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Oct. 7, 2010

Oct. 7, 2010

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  • But how big is it really? Right now we’re talking 144MM people…about 75% of internet users. But you can see this is only going to grow.
  • http://www.youtube.com/oldspice Ellen Video: http://www.youtube.com/watch?v=0Cs95FmimP0 Em -- Can we pre load ellen d reply?
  • http://www.youtube.com/lifeinaday

Transcript

  • 1. Hetal Gordon [email_address] October 7, 2010 Social Media and Google
  • 2. of AdAge’s top 100 advertisers 94 5 Years of Advancements Page Views millions have run campaigns on the Google Content Network & YouTube 2,000,000,000 views a day 24 hrs of video uploaded every minute 3 rd most visited website 3 Monetizes over 1B video views a week globally Partner ad revenue more than tripled in 2009
  • 3. Social at it’s best: Old Spice
  • 4. Personalized Video Responses Page
      • Over 180+ video responses were uploaded within approximately 24 hours responding to questions from Twitter, Facebook, YouTube, Reddit and blogs in close to real-time
      • The Old Spice Man responded with YouTube videos to many well-known people, who re-tweet the videos and spread them virally
        • Actresses Alyssa Milano & Justine Batemen
        • Olympic Skater, Apolo Ohno
        • Himself, Isaiah Mustafa
        • Celeb blogger, Perez Hilton
        • The Ellen Show
        • Demi Moore & Ashton Kutcher
        • Digg Founder, Kevin Rose
      • The Old Spice Man even recorded an audio clip for a user to construct a site with personalized Old Spice voicemail recordings
  • 5. … And More Memorable Moments!
  • 6. Life in a Day Made Possible by LG
  • 7. Interesting examples
    • The Expendables
    • Shoe Carnival
    • YouTube Vacationer
  • 8. Hetal Gordon [email_address] October 7, 2010 Thank you!