DIG Day - Google

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Oct. 7, 2010

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  • But how big is it really? Right now we’re talking 144MM people…about 75% of internet users. But you can see this is only going to grow.
  • http://www.youtube.com/oldspice Ellen Video: http://www.youtube.com/watch?v=0Cs95FmimP0 Em -- Can we pre load ellen d reply?
  • http://www.youtube.com/lifeinaday
  • DIG Day - Google

    1. 1. Hetal Gordon [email_address] October 7, 2010 Social Media and Google
    2. 2. of AdAge’s top 100 advertisers 94 5 Years of Advancements Page Views millions have run campaigns on the Google Content Network & YouTube 2,000,000,000 views a day 24 hrs of video uploaded every minute 3 rd most visited website 3 Monetizes over 1B video views a week globally Partner ad revenue more than tripled in 2009
    3. 3. Social at it’s best: Old Spice
    4. 4. Personalized Video Responses Page <ul><ul><li>Over 180+ video responses were uploaded within approximately 24 hours responding to questions from Twitter, Facebook, YouTube, Reddit and blogs in close to real-time </li></ul></ul><ul><ul><li>The Old Spice Man responded with YouTube videos to many well-known people, who re-tweet the videos and spread them virally </li></ul></ul><ul><ul><ul><li>Actresses Alyssa Milano & Justine Batemen </li></ul></ul></ul><ul><ul><ul><li>Olympic Skater, Apolo Ohno </li></ul></ul></ul><ul><ul><ul><li>Himself, Isaiah Mustafa </li></ul></ul></ul><ul><ul><ul><li>Celeb blogger, Perez Hilton </li></ul></ul></ul><ul><ul><ul><li>The Ellen Show </li></ul></ul></ul><ul><ul><ul><li>Demi Moore & Ashton Kutcher </li></ul></ul></ul><ul><ul><ul><li>Digg Founder, Kevin Rose </li></ul></ul></ul><ul><ul><li>The Old Spice Man even recorded an audio clip for a user to construct a site with personalized Old Spice voicemail recordings </li></ul></ul>
    5. 5. … And More Memorable Moments!
    6. 6. Life in a Day Made Possible by LG
    7. 7. Interesting examples <ul><li>The Expendables </li></ul><ul><li> Shoe Carnival </li></ul><ul><li>YouTube Vacationer </li></ul>
    8. 8. Hetal Gordon [email_address] October 7, 2010 Thank you!

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