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QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)
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QR Codes: It's Hip to Be Square - Engauge Digital Innovation Group (DIG)


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This presentation is brought to you by the Digital Innovation Group at Engauge Lunch N' Learn Series.

This presentation is brought to you by the Digital Innovation Group at Engauge Lunch N' Learn Series.

Published in: Technology, Business

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  • QR codes were initially used in the automotive industry to keep track of stocks, but nowadays their usage has spread everywhere as a handy way to share information: IT companies, software developers, advertising agencies and media, they’ve all used QR codes at some point.
  • NeoReader is the most simple. Otiscan is fastest for iPhone
  • Dec 2009, Google began distributing QR code window stickers to the top searched 190,000 local businesses throughout the US . This is big news for making QR codes more popular in North America, as our friends in Japan are already benefiting from them, having implemented the technology on a massive scale.
  • Transcript

    • 1. It's Hip to be Square: The QR Code Revolution
      • By: @StacyCohen @KathleneHestir @KaitlynDennihy
      • Wednesday, Dec. 1, 2010
    • 2. #EngaugeQR
      • @StacyCohen
      • [email_address]
      @KathleneHestir [email_address] @KaitlynDennihy [email_address]
    • 3. What is a QR Code?
      • What is it?
      • A 2D scannable code
      • QR =“quick response”
      • What does it do?
      • Stores digital content that users can access via barcode scanner like a web address, video/image, secret message, etc.
      • Pushes content instantly
      • Why is it useful?
      • Creates engaging experiences
    • 4. QR Codes Are Not New QR codes date to the 1990s, but with the growth of smart phones, the use of QR codes has exploded.
    • 5. How it Works
      • Transforms static images into engaging brand experiencesOpportunity to provide practical, exclusive and/or entertaining content to usersNeed barcode scanning app for smart phones to read the content embedded in the codeSome vendors allow non-smart phones to take pictures and email for content
    • 6. Top Scanner Apps
      • Android
      • ShopSavvy, Barcode Scanner
      • Blackberry
      • NeoReader
      • iPhone
      • NeoReader
    • 7.  
    • 8.  
    • 9. Smartphone Stats
      • Smartphones debuted in the business world in 1993.
      • Over 60 % of today’s smartphones are for personal use. Games are the most popular apps followed by weather, maps/navigation and social networking. Smartphones are expected to take over the mobile market in the U.S. by 2011.
    • 10.  
    • 11. QR-code generation and use has increased by 700% in 2010.
    • 12. Top 10 U.S. States By Scanning
    • 13. Representative Demographics of QR Users
    • 14. Share of Mobile Operating Systems that Scan
    • 15. QR Stats
      • The biggest drawback to using QR codes is that they require a smartphone.
      • 25-33% of Americans own a smart phone. - Mobile Marketing Association.
      • Smartphones are expected to come preloaded with QR scanners.
    • 16. Google’s Favorite Places
      • QR Business Decals
      • Read Reviews
      • Find Special Offers
      • Star the Business
      • Leave Reviews
    • 17. Google Goggles Google Goggles lets you use pictures taken with your mobile phone to search the web. It's ideal for things that aren't easy to describe in words.
    • 18. Stickybits: Scan and Explore
      • Stickybits allows a user to scan an existing barcode or QR code or a Stickybits sticker to access content associated with that product.
    • 19. Microsoft Tags
    • 20. Scanlife
    • 21. SnapTag
    • 22. JagTag
    • 23. How to Make Your Own
      • URL shorteners like Google’s and allow users to add “.QR” to the end of a link and automatically generate a QR code
    • 24. Delta Airlines Boarding Passes Delta allows its passengers to check in for their flight via a QR code in their mobile app rather than presenting a paper boarding pass.
    • 25. Gap In-Store Signage
    • 26. Starbucks Using QR Codes As Digital Currency
      • Starbucks iPhone app becomes a gift card after entering your information.
      • Barista scans your QR code which pays for your purchase.
    • 27. Bravo TV Commercial
    • 28. Uncle Ben’s Uses SnapTags
    • 29. Twitter Moms
      • Good Housekeeping Seal of Approval for the social media age
      • Ratings and reviews will be accessible instantly via QR codes printed on product packaging.
    • 30. Tag Heuer Ads in WSJ and Glamour Magazine
    • 31. Toys “R” Us iPhone App (Hong Kong)
      • iPhone app integrates QR codes and video content into retail experience
      • Users get points for each code scanned and can be redeemed for free gifts
    • 32.