QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)

It's Hip to be Square: The QR Code Revolution
By: @StacyCohen @KathleneHestir @KaitlynDennihy
Wednesday, Dec. 1, 2010
#EngaugeQR

#EngaugeQR
@StacyCohen
[email_address]
@KathleneHestir [email_address] @KaitlynDennihy [email_address]

What is a QR Code?
What is it?
A 2D scannable code
QR =“quick response”
What does it do?
Stores digital content that users can access via barcode scanner like a web address, video/image, secret message, etc.
Pushes content instantly
Why is it useful?
Creates engaging experiences

QR Codes Are Not New QR codes date to the 1990s, but with the growth of smart phones, the use of QR codes has exploded.

How it Works
Transforms static images into engaging brand experiencesOpportunity to provide practical, exclusive and/or entertaining content to usersNeed barcode scanning app for smart phones to read the content embedded in the codeSome vendors allow non-smart phones to take pictures and email for content

Top Scanner Apps
Android
ShopSavvy, Barcode Scanner
Blackberry
NeoReader
iPhone
NeoReader

Smartphone Stats
Smartphones debuted in the business world in 1993.
Over 60 % of today’s smartphones are for personal use. Games are the most popular apps followed by weather, maps/navigation and social networking. Smartphones are expected to take over the mobile market in the U.S. by 2011.

QR-code generation and use has increased by 700% in 2010.

Top 10 U.S. States By Scanning

Representative Demographics of QR Users

Share of Mobile Operating Systems that Scan

QR Stats
The biggest drawback to using QR codes is that they require a smartphone.
25-33% of Americans own a smart phone. - Mobile Marketing Association.
Smartphones are expected to come preloaded with QR scanners.

Google’s Favorite Places
QR Business Decals
Read Reviews
Find Special Offers
Star the Business
Leave Reviews

Google Goggles Google Goggles lets you use pictures taken with your mobile phone to search the web. It's ideal for things that aren't easy to describe in words.

Stickybits: Scan and Explore
Stickybits allows a user to scan an existing barcode or QR code or a Stickybits sticker to access content associated with that product.

Microsoft Tags

Scanlife

SnapTag

JagTag

How to Make Your Own
URL shorteners like Google’s Goo.gl and Bit.ly allow users to add “.QR” to the end of a link and automatically generate a QR code
http://tag.microsoft.com
http://qrcode.kaywa.com/

Delta Airlines Boarding Passes Delta allows its passengers to check in for their flight via a QR code in their mobile app rather than presenting a paper boarding pass.

Gap In-Store Signage

Starbucks Using QR Codes As Digital Currency
Starbucks iPhone app becomes a gift card after entering your information.
Barista scans your QR code which pays for your purchase.

Bravo TV Commercial

Uncle Ben’s Uses SnapTags

Twitter Moms
Good Housekeeping Seal of Approval for the social media age
Ratings and reviews will be accessible instantly via QR codes printed on product packaging.

Tag Heuer Ads in WSJ and Glamour Magazine

Toys “R” Us iPhone App (Hong Kong)
iPhone app integrates QR codes and video content into retail experience
Users get points for each code scanned and can be redeemed for free gifts

http://www.squidoo.com	522
http://kathlenehestir.com	168
http://digthis.engauge.com	70
http://www.brandopoliscentral.com	69
http://blog.kaitlyndennihy.com	56
http://www.design-qr.com	30
http://emergedmedia.tumblr.com	26
http://flavors.me	21
http://newtrierlibrary.blogspot.com	12
http://www.onlydoo.com	3
http://translate.googleusercontent.com	3
http://webcache.googleusercontent.com	2
http://www.slideshare.net	2
http://open.dapper.net	1
http://www.emailawards.com	1
http://educadorinfantil.blogspot.com	1
http://m10.indicthreads.com	1
http://paraninfo.blogspot.com	1
http://www.demysex.org.mx	1
http://www.profjstjogosmatematicos.blogspot.com	1
http://paper.li	1
http://www.thedggroup.ie	1
http://www.petrobras.com.br	1
http://www.society30.com	1
http://www.optimalusability.com	1

QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)

by DIG - Engauge on Dec 02, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

25 Embeds 996

Statistics

QR Codes: It’s Hip to Be Square - Engauge Digital Innovation Group (DIG) — Presentation Transcript