face’ Susan Chun ‘ in the new Internet era you can know everyone’ Simone Brummelhuis ‘
  4. 5. ‘ Sometime strategy comes up and hits you in the face’ Susan Chun ‘ in the new Internet era you can know everyone’ Simone Brummelhuis ‘ there is no one strategy ... it’s horses for courses’ Andrew Payne ‘
  5. 6. ‘ We need to develop a design attitude’ Alex Osterwalder ‘ Sometime strategy comes up and hits you in the face’ Susan Chun ‘ in the new Internet era you can know everyone’ Simone Brummelhuis ‘ there is no one strategy ... it’s horses for courses’ Andrew Payne ‘
  6. 7. ‘ We need to develop a design attitude’ Alex Osterwalder ‘ Sometime strategy comes up and hits you in the face’ Susan Chun ‘ in the new Internet era you can know everyone’ Simone Brummelhuis ‘ there is no one strategy ... it’s horses for courses’ Andrew Payne ‘ the problem is, we’ve got the model wrong’ Josh Greenberg
  7. 8. “ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.”
  8. 9. “… the eventual recording of all museum collections … within a single integrated system … designing a national information system for art museum resources … as a model for compatible ‘data banks’ covering scientific and historical institutions. ” “ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.”
  9. 10. “… the eventual recording of all museum collections … within a single integrated system … designing a national information system for art museum resources … as a model for compatible ‘data banks’ covering scientific and historical institutions. ” “ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.” David Lammy UK Culture Minister November 2005
  10. 11. “… the eventual recording of all museum collections … within a single integrated system … designing a national information system for art museum resources … as a model for compatible ‘data banks’ covering scientific and historical institutions. ” “ … the future coordination of digitisation activity … with the vision of creating a European Cultural Information space. This will provide rich and diverse cultural resources … to enable digital access by all citizens to the national, regional and local cultural heritage of Europe.” Everett Ellin ICOM Conference August 1968 David Lammy UK Culture Minister November 2005
  11. 13. MODERN MUSEUM > > > > > > > > > > > > > > > > >
  12. 14. MODERN MUSEUM WEB > > > > > > > > > > > > > > > > >
  13. 15. MODERN MUSEUM WEB visits to centralised physical sites ... > > > > > > > > > > > > > > > > >
  14. 18. MODERN MUSEUM WEB visits to centralised physical sites > > > > > > > > > > > > > > > > >
  15. 19. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites ... ≠ > > > > > > > > > > > > > > > > >
  16. 20. centralise The on-site visit …
  17. 21. centralise localise The on-site visit … The on-line ‘visit’ …
  18. 22. this is Carrie …
  19. 23. this is Elizabeth …
  20. 24. this is Marshall …
  21. 30. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites ≠ > > > > > > > > > > > > > > > > >
  22. 31. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ... ≠ > > > > > > > > > > > > > > > > >
  23. 33. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship ≠ > > > > > > > > > > > > > > > > >
  24. 34. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content ≠ ≠ > > > > > > > > > > > > > > > > >
  25. 35. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated ... ≠ ≠ ≠ > > > > > > > > > > > > > > > > >
  26. 37. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated ≠ ≠ ≠ > > > > > > > > > > > > > > > > >
  27. 38. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal ≠ ≠ ≠ > > > > > > > > > > > > > > > > >
  28. 39. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects ... ≠ ≠ ≠ > > > > > > > > > > > > > > > > >
  29. 41. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects ≠ ≠ ≠ > > > > > > > > > > > > > > > > >
  30. 42. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ≠ ≠ ≠ ≠ > > > > > > > > > > > > > > > > >
  31. 43. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ≠ ≠ ≠ ≠ ≠ > > > > > > > > > > > > > > > > >
  32. 44. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ≠ ≠ ≠ ≠ ≠ > > > > > > > > > > > > > > > > >
  33. 45. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ ≠ ≠ ≠ ≠ > > > > > > > > > > > > > > > > >
  34. 46. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum ... ≠ ≠ ≠ ≈ > > > > > > > > > > > > > > > > >
  35. 47. on-line off-line
  36. 48. off-site on-site on-line off-line
  37. 49. off-site on-site on-line off-line
  38. 50. off-site on-site on-line off-line ‘ traditional’ gallery visit (‘the museum on-site’)
  39. 51. off-site on-site on-line off-line ‘ traditional’ gallery visit (‘the museum on-site’) other non-digital museum experiences and interventions (‘outreach’)
  40. 52. off-site on-site on-line off-line websites, feeds, APIs (‘the museum on-line’) ‘ traditional’ gallery visit (‘the museum on-site’) other non-digital museum experiences and interventions (‘outreach’)
  41. 53. off-site on-site on-line off-line websites, feeds, APIs (‘the museum on-line’) ‘ traditional’ gallery visit (‘the museum on-site’) other non-digital museum experiences and interventions (‘outreach’) phones/PDAs, livelabels, resource centres (‘in-gallery media’)
  42. 54. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum ≠ ≠ ≠ ≈ > > > > > > > > > > > > > > > > >
  43. 55. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ... ≠ ≠ ≈ ≈ > > > > > > > > > > > > > > > > >
  44. 58. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ≠ ≠ ≈ ≈ > > > > > > > > > > > > > > > > >
  45. 59. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum ≠ ≈ ≈ ≈ > > > > > > > > > > > > > > > > >
  46. 60. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum ≠ ≈ ≈ ≈ > > > > > > > > > > > > > > > > >
  47. 61. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ... ≈ ≈ ≈ ≈ > > > > > > > > > > > > > > > > >
  48. 63. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ≈ ≈ ≈ ≈ > > > > > > > > > > > > > > > > >
  49. 64. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ≈ ≈ ≈ ≈ ≈ > > > > > > > > > > > > > > > > >
  50. 65. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ ≈ ≈ ≈ ≈ > > > > > > > > > > > > > > > > >
  51. 66. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specific (geo-data) ≈ ≈ ≈ > > > > > > > > > > > > > > > > >
  52. 67. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specific (geo-data) ultra personalised and socialised ... ≈ ≈ > > > > > > > > > > > > > > > > >
  53. 88. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specific (geo-data) ultra personalised and socialised ≈ ≈ > > > > > > > > > > > > > > > > >
  54. 89. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specific (geo-data) ultra personalised and socialised semantic and machine readable ≈ > > > > > > > > > > > > > > > > >
  55. 90. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specific (geo-data) ultra personalised and socialised semantic and machine readable multi-sensory > > > > > > > > > > > > > > > > >
  56. 91. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specific (geo-data) ultra personalised and socialised semantic and machine readable multi-sensory > > > > > > > > > > > > > > > > >
  57. 92. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specific (geo-data) ultra personalised and socialised semantic and machine readable multi-sensory semantic and machine readable > > > > > > > > > > > > > > > > >
  58. 93. MODERN MUSEUM WEB visits to centralised physical sites a distributive network of localised websites curatorial authorship user-generated content collected / aggregated dispersed / centrifugal tangible / material objects informational / digital resources ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specific (geo-data) ultra personalised and socialised semantic and machine readable multi-sensory semantic and machine readable > > > > > > > > > > > > > > > > >
  59. 94. ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specific (geo-data) ultra personalised and socialised semantic and machine readable multi-sensory semantic and machine readable > > > > > > > > > > > > > > > > >
  60. 95. ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum ‘ POST-WEB’ location-specific (geo-data) ultra personalised and socialised semantic and machine readable multi-sensory semantic and machine readable > > > > > > > > > > > > > > > > > strategic deficit
  61. 96. situated social sensory semantic ‘ POST-MUSEUM’ multi-channel museum poly-vocal museum ‘ inside-out’ museum experiential museum > > > > > > > > > > > > > > > > > strategic deficit
  62. 97. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > strategic deficit
  63. 98. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > strategic deficit
  64. 99. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > >
  65. 100. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to develop a design attitude’ Alex Osterwalder ‘‘ the challenge for us is to hear, because we have spent a lot of time thinking of ways o let our visitors speak, it’s harder to find ways to learn to listen’ Susan Chun ‘ in the new Internet era you can know everyone’ Simone Brummelhuis ‘ there is no one strategy ... it’s horses for courses’ Andrew Payne ‘ the problem is, we’ve got the model wrong’ Josh Greenberg
  66. 101. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to develop a design attitude’ Alex Osterwalder ‘ museums should redefine their networking function’ Simone Brummelhuis ‘ in the new Internet era you can know everyone’ Simone Brummelhuis ‘ there is no one strategy ... it’s horses for courses’ Andrew Payne ‘ the problem is, we’ve got the model wrong’ Josh Greenberg
  67. 102. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to develop a design attitude’ Alex Osterwalder ‘ we need to unlearn and reboot’ Alex Osterwalder ‘ in the new Internet era you can know everyone’ Simone Brummelhuis ‘ there is no one strategy ... it’s horses for courses’ Andrew Payne ‘ the problem is, we’ve got the model wrong’ Josh Greenberg
  68. 103. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to develop a design attitude’ Alex Osterwalder ‘ investigate don’t illustrate’’ Andrew Payne ‘ in the new Internet era you can know everyone’ Simone Brummelhuis ‘ there is no one strategy ... it’s horses for courses’ Andrew Payne ‘ the problem is, we’ve got the model wrong’ Josh Greenberg
  69. 104. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to develop a design attitude’ Alex Osterwalder ‘ get out there ... use simple tools ... partner ... and listen to your users’ Josh Greenberg ‘ in the new Internet era you can know everyone’ Simone Brummelhuis ‘ there is no one strategy ... it’s horses for courses’ Andrew Payne ‘ the problem is, we’ve got the model wrong’ Josh Greenberg
  70. 105. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > ‘ We need to develop a design attitude’ Alex Osterwalder ‘ in the new Internet era you can know everyone’ Simone Brummelhuis ‘ there is no one strategy ... it’s horses for courses’ Andrew Payne ‘ the problem is, we’ve got the model wrong’ Josh Greenberg
  71. 106. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > Assume that the concept of ‘heritage’ is plastic   .
  72. 107. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > Assume that the concept of ‘heritage’ is plastic   . Recast a new ethical code of digital heritage practice that responds to this plasticity . 
  73. 108. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > Assume that the concept of ‘heritage’ is plastic   . Recast a new ethical code of digital heritage practice that responds to this plasticity .  Build curriculum and training provision informed by thisnew ethics   .
  74. 109. situated social sensory semantic channel users proposition relationship > > > > > > > > > > > > > > > > > Assume that the concept of ‘heritage’ is plastic   . Recast a new ethical code of digital heritage practice that responds to this plasticity .  Build curriculum and training provision informed by thisnew ethics   . Share and reflect within a connected digital heritage community of practice and research
  75. 110. Dr. Ross Parry Senior Lecturer School of Museum Studies University of Leicester, UK [email_address]
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