Overheard at the Museum 2.0 <ul><li>Susan Chun </li></ul><ul><li>Founder, Steve: The Museum Social Tagging Project </li></ul><ul><li>DISH Conference, Rotterdam </li></ul><ul><li>December 8, 2009 </li></ul>
Research into automated Term Processing: Term normalization Blacklist/whitelist Simple stemming Complex stemming Vocabulary matching Thesaurus application Clustering/faceting Weighting Disambiguation Possible language identification Unique term identification/rare term identification Sentiment analysis Multi-word tag processing
2008 Research Results <ul><li>Some highlights </li></ul><ul><li>(full results are available at www.steve.museum ) </li></ul>
11 Participating Museums 1,782 Works of Art in the Research 36,981 Tags collected 2,017 Users
<ul><li>Museum professionals found most tags “useful.” </li></ul>88% of tags were reviewed as “useful.” “ If you searched using this term, would you be surprised to find this work?”
<ul><li>Tags are different than museum documentation </li></ul>86% of all tags are not found in label copy (i.e. 86% of all tags are new access points) 62% of distinct tags not in AAT 85% of distinct tags not in ULAN
<ul><li>Tags are almost always “useful” when assigned two or more times. </li></ul>This kind of finding helps us define algorithms for processing terms.
<ul><li>Institutional affiliation matters: </li></ul>Users tag to help a museum or other organization with which they feel a bond Users specifically invited to tag by the Metropolitan Museum of Art were 4 times as productive as members of the public Public tagger: 22 tags/user Metropolitan Museum tagger: 84 tags/user
Overheard <ul><li>Some observations not in the research about what visitors say when they tag, and some thoughts about how we might hear them better </li></ul>
<ul><li>They have complex ideas to express. </li></ul>20% of all tags contributed were multi-word terms. Raghubir Singh Bazaar Through Glass Door, Bombay Tags: modern India, old meets new, red shopping bag, defining moment
<ul><li>They have their own stories to tell or expert knowledge to share. </li></ul>“ My wife and I lived in Baltimore from 1959 to 1964. One of her best friends' father passed away, and she gave my wife this work from his estate. We have proudly owned and displayed it in our home for the past 45 years.” “ This watercolor has been made in 1910 for the french newspaper " l'Illustration ". Dulac illustrated each christmas number of the Illustration between 1909 and 1913. I'm a french student (doctorat in History of Art) and wrote a monograph of Edmund Dulac when I was in Master degree.”
<ul><li>They are not malicious. </li></ul>Only 14 of all tags matched the steve “blacklist” of profane terms. Rembrandt, The Nightwatch
#1. “Our visitors want to produce as much as consume, to speak as much as to listen.” -Matt Adams, Blast Theory, 12/7/09 When they talk, we have the tools to hear them. #2. You cannot predict when something you do will result in a transformative policy or practice. Be vigilant, stay alert!
Hartelijk dank voor Uw aandacht! Share your ideas, questions, and plans for collaboration: <ul><li>Susan Chun </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: schun </li></ul><ul><li>Steve </li></ul><ul><li>http://www.steve.museum </li></ul><ul><li>Twitter: steve_museum </li></ul>
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