DIR Incorporated Actionable SEO Planner
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DIR Incorporated Actionable SEO Planner

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We cover ACTIONABLE, week-by-week strategies to get the ball rolling, and finish with a monthly schedule to keep you moving in the right direction. I mean, who doesn’t love 2 HANDY CALENDARS that ...

We cover ACTIONABLE, week-by-week strategies to get the ball rolling, and finish with a monthly schedule to keep you moving in the right direction. I mean, who doesn’t love 2 HANDY CALENDARS that you can post to keep yourself on the right track going forward?

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DIR Incorporated Actionable SEO Planner Presentation Transcript

  • 1. Is SEO Really For Me?Search Engine Optimization (SEO) helpwebsites rank higher. SEO can presentmany challenges for todays marketersand business owners, especially whenthey have to do it alone.This whitepaper has been created toprovide you with tricks, tips, and ahandy SEO schedule designed to helpyou make sure you’re takingappropriate action and doing enoughregularly to help your website remainrelevant on search engines like Google,Bing, Ask, and Yahoo!NOTE*This whitepaper assumes you haveaccess to the backend of your websitevia a content management system. Ifyou are not sure if you have one callDIR Incorporated at (574) 400-8400ext. 3 for a FREE website review.
  • 2. Things To Know About SEO• According to SEOmoz, • AJ Khon, a top-rated “Google makes 500 blogger of Blind 5 Year tweaks per year”. Old says, “SEO is a• It’s not about who has a multidisciplinary activity better business, it is that seeks to generate about how your business productive organic traffic can adapt best to from search engines via changes. technically sound and• Don’t link to something connected sites by for the sake of having a matching query intent link seek quality. with relevance and value.
  • 3. Things To Watch For When In SEOON PAGE ACTION ITEMS OFF PAGE ACTION ITEMS• Use targeted keywords, • Bounce Rate indicates but only if the sentence relevance to spiders. make sense. • Meta data can be• Script Code should not manipulated, but, is still be in the body of your important. website. • Keep your website XML• Add tags to make it easy Sitemap Updated. for bots to find things. • Submit site to search• Provide fresh content. engines every 30 days.
  • 4. A Fool-Proof Process That Will WorkSee the Weekly Planner on the next page• Build an SEO Strategy - Make a list of at least 15 keywords specific to your industry. - Mix jargon and more generic terms.• Assess Your Search Engine Results Page (SERP) - Check Alexa.com - Create a Google Analytics account. - Ask DIR Incorporated how to do all this easier.• Audit your current website content - Treat pages and post uniquely. - Link posts to pages - Add quality backlinks• Leave value-added comments - Build rapport with other sites - Provide appropriate links when allowed This whitepaper assumes you have known what some of this means, if it looks like Greek, you should not be doing it on your own. DIR Incorporated will gladly train you, or do it for you… why wait … call (574) 400-8400 ext. 3
  • 5. PHRASE 1: Your Fi r st M onth o f S E Monday Tuesday Wednesday Thursday FridayKeyword Keyword New Content Review pages for New ContentPlanning/ SERP Research for Post - AM tags, keywords Postranking planned termsPage/post audit Review posts for New Content Good job so far. New Content tags, keywords, Post - PM Take a break. Post updatesLink Building Resubmit XML New Content Comment on New Content sitemap Post - AM other LinkedIn / Post FacebookTraffic Numbers Comment on New Content Comment on New Content other forums Post - PM other Video site Post Check SERP progress
  • 6. Measure & Improve Your SE• Review your first month of effort.• Create one keywords• Conduct a competitive analysis.• Re-submit your website.• Begin your Monthly Plan.• Build a strategic content strategy.• Build a social media strategy.See the Monthly Planner on the next page
  • 7. PHRASE 2: Your M onthl y S E Schedul e Monday Tuesday Wednesday Thursday FridayKeyword/SERP Comment on New Content Comment on New ContentAudit other blogs Post - AM others Facebook/ PostTraffic Numbers TwitterTraffic Numbers Comment on New Content Comment on New Content other forums Post - PM other Bookmark Post site / PinterestTraffic Numbers Comment on New Content Comment on Resubmit XML other blogs Post - AM other LinkedIn / sitemap Google +Traffic Numbers Comment on New Content Comment on New Content other forums Post - PM other Video site Post Check SERP progress
  • 8. CONCLUSION:SEO: The Ultimate Decision Bait for Website Traffic and Leads has been provided toyou as a complimentary gift by its creator DIR Incorporated, a strategic inbound digitalmarketing company focused on results to help B2B companies increase their onlineopportunities by generating traffic, leads, and conversions.This whitepaper is highly usefully SEO planner for larger organizations who have thein-house manpower to manage their own internet marketing, and smaller businesswith to small of a marketing budget to outsource it.If you are in the construction, healthcare, automotive, food processing, and/or OEMmanufacturing industry we highly suggest you give DIR Incorporated a call.In fact, if you mention this whitepaper you’ll receive a FREE website, social media,and search engine results page (SERP) review.