Josh Greenberg

Staff Expertise as Digital Strategy Josh Greenberg Director of Digital Strategy & Scholarship (@epistemographer more or less everywhere) Thursday, December 10, 2009

About NYPL Thursday, December 10, 2009

Mission: The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities Thursday, December 10, 2009

Four Research Libraries Thursday, December 10, 2009

Thursday, December 10, 2009

6 Hubs + 81 Neighborhood Libraries Thursday, December 10, 2009

Online Thursday, December 10, 2009

digitalgallery.nypl.org catalog.nypl.org NYPL.org kids.nypl.org exhibits Thursday, December 10, 2009

www.nypl.org Thursday, December 10, 2009

catalog.nypl.org Thursday, December 10, 2009

digitalgallery.nypl.org Thursday, December 10, 2009

A Problem: Thursday, December 10, 2009

Plummeting use of Physical Research Collections Thursday, December 10, 2009

Are people no longer interested? Thursday, December 10, 2009

No Thursday, December 10, 2009

They’re no longer going to come to us ﬁrst Thursday, December 10, 2009

"Digitised and on our website" is not equivalent to "available and useful to users" - M1ke_Ellis (on Twitter yesterday) Thursday, December 10, 2009

Digital discovery currently happens in two ways: Thursday, December 10, 2009

Conversation Thursday, December 10, 2009

Goal: Grow Awareness and Use Thursday, December 10, 2009

Strategy: Talk about ourselves. Thursday, December 10, 2009

Strategy: Talk about ourselves. A lot. Thursday, December 10, 2009

Writing: 2 birds, one stone Thursday, December 10, 2009

“Writing for Google” Thursday, December 10, 2009

“Writing for Google” + “Writing for referral” Thursday, December 10, 2009

“Writing for Google” + “Writing for retweeting” Thursday, December 10, 2009

Blogs Thursday, December 10, 2009

44 Thursday, December 10, 2009

referrals to www.nypl.org Thursday, December 10, 2009

referrals to digitalgallery.nypl.org Thursday, December 10, 2009

A little math: • if one post = ~30 average inbound visitors • and NYPL has 2600 staff • assume a post every two weeks by 1/2 of the staff • That’s 650 posts per week... • ...which means ~20k inbound visitors per week; 1m per year Thursday, December 10, 2009

New nypl.org Thursday, December 10, 2009

Want to see it ﬁrst? Follow @nypl Thursday, December 10, 2009

Partnerships Thursday, December 10, 2009

Easy part: tools Thursday, December 10, 2009

Hard part: Policies & training Thursday, December 10, 2009

Necessary background: understanding users Thursday, December 10, 2009

User data for building Thursday, December 10, 2009

User data for engagement Thursday, December 10, 2009

Key takeaways: Thursday, December 10, 2009

Get out there Thursday, December 10, 2009

Simple tools, used creatively Thursday, December 10, 2009

Exploit Partner with other institutions Thursday, December 10, 2009

Pay attention to your users Thursday, December 10, 2009

A last thought... Thursday, December 10, 2009

Mission: The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities Thursday, December 10, 2009

http://www.digitalearchivaris.nl	141
http://www.epistemographer.com	13
http://digitalearchivaris.blogspot.com	10
http://www.slideshare.net	2
http://translate.googleusercontent.com	1
http://www.google.nl	1

Josh Greenberg

by DISH09 on Dec 11, 2009

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