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How do you identify the core tenets and recreate a classic such as Battlefield 1942, which people are still playing? How can you wipe all sales records on a rapidly growing market such as downloadable games on consoles? How can you make a critically acclaimed game with high production values very cheaply? This talk will go through the love for a franchise, killing your darlings, challenges and learnings when making Battlefield 1943 from a design and production perspective.