Day 2, workshop 6, Johan OomenPresentation Transcript
Johan Oomen Netherlands Institute for Sound and Vision [email_address] Leveraging community enthusiasm! – two examples
Many kinds of community involvement ‘ On demand’ digital archive ‘ Social tagging/rating’ ‘ Collaborative storytelling’ Enriching the ‘Online’ museum experience Enriching the ‘Offline’ museum visit Distributed research Online marketplace Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009
Flickr Commons Reliwiki Museumn8 Rijksmuseum widget Haagse zoekplaatjes Waisda Ikweetwatditis.nl ANP Historisch Archief Brooklyn museum Facebook LIFE/ Google Haaleenstukje museuminhuis.nl WikilovesArt ArtBabble Linkedin – Erfgoed 2.0 My Brighton and Hove Geheugen van oost WebBiographies MyHeritage Musemo Glasmuseum Tate Modern Narb.me Beeldbank RHC Limburg ED*IT Tank U Archief 2.0.ning.com British Archives Wiki Verhalenarchief Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009 Open Images Organisational centered Community centered ‘ Non-professional’ ‘ Professional’
Flickr Commons Reliwiki Museumn8 Rijksmuseum widget Haagse zoekplaatjes Ikweetwatditis.nl ANP Historisch Archief Brooklyn museum Facebook LIFE/ Google Haaleenstukje museuminhuis.nl WikilovesArt Linkedin – Erfgoed 2.0 My Brighton and Hove Geheugen van oost WebBiographies MyHeritage Musemo Glasmuseum Tate Modern Narb.me Beeldbank RHC Limburg ED*IT Tank U Archief 2.0.ning.com British Archives Wiki Verhalenarchief Profeesional Amateur Professional Enthusiast Fans Passerngers by Show on own site Syndication Supplier/customer using external plaform Coordniation with platform No institutional link Colaboration within the heritage domain Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009 ArtBabble ‘ Professional’ Community centered ‘ amateur / lay person’ Waisda Open Images Organisational centered
5 rules for museum content
1. Discoverable – it is where I am and where I look for it .
2. Meaningful – I can understand it.
3. Responsive – to my interests, moods, location.
4. Useable/Shareable – I can pass it on and share.
5. Available in all three locations – online, onsite and offsite .
Source: Seb Chan, Head of Digital, Social & Emerging Technologies at the Powehouse Museum in Syndey http://www.powerhousemuseum.com/dmsblog/index.php/2009/10/29/five-rules-for-museum-content-via-amsterdam/
1. Open Images
Open media platform for online access to audiovisual archive material, available for free (creative) reuse.
Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions).
Public outreach by embracing new technologies and ‘participatory culture’
Contextualization by interlinking with other platforms
Exploring new services and business models
Open source media platform (MMBase)
Use of and open video codec (Ogg Theora)
Use of the HTML5 <video> tag
Use of an open API (OAI-PMH, Atom feeds)
Allowing (creative) reuse
CC-BY-SA as preferred license
3,000 items from our ‘own’ collection
‘ Internet quality’
21/09/09 2. Video Labeling Game
Time-related metadata (inter-video search)
Social tagging ( bridging the semantic gap )
STEVE.museum presentation DISH day 1
160k people are volunteering in CH in the Netherlands
Interaction between the archive /broadcaster and the public
Netherlands Institute for Sound and Vision (project management, content, research)
KRO (concept, content, PR)
VU (research within PrestoPRIME)
The goal of the game is consensus between players (which also works as filter)
Fun and competition as motivation
Almost 600 hours of material / 2.400+ items
How does it work? Players can choose from four ‘channels’ that contain different programmes
How does it work? In the game channel players enter tags that decribe what they see and hear
How does it work?
Basic rule – players score points when their tag exactly matches the tag entered by another player within 10 seconds
Multiple other scoring mechanisms to create various tag incentives
Since the launch in May 2009:
12.941 visits ( 3+ min online)
568 registered players (but thousands of anonymous players!)
605 tagged items / 160k tags
Many matches between the thesaurus of Sound and Vision and Dutch WordNet
Generating a constant flow of traffic is a challenge ! But recently: great boost through Farmer seeks a Wife website
Community involvement… some preconditions
Culture of openness
Willingness to share
Invest in grassroots marketing (existing communities)
Realism (10% of the audience is active)
Based on: Handboek Communities, Erwin Blom – 2009 & De Digitale Kunstkammer, Harry van Vliet - 2009
Conclusions (…you probably know some of this already ;-)
See how the rules of museum content apply to your data
Study the dynamics of communities you would like to target
Experiment and involve users (+ other stakeholders) from early in the process