Day 2, papers 7 Jolien Schroyen

Universiteit Hasselt ‐ Expertise Centrum voor Digitale Media Provinciaal Gallo‐Romeins Museum – Provincie Limburg

iDiscover Mobile ICT to Enhance the Visitor Experience Hasselt University ‐ Expertise Centre for Digital Media Universiteit Hasselt ‐ Expertise Centrum voor Digitale Media Gallo‐Roman Museum – Province of Limburg Provinciaal Gallo‐Romeins Museum – Provincie Limburg

Mobile ICT to enhance the visitor experience

Context is key

Conceptual framework: 4 dimensions

Software framework: 3 core services

Case: how to enrich a museum visit for youngsters? With regard to cultural experiences : “Traditional museum visits rank among the top five of ultimate horror for kids” (Geert Sels, De Standaard, Febuary 27, 2007)

User Centered Design Target group survey of children aged 12 – 14 years old – Strong need for do (hands‐on) activities – Strongly experience‐driven learning style – Museum as amusement park – Interests: multimedia, games – Like to ‘explore’ – Group together / competition

User Centered Design ‐ Target group survey ‐ Brainstorm session ‐ User evaluations ‐ Multidisciplinary team  Providing a playful, interactive and social learning experience

ARCHIE museum game: goals ‐ Aim for game concepts that act as good learning environments

ARCHIE museum game: goals ‐ Enhance the commitment of the players : identification via personalized avatars

ARCHIE museum game: goals ‐ Design for social interaction

ARCHIE museum game: goals ‐ Value the graphical design : tailor design to target group and museum story (content)

Evaluation and results ‐ Extensive user tests, in various phases of the design process ‐ Observations/video recordings and logging of user interactions, followed by questionnaires ‐ Evaluation of : ‐ Usability and playability ‐ Training of social skills (social interaction) ‐ Training of cognitive skills (interaction with museum environment, interpretation and observation, …) ‐ Learning key messages

Evaluation and results ‐ PDA does stimulate social interaction and exploration of the museum environment ‐ PDA is able to support the learning experience ‐ Differences between school groups ‐ In search for a stimulating challenge for every target group

Evaluation and results ‐ Youngsters very enthusiastic about medium PDA ‐ over 90 % like the games (a lot) ‐ 85‐90% say a PDA as a guide throughout the museum makes a museum visit a lot more fun  Handheld museum games as a way to increase attractiveness of museum visits for youngsters

iDiscover: expertise centre ‐ Share know‐how and experience acquired through ARCHIE and other projects ‐ Meet the need for independent advice ‐ Information regarding diverse, (inter)national examples of mobile ICT applications ‐ Dealing with questions about design and development of mobile applications in other museums, and refer to other parties if necessary

iDiscover: demo- and testlab

contact ‐ Hasselt University ‐ EDM : Jolien Schroyen jolien.schroyen@uhasselt.be Kris Gabriëls kris.gabriels@uhasselt.be

Day 2, papers 7 Jolien Schroyen

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Day 2, papers 7 Jolien Schroyen Presentation Transcript