Day 2, workshop 6, Johan Oomen
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Day 2, workshop 6, Johan Oomen

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  • http://www.pzc.nl/algemeen/cultuur/3854735/Zeeuws-Museum-zet-in-op-jongeren.ece
  • http://www.pzc.nl/algemeen/cultuur/3854735/Zeeuws-Museum-zet-in-op-jongeren.ece
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Day 2, workshop 6, Johan Oomen Day 2, workshop 6, Johan Oomen Presentation Transcript

  • Johan Oomen Netherlands Institute for Sound and Vision [email_address] Leveraging community enthusiasm! – two examples
  • Many kinds of community involvement ‘ On demand’ digital archive ‘ Social tagging/rating’ ‘ Collaborative storytelling’ Enriching the ‘Online’ museum experience Enriching the ‘Offline’ museum visit Distributed research Online marketplace Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009
  • Flickr Commons Reliwiki Museumn8 Rijksmuseum widget Haagse zoekplaatjes Waisda Ikweetwatditis.nl ANP Historisch Archief Brooklyn museum Facebook LIFE/ Google Haaleenstukje museuminhuis.nl WikilovesArt ArtBabble Linkedin – Erfgoed 2.0 My Brighton and Hove Geheugen van oost WebBiographies MyHeritage Musemo Glasmuseum Tate Modern Narb.me Beeldbank RHC Limburg ED*IT Tank U Archief 2.0.ning.com British Archives Wiki Verhalenarchief Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009 Open Images Organisational centered Community centered ‘ Non-professional’ ‘ Professional’
  • Flickr Commons Reliwiki Museumn8 Rijksmuseum widget Haagse zoekplaatjes Ikweetwatditis.nl ANP Historisch Archief Brooklyn museum Facebook LIFE/ Google Haaleenstukje museuminhuis.nl WikilovesArt Linkedin – Erfgoed 2.0 My Brighton and Hove Geheugen van oost WebBiographies MyHeritage Musemo Glasmuseum Tate Modern Narb.me Beeldbank RHC Limburg ED*IT Tank U Archief 2.0.ning.com British Archives Wiki Verhalenarchief Profeesional Amateur Professional Enthusiast Fans Passerngers by Show on own site Syndication Supplier/customer using external plaform Coordniation with platform No institutional link Colaboration within the heritage domain Source: TNO - Sander Limonard, Martijn Staal, Monika Lechner - 2009 ArtBabble ‘ Professional’ Community centered ‘ amateur / lay person’ Waisda Open Images Organisational centered
  • 5 rules for museum content
    • 1. Discoverable – it is where I am and where I look for it .
    • 2. Meaningful – I can understand it.
    • 3. Responsive – to my interests, moods, location.
    • 4. Useable/Shareable – I can pass it on and share.
    • 5. Available in all three locations – online, onsite and offsite .
    Source: Seb Chan, Head of Digital, Social & Emerging Technologies at the Powehouse Museum in Syndey http://www.powerhousemuseum.com/dmsblog/index.php/2009/10/29/five-rules-for-museum-content-via-amsterdam/
  • 1. Open Images
    • Open media platform for online access to audiovisual archive material, available for free (creative) reuse.
    • Built by Sound and Vision & Knowledgeland but designed for participation by others (other institutions).
  • Objectives
    • Public outreach by embracing new technologies and ‘participatory culture’
    • Contextualization by interlinking with other platforms
    • Exploring new services and business models
  • Open-open-open
    • Open source media platform (MMBase)
    • Use of and open video codec (Ogg Theora)
    • Use of the HTML5 <video> tag
    • Use of an open API (OAI-PMH, Atom feeds)
  • Allowing (creative) reuse
    • CC-BY-SA as preferred license
    • 3,000 items from our ‘own’ collection
    • ‘ Internet quality’
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    • New technlogies
    21/09/09 2. Video Labeling Game
    • Time-related metadata (inter-video search)
    • Social tagging ( bridging the semantic gap )
      • STEVE.museum presentation DISH day 1
      • 160k people are volunteering in CH in the Netherlands
    • Interaction between the archive /broadcaster and the public
    Added value
    • Netherlands Institute for Sound and Vision (project management, content, research)
    • KRO (concept, content, PR)
    • VU (research within PrestoPRIME)
    • Q42 (developer)
    Project partners
    • The goal of the game is consensus between players (which also works as filter)
    • Fun and competition as motivation
    • Almost 600 hours of material / 2.400+ items
    Set-up
  • How does it work? Players can choose from four ‘channels’ that contain different programmes
  • How does it work? In the game channel players enter tags that decribe what they see and hear
  • How does it work?
    • Scoring:
    • Basic rule – players score points when their tag exactly matches the tag entered by another player within 10 seconds
    • Multiple other scoring mechanisms to create various tag incentives
  • Experiences
    • Since the launch in May 2009:
    • 47.287 pageviews
    • 12.941 visits ( 3+ min online)
    • 568 registered players (but thousands of anonymous players!)
    • 605 tagged items / 160k tags
    • Many matches between the thesaurus of Sound and Vision and Dutch WordNet
  • Generating a constant flow of traffic is a challenge ! But recently: great boost through Farmer seeks a Wife website
  • Retrieval interface
  • Community involvement… some preconditions
    • Culture of openness
    • Willingness to share
    • Engaged
      • Invest in grassroots marketing (existing communities)
    • Flexible
      • Query logs
    • Realism (10% of the audience is active)
    Based on: Handboek Communities, Erwin Blom – 2009 & De Digitale Kunstkammer, Harry van Vliet - 2009
  • Conclusions (…you probably know some of this already ;-)
    • See how the rules of museum content apply to your data
    • Study the dynamics of communities you would like to target
    • Experiment and involve users (+ other stakeholders) from early in the process
  • Contact details
    • [email_address]
    • Twitter: johanoomen
    • & check Slideshare for the slides