• Save
Day 5   Notre Dame Social Media Training June 2 - 7 2013
Upcoming SlideShare
Loading in...5
×
 

Day 5 Notre Dame Social Media Training June 2 - 7 2013

on

  • 265 views

Integration of Social Media Activities with Volunteers for Donor Loyalty. Presented by Rob Rohena, CEO of DIR Incorporated for Nonprofit Executive Education Certificate Program at the Mendoza College ...

Integration of Social Media Activities with Volunteers for Donor Loyalty. Presented by Rob Rohena, CEO of DIR Incorporated for Nonprofit Executive Education Certificate Program at the Mendoza College of Business of the University of Notre Dame #NDbizsocial

Statistics

Views

Total Views
265
Views on SlideShare
173
Embed Views
92

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 92

http://dirinc.us 92

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Day 5   Notre Dame Social Media Training June 2 - 7 2013 Day 5 Notre Dame Social Media Training June 2 - 7 2013 Presentation Transcript

  • Recruit for Social Media• Establish a Social Media PolicyProvide guidelines for who can post, what can and cannot be posted, and the roles of our social mediateam.• Form an action teamCreate a task force for commenting, sharing, posting,and linking for a specific purpose.• Appoint an in-house leaderFind someone to delegate via email what to post, and tocoordinate Social Media for events, and awarenesscampaigns.
  • Volunteer Social Media Roles• Create Content• Serve as platform voice• Switch roles every 6 months
  • 3 Things To Ask Before Posting• Is content in alignment with strategy• Where will content source fix best• How can volunteers help? View slide
  • Automating Social Media• People – Who are you trying to engage?• Objective – What are you trying to achieve?• Strategy – How will it look feel when done?• Technology – What are the tools you plan to use? View slide
  • Automating Social Media
  • Automating Social Media
  • Automating Social Media
  • Automating Social Media
  • Automating Social Media
  • Automating Social Media
  • Automating Social Media
  • Automating Social Media
  • Automating Social Media
  • Automating Social Media
  • Mobile & Social Media
  • What is a QR Code?Quick Response Codes are two-dimensionalbarcodes popular for their fast readability andi n f o r m a t i o n s t o r a g e c a p a c i t y .
  • Role of Mobile In Social Media
  • Role of Mobile In Social Media
  • Role of Mobile In Social Media
  • Role of Mobile In Social Media
  • Role of Mobile In Social Media
  • Role of Mobile In Social Media
  • Burkhart Billboard Story
  • Role of Mobile In Social Media
  • Role of Mobile In Social MediaDuring your event, tell attendees to text a special code.When they do, they’ll be asked to reply with their emailaddresses. You’ll receive a much higher response rate, andyour interns won’t be forced to decode scribbledh a n d w r i t i n g a n d i n p u t l o n g l i s t s o f e m a i l s
  • Role of Mobile In Social MediaEveryone with a cell phone can send and receive textmessages. Invite viewers of your ads to text a special codefor more information, and you’ll be surprised at how muchy o u r e n g a g e m e n t r a t e i m p r o v e s .
  • ShortcodeRole of Mobile In Social MediaUse a texting campaign to announce the date and timeof an event, to get attendees excited about specialguests and activities, to remind subscribers about theevent closer to the date and to send one last-minutem e s s a g e t h e d a y b e f o r e . .
  • Role of Mobile In Social MediaLimit your donation-related texts to one message permonth (maximum). Try to tie in incentives throughcontests and gifts, and avoid sending out the samed u p l i c a t e m e s s a g e a g a i n a n d a g a i n .
  • Role of Mobile In Social Media
  • Traditional Marketing & Social MediaIn the “old days” before the Internet was so huge,marketers used all kinds of tactics to drive awareness( m a n y o f w h i c h a r e s t i l l i n p l a y t o d a y ) :
  • Traditional Marketing & Social MediaPR – distribution and sharing
  • Traditional Marketing & Social MediaArticles in trade publications – content, creditability
  • Traditional Marketing & Social MediaDirect marketing (email, direct mail) - personalization# , @
  • Traditional Marketing & Social MediaAdvertising – contest, trial periods, survey? =Example Fitness
  • Traditional Marketing & Social MediaAdvertising – cobranding
  • Traditional Marketing & Social MediaNewsletters – content, engagement, and sharing