Josh Greenberg

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Josh Greenberg

  1. 1. Staff Expertise as Digital Strategy Josh Greenberg Director of Digital Strategy & Scholarship (@epistemographer more or less everywhere) Thursday, December 10, 2009
  2. 2. About NYPL Thursday, December 10, 2009
  3. 3. Mission: The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities Thursday, December 10, 2009
  4. 4. Four Research Libraries Thursday, December 10, 2009
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  9. 9. 6 Hubs + 81 Neighborhood Libraries Thursday, December 10, 2009
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  12. 12. Online Thursday, December 10, 2009
  13. 13. digitalgallery.nypl.org catalog.nypl.org NYPL.org kids.nypl.org exhibits Thursday, December 10, 2009
  14. 14. www.nypl.org Thursday, December 10, 2009
  15. 15. catalog.nypl.org Thursday, December 10, 2009
  16. 16. digitalgallery.nypl.org Thursday, December 10, 2009
  17. 17. A Problem: Thursday, December 10, 2009
  18. 18. Plummeting use of Physical Research Collections Thursday, December 10, 2009
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  21. 21. Are people no longer interested? Thursday, December 10, 2009
  22. 22. No Thursday, December 10, 2009
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  24. 24. They’re no longer going to come to us first Thursday, December 10, 2009
  25. 25. "Digitised and on our website" is not equivalent to "available and useful to users" - M1ke_Ellis (on Twitter yesterday) Thursday, December 10, 2009
  26. 26. Digital discovery currently happens in two ways: Thursday, December 10, 2009
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  28. 28. Conversation Thursday, December 10, 2009
  29. 29. Goal: Grow Awareness and Use Thursday, December 10, 2009
  30. 30. Strategy: Talk about ourselves. Thursday, December 10, 2009
  31. 31. Strategy: Talk about ourselves. A lot. Thursday, December 10, 2009
  32. 32. Writing: 2 birds, one stone Thursday, December 10, 2009
  33. 33. “Writing for Google” Thursday, December 10, 2009
  34. 34. “Writing for Google” + “Writing for referral” Thursday, December 10, 2009
  35. 35. “Writing for Google” + “Writing for retweeting” Thursday, December 10, 2009
  36. 36. Blogs Thursday, December 10, 2009
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  45. 45. referrals to www.nypl.org Thursday, December 10, 2009
  46. 46. referrals to www.nypl.org Thursday, December 10, 2009
  47. 47. referrals to digitalgallery.nypl.org Thursday, December 10, 2009
  48. 48. A little math: • if one post = ~30 average inbound visitors • and NYPL has 2600 staff • assume a post every two weeks by 1/2 of the staff • That’s 650 posts per week... • ...which means ~20k inbound visitors per week; 1m per year Thursday, December 10, 2009
  49. 49. New nypl.org Thursday, December 10, 2009
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  51. 51. Want to see it first? Follow @nypl Thursday, December 10, 2009
  52. 52. Partnerships Thursday, December 10, 2009
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  69. 69. Easy part: tools Thursday, December 10, 2009
  70. 70. Hard part: Policies & training Thursday, December 10, 2009
  71. 71. Necessary background: understanding users Thursday, December 10, 2009
  72. 72. User data for building Thursday, December 10, 2009
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  77. 77. User data for engagement Thursday, December 10, 2009
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  81. 81. Key takeaways: Thursday, December 10, 2009
  82. 82. Get out there Thursday, December 10, 2009
  83. 83. Simple tools, used creatively Thursday, December 10, 2009
  84. 84. Exploit Partner with other institutions Thursday, December 10, 2009
  85. 85. Pay attention to your users Thursday, December 10, 2009
  86. 86. A last thought... Thursday, December 10, 2009
  87. 87. Mission: The New York Public Library inspires lifelong learning, advances knowledge, and strengthens communities Thursday, December 10, 2009

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