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SOCIALMEDIAWORLDFORUMTAKEAWAYS FROM B2B PERSPECTIVE                                 Aarne Töllinen                        ...
2012 ISTHE YEARFORADOPTION
2012Companies finally find the real business benefits from theirexternal and internal social apps.The role of homepage as ...
USERESOURCES  DO:               THINK about:  -  Have a voice   Pinterest  -  Tell a story   Twitter  -  Make a plan    Go...
PRPR is personal connection.PR is interaction.Social media has brought   public back to PR.
FOCUS ONCONTENTCREATION
WHATEVER YOU DO…   Asset driven       Content by others   content           products                      Human driven    ...
BOOMING TYPES OFCONTENT                    video            email    blogs
ARE YOU READINGMARKETING MESSAGESTHE WHOLE DAY?     YOUR CUSTOMERS AREN´T     EITHER.           THEY JUST WANT TO HAVE    ...
THINK ABOUTCUSTOMERPOINT OFVIEW
CUSTOMERORIENTATION… Email marketing   Easy way to replyCustomer service   Online & FAQ    Social media   Monitor & Measur...
WHAT EVER YOU DOCALL TOACTION
CALLTO ACTION Blogs               Focus on leads Emails Whitepapers               The more action the Webinars      better...
CTADo what our sales team is expecting you to do.If you don´t have CTA elements onemails, blog posts, homepage, webinars, ...
BEFORE DOING ANYTHINGSETA GOAL
BECAUSEMEASUREMENT ISUSELESS…What is your        That is yourbusiness goal?      marketing goal.That forms the foundations...
Measure at least   REVENUE      CONVERSIONSCampaign orientation isone way to ease long-termmeasurement.
THANK YOU.Next DIMAR webinar 26 April 2012:          www.dimar.fi/blogdigital leads, branding and social media   DIMAR gro...
Marketing communications 2012 / Aarne Töllinen
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Marketing communications 2012 / Aarne Töllinen

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a presentation by Aarne Töllinen from DIMAR webinar. www.dimar.fi

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Transcript of "Marketing communications 2012 / Aarne Töllinen"

  1. 1. SOCIALMEDIAWORLDFORUMTAKEAWAYS FROM B2B PERSPECTIVE Aarne Töllinen @aarnetollinen19 March 2012 / DIMAR webinar aarne.tollinen(a)jyu.fi
  2. 2. 2012 ISTHE YEARFORADOPTION
  3. 3. 2012Companies finally find the real business benefits from theirexternal and internal social apps.The role of homepage as a communications´ home base getsbigger. It won´t be replaced by any social app or platform.Integrate your channels and messagesNot a year for big platform investments, but the adoption meansmore time resources: According to B2B Magazine 73% of B2B companies have invested money… … but only 53% have invested time in social media.
  4. 4. USERESOURCES DO: THINK about: -  Have a voice Pinterest -  Tell a story Twitter -  Make a plan Google+ YouTube Blogs REMEMBER: the r get Journalists lly fo H Fina PUS ! ations m unic com
  5. 5. PRPR is personal connection.PR is interaction.Social media has brought public back to PR.
  6. 6. FOCUS ONCONTENTCREATION
  7. 7. WHATEVER YOU DO… Asset driven Content by others content products Human driven content Content by you expertise …KEEP IT SHORT.
  8. 8. BOOMING TYPES OFCONTENT video email blogs
  9. 9. ARE YOU READINGMARKETING MESSAGESTHE WHOLE DAY? YOUR CUSTOMERS AREN´T EITHER. THEY JUST WANT TO HAVE A SNACK.
  10. 10. THINK ABOUTCUSTOMERPOINT OFVIEW
  11. 11. CUSTOMERORIENTATION… Email marketing Easy way to replyCustomer service Online & FAQ Social media Monitor & Measure Mobile Use & Optimize … IS LISTENING.
  12. 12. WHAT EVER YOU DOCALL TOACTION
  13. 13. CALLTO ACTION Blogs Focus on leads Emails Whitepapers The more action the Webinars better Twitter Youtube Optimize your (web)content for social LinkedIn
  14. 14. CTADo what our sales team is expecting you to do.If you don´t have CTA elements onemails, blog posts, homepage, webinars, videos etc.– you shouldn´t waste your money on those.
  15. 15. BEFORE DOING ANYTHINGSETA GOAL
  16. 16. BECAUSEMEASUREMENT ISUSELESS…What is your That is yourbusiness goal? marketing goal.That forms the foundations to themarketing measurement …WITH OUT A GOAL.
  17. 17. Measure at least REVENUE CONVERSIONSCampaign orientation isone way to ease long-termmeasurement.
  18. 18. THANK YOU.Next DIMAR webinar 26 April 2012: www.dimar.fi/blogdigital leads, branding and social media DIMAR group @ LinkedInRautaruukki, Wärtsilä, The Switch @aarnetollinen
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