Day 2, workshop 6, Johan Oomen

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  • http://www.pzc.nl/algemeen/cultuur/3854735/Zeeuws-Museum-zet-in-op-jongeren.ece
  • http://www.pzc.nl/algemeen/cultuur/3854735/Zeeuws-Museum-zet-in-op-jongeren.ece
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  • Day 2, workshop 6, Johan Oomen

    1. 1. Johan Oomen Netherlands Institute for Sound and Vision [email_address] Leveraging community enthusiasm! – two examples
    2. 2. Many kinds of community involvement ‘ On demand’ digital archive ‘ Social tagging/rating’ ‘ Collaborative storytelling’ Enriching the ‘Online’ museum experience Enriching the ‘Offline’ museum visit Distributed research Online marketplace Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009
    3. 3. Flickr Commons Reliwiki Museumn8 Rijksmuseum widget Haagse zoekplaatjes Waisda Ikweetwatditis.nl ANP Historisch Archief Brooklyn museum Facebook LIFE/ Google Haaleenstukje museuminhuis.nl WikilovesArt ArtBabble Linkedin – Erfgoed 2.0 My Brighton and Hove Geheugen van oost WebBiographies MyHeritage Musemo Glasmuseum Tate Modern Narb.me Beeldbank RHC Limburg ED*IT Tank U Archief 2.0.ning.com British Archives Wiki Verhalenarchief Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009 Open Images Organisational centered Community centered ‘ Non-professional’ ‘ Professional’
    4. 4. Flickr Commons Reliwiki Museumn8 Rijksmuseum widget Haagse zoekplaatjes Ikweetwatditis.nl ANP Historisch Archief Brooklyn museum Facebook LIFE/ Google Haaleenstukje museuminhuis.nl WikilovesArt Linkedin – Erfgoed 2.0 My Brighton and Hove Geheugen van oost WebBiographies MyHeritage Musemo Glasmuseum Tate Modern Narb.me Beeldbank RHC Limburg ED*IT Tank U Archief 2.0.ning.com British Archives Wiki Verhalenarchief Profeesional Amateur Professional Enthusiast Fans Passerngers by Show on own site Syndication Supplier/customer using external plaform Coordniation with platform No institutional link Colaboration within the heritage domain Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009 ArtBabble ‘ Professional’ Community centered ‘ amateur / lay person’ Waisda Open Images Organisational centered
    5. 5. 5 rules for museum content <ul><li>1. Discoverable – it is where I am and where I look for it . </li></ul><ul><li>2. Meaningful – I can understand it. </li></ul><ul><li>3. Responsive – to my interests, moods, location. </li></ul><ul><li>4. Useable/Shareable – I can pass it on and share. </li></ul><ul><li>5. Available in all three locations – online, onsite and offsite . </li></ul>Source: Seb Chan, Head of Digital, Social & Emerging Technologies at the Powehouse Museum in Syndey http://www.powerhousemuseum.com/dmsblog/index.php/2009/10/29/five-rules-for-museum-content-via-amsterdam/
    6. 6. 1. Open Images <ul><li>Open media platform for online access to audiovisual archive material, available for free (creative) reuse. </li></ul><ul><li>Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions). </li></ul>
    7. 7. Objectives <ul><li>Public outreach by embracing new technologies and ‘participatory culture’ </li></ul><ul><li>Contextualization by interlinking with other platforms </li></ul><ul><li>Exploring new services and business models </li></ul>
    8. 8. Open-open-open <ul><li>Open source media platform (MMBase) </li></ul><ul><li>Use of and open video codec (Ogg Theora) </li></ul><ul><li>Use of the HTML5 <video> tag </li></ul><ul><li>Use of an open API (OAI-PMH, Atom feeds) </li></ul>
    9. 9. Allowing (creative) reuse <ul><li>CC-BY-SA as preferred license </li></ul><ul><li>3,000 items from our ‘own’ collection </li></ul><ul><li>‘ Internet quality’ </li></ul>8
    10. 25. <ul><li>New technlogies </li></ul>21/09/09 2. Video Labeling Game
    11. 26. <ul><li>Time-related metadata (inter-video search) </li></ul><ul><li>Social tagging ( bridging the semantic gap ) </li></ul><ul><ul><li>STEVE.museum presentation DISH day 1 </li></ul></ul><ul><ul><li>160k people are volunteering in CH in the Netherlands </li></ul></ul><ul><li>Interaction between the archive /broadcaster and the public </li></ul>Added value
    12. 27. <ul><li>Netherlands Institute for Sound and Vision (project management, content, research) </li></ul><ul><li>KRO (concept, content, PR) </li></ul><ul><li>VU (research within PrestoPRIME) </li></ul><ul><li>Q42 (developer) </li></ul>Project partners
    13. 28. <ul><li>The goal of the game is consensus between players (which also works as filter) </li></ul><ul><li>Fun and competition as motivation </li></ul><ul><li>Almost 600 hours of material / 2.400+ items </li></ul>Set-up
    14. 29. How does it work? Players can choose from four ‘channels’ that contain different programmes
    15. 30. How does it work? In the game channel players enter tags that decribe what they see and hear
    16. 31. How does it work? <ul><li>Scoring: </li></ul><ul><li>Basic rule – players score points when their tag exactly matches the tag entered by another player within 10 seconds </li></ul><ul><li>Multiple other scoring mechanisms to create various tag incentives </li></ul>
    17. 32. Experiences <ul><li>Since the launch in May 2009: </li></ul><ul><li>47.287 pageviews </li></ul><ul><li>12.941 visits ( 3+ min online) </li></ul><ul><li>568 registered players (but thousands of anonymous players!) </li></ul><ul><li>605 tagged items / 160k tags </li></ul><ul><li>Many matches between the thesaurus of Sound and Vision and Dutch WordNet </li></ul>
    18. 33. Generating a constant flow of traffic is a challenge ! But recently: great boost through Farmer seeks a Wife website
    19. 34. Retrieval interface
    20. 35. Community involvement… some preconditions <ul><li>Culture of openness </li></ul><ul><li>Willingness to share </li></ul><ul><li>Engaged </li></ul><ul><ul><li>Invest in grassroots marketing (existing communities) </li></ul></ul><ul><li>Flexible </li></ul><ul><ul><li>Query logs </li></ul></ul><ul><li>Realism (10% of the audience is active) </li></ul>Based on: Handboek Communities, Erwin Blom – 2009 & De Digitale Kunstkammer, Harry van Vliet - 2009
    21. 36. Conclusions (…you probably know some of this already ;-) <ul><li>See how the rules of museum content apply to your data </li></ul><ul><li>Study the dynamics of communities you would like to target </li></ul><ul><li>Experiment and involve users (+ other stakeholders) from early in the process </li></ul>
    22. 37. Contact details <ul><li>[email_address] </li></ul><ul><li>Twitter: johanoomen </li></ul><ul><li>& check Slideshare for the slides </li></ul>

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