DIG Day - Oct. 7, 2010
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DIG Day - Oct. 7, 2010

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DIG Day - Oct. 7, 2010 DIG Day - Oct. 7, 2010 Presentation Transcript

  • Engauge  Chief  Digital  Officer  and  MC,  Jeff  Hilimire,  kicks  off  the  Digital  Innova?on  event  at  Engauge’s  new  Atlanta  office.
  • Senior  marketers  learning  about  the  latest  innova?ve  technology  companies  in  the  digital  space.
  • Senior  marketers  learning  about  the  latest  innova?ve  technology  companies  in  the  digital  space.
  • Vitrue  CEO  Reggie  Bradford   talks  about  the  latest   developments  at  his  social   media  company  and  how   brands  are  using  Vitrue’s   plaKorm  to  gain  and  engage   millions  of  followers.
  • PlacePunch  Co-­‐founder   Adam  Steinberg  discusses  his   loca?on-­‐based  marke?ng   plaKorm  and  how  marketers   like  IGH  have  used  it  to  drive   more  customers  to  their   venues,  build  customer   loyalty  and  gain  new  insights   into  their  customer  base.
  • Facebook’s  Mike  Haines   shares  detailed  insider   informa?on  about  Mark   Zuckerberg’s  vision  for  the   future  of  Facebook,  including   Facebook  Places,  the  new   groups  feature,  Facebook   Ques?ons  and  more.
  • Rapleaf  GM  Phil  Davis  and   Co-­‐founder  Vivek  Sodera  talk   about  how  their  social  media   data  company  gives  insight   on  more  than  350  million   consumers  and  how  brands   can  use  this  data  to  get  more   efficient  media  buys,   segmenta?on  and  CRM   append,  and  influencer   driven  campaigns.
  • IZEA  Founder  and  CEO  Ted  Murphy  discusses  his  popular  mobile-­‐incen?ve  plaKorm  WeReward.
  • Booyah’s  Mike  Thieling  discusses  their  addic?ve  social  games  MyTown  and  Nightclub  City.
  • Twitpay  President  Michael   Ivey  talks  about  his  social   media  payments  technology   company,  and  how  they  are   helping  non-­‐profits  raise   money  through  TwiZer.  
  • Google’s  Hetal  Gordon  share  some  hilarious  brand  campaign  made  famous  on  YouTube.
  • Guest  network  throughout  the  day  and  learn  about  each  other’s  success  and  short  comings  in  social.