3. Digital Innovation Asia (DIA) is a new
initiative promoting excellence and knowledge
sharing when it comes to leveraging digital,
social, and ICT in the travel and tourism
industry to promote the complete Asian Visitor
Economy. Aligned with the Pacific Asia Travel
Association (PATA), it includes a new platform
www.DigitalInnovationAsia.com, the Digital
Innovation Asia Council, the Digital Innovation
Asia Awards, the annual Speak-Out Asia, the
Blogger-Match Up, Digital Aid Asia, the Digital
Innovation Asia Challenge, China Boot Camp,
and a year-round program of workshops and
seminars.
DIGITAL INNOVATION ASIA (DIA)
LIST OF DIA
EVENTS 2013in Bangkok, Thailand
FOR MORE INFORMATION, PLEAE VISIT
WWW.DIGITALINNOVATIONASIA.COM
FACEBOOK.COM/DIASIATOURISM
@DIASIATOURISM
DIASIATOURISM
http://linkd.in/ZPKhpB
April 23rd
China Boot Camp Pullman Hotel G 10:30 am – 4:30pm
DIA Pop-Up Party Pullman Hotel G 6 pm – 8 pm
April 24th
Digital Aid Asia zuma Restaurant 10:30 am – 4:30 pm
April 25th
PATA Youth Forum Thammasat University 9 am – 3 pm
PATA Opening Party Siam Discovery Plaza 6 pm – 7:30 pm
April 26th
PATA Annual Summit Centara Grand Hotel 9 am - 8 pm
DIA Council (by invitation) PATA HQ 2 pm – 3:30 pm
June 10th
Blogger Match-up lebua Hotel @ State Tower 10:30 am – 4:30 pm
DIA Council Meeting (by invitation) PATA HQ
DIA Awards Bed Supperclub 8 pm – 10 pm
DIA Awards VIP Reception Bed Supperclub 7pm – 8 pm
June 11th
Speak-Out Asia lebua Hotel @ State Tower 10 pm – 5 pm
The Last Byte (by TDN.asia) TBD
June 12th
China Boot Camp TBD
Bangkok Blogger Tour (by Bangkok 101) for accredited bloggers
June 13th
-16th
Isaan Influencer Trip (by Smiling Albino / TAT) for accredited
bloggers

4. For the first time in Asia, Digital
Innovation Asia (DIA) is introducing an
impactful yet innovative event for tourism
industry, Blogger Match-Up, that is offering
the best opportunity to collaborate between
influencial travel and lifestyle bloggers,
writers, new media creators, and travel
suppliers.
TheBloggerMatch-upisuniquetoAsiaas
it brings bloggers from all over Asia Pacific and
the world to connect with travel and tourism
organizations, from hotels, restaurants,
attractions, tourist boards, airlines, as well
as shops and other organizations connected
to the visitor economy.
Story-telling is the essence in motivating
and stimulating travel. Brand advertising
does not earn the trust of travelers any more,
and many travel magazines are not able to
fully capture the grass-roots experience of
the traveler. That’s where travel and lifestyle
bloggers, or citizen journalists, gain huge
influence. Their stories are real, tell the good
and bad, and are entertaining as they go
beyond the pretty pictures.
However there is an issue for
travel and lifestyle bloggers to connect
with travel companies. Since bloggers
operate differently than traditional media,
misunderstandings and a disconnect makes
it difficult. Expectations are many times not
met, which results in disappointment on both
sides.
BLOGGER
MATCH-UP
 FIRST BLOGGER MATCH-UP WILL BE AT lebua HOTEL AT STATE TOWER, BANGKOK ON JUNE 10TH
TO REGISTER, PLEASE LOG ON TO: https://DIAsiaTourism.ticketbud.com/dia

5. The facilitation of this exchange is
valuable for travel organizations and bloggers
alike. Even today, travel suppliers have trouble
in leveraging the power of travel bloggers, and
how to deal with them. With lots of bloggers
that have tainted the reputation due to asking
for freebies and sometimes threatening
travel suppliers for discounts in exchange
for writing good reviews, there is a need for a
facilitation and accreditation process to help
travel suppliers to connect with the perfect
blogger to promote the product and service.
This is a huge benefit for credible travel
bloggers as pitching their blog to travel
companies that have no experience in judging
the credibility can be painful.
The first Blogger Match-Up will be hosted
at Lebua Hotel at State Tower on June 10th
,
2013. Being the first and only Aloft Hotel by
Starwood Hotels in Southeast Asia, this hip
venue is the perfect spot to connect, and get
“matched-up”. After the Blogger Match-Up,
the Digital Innovation Awards are just across
the street at Bed Supperclub.
Since bloggers operate
differently than traditional
media, misunderstandings
and a disconnect makes it
difficult. Expectations are
many times not met, which
results in disappointment
on both sides.

6. BENEFITS
TO BLOGGER
TheBloggerMatch-Up,acorecomponent
of the Digital Innovation Asia (DIA) concept
platform allows for a facilitation of top travel
and lifestyle bloggers to be matched up with
top travel and tourism organizations from all
over Asia. The Blogger Match-up is new to
Asia, and embraced by the national tourism
organizations. The Blogger Match-up during
DIA 2013 is supported by the Tourism
Authority of Thailand (TAT).
Bloggers can gain incredible benefits
in participating at the Blogger Match-up.
In addition to being connected to travel
suppliers in Asia, bloggers can access to all
DIA events, including the LateByte at hip
nightlife surprise venue on June 11th
(value
$175), as well as the DIA flagship event at
lebua Hotel at State Tower, Speak-Out Asia
on June 11th
(value $750).
In addition, on June 12th
, Bangkok 101
Magazine is hosting a unique Bangkok
Blogger Tour to go off the beaten track to
areas that tourists many times miss or
don’t get to see. On June 13th
, the Tourism
Authority of Thailand (TAT) is organizing an
exclusive Blogger Trip to Isaan in Northern
Thailand, an once in a lifetime experience
that’s not available to the normal tourist.
This results in incredible stories and content,
valuable to the respective blog readers.
Bloggers will also get the opportunity
to enter separate accreditation process for
the Annual Summit of PATA (Pacific Asia
Travel Association) on April 26th
.
 FOR MORE INFORMATION ON PATA ANNUAL SUM-
MIT, PLEASE VISIT: www.pata.org
 FIRST BLOGGER MATCH-UP WILL BE AT lebua HOTEL @ STATE TOWER, BANGKOK ON JUNE 10TH
TO REGISTER, PLEASE LOG ON TO: http://DIAsiaTourism.EVENTBRITE.com
TO REGISTER:
http://DIAsiaTourism.EVENTBRITE.COM

7. BENEFITS CHECK LIST
 All access to Digital Innovation
Asia 2013 Event (value of $1,000).
 Bangkok Blogger Tour organized
by Tourism Authority of Thailand
(TAT) and a well-known local
magazine Bangkok 101.
 Post-event exclusive Blogger trip
to Isaan (Northern Thailand).
 Enter a seperate accreditation
process for the Annual Summit of
PATA (Pacific Asia Travel Association)
on April 26th
.
 For accredited bloggers, hotel
rooms will be sponsored.
 Discounts and other special
benefits from famous shops in
Thailand.
DANIEL FRASER AS DIGITAL INNOVATION ASIA
2013 EVENTS EMCEE
Daniel first came to Thailand in 1995 to work
on consulting and teaching projects under the Thai
Royal Family. The quintessential host, it was a natural
step for Dan to get into the travel business. A well-
recognized figure in Thailand, he has appeared in a
heap of print, billboard and television commercials
across Asia and co-starred in Thailand’s first digital
feature film The Garuda in 2004. He’s worked as a TV
presenter in Japan, business advisor in Singapore,
team-building facilitator for such companies as
Nokia, PriceWaterhouseCoopers, IBM and a Tourism
Ambassador for the Tourism Authority of Thailand.
Daniel is currently the host of a popular
national TV show in Thailand called Long Krung,
a Thai-language series investigating unique sides
of Thailand and its culture through the eyes of a
resident Canadian. He is also the co-founder of
successful adventure tour company Smiling Albino.
(www.smilingalbino.com/)
TO REGISTER:
http://DIAsiaTourism.EVENTBRITE.COM

8. Non-accredited bloggers will pay a
fee of $500, which is a chance for not
established bloggers to get connected to
travel companies, while accredited bloggers
get the $500 fee waived, plus hosted
accommodation at select hotels all over
Bangkok. Accredited bloggers also get the
opportunity to join the Bangkok Blogger
Tour and the Isan Blogger Trip, as well as
entrance to the Blogger Match-up, the DIA
Awards, and Speak-out Asia.
In return, we ask bloggers to show their
passion and excitement and spread the word
on their blogs, Twitter, Facebook, and other
social media channels.
We also offer a very exciting
opportunities for professionals and students
to participate in the DIA Challenge for a
chance to win great prizes, including a stay
at ultra trendy Nikki Beach Resort on Koh
Samui. Participants are asked to promote
DIA using digital channels, from social media,
video, apps, mobile, etc). The winners are
judged based on viral spread (followers, fans,
traffic, clicks to DIA, etc) and innovation.
ACCOM-
MODA-
TIONAND COST TO ATTEND
AC-
CREDI-
TATIONPROCESS
Accreditation of bloggers looks at
the following criteria, including: quality of
content, blog design, years of blogging, alexa
ranking, frequency of posts, engagement
- comments, reach - traffic, page views,
visitors, influence - twitter/fb/linkedin/
google+ fans, type of blog - articles, photos,
videos, podcasts, as well as focus - food,
fashion, travel, geographic focus, etc)
 FIRST BLOGGER MATCH-UP WILL BE AT lebua HOTEL AT STATE TOWER, BANGKOK ON JUNE 10TH
TO REGISTER, PLEASE LOG ON TO: http://DIAsiaTourism.EVENTBRITE.com
TO BE CONSIDERED,
PLEASE SEND AN EMAIL TO:
BLOGGERS@DIGITALINNOVATIONASIA.COM

9. PROGRAM
DESCRIPTION
The Blogger Match-up will start of with
session to help understand the expectations
of travel suppliers with bloggers and vice
versa. Many bloggers get easily annoyed
by travel companies by being bombarded
by frequent press releases. Travel suppliers
get easily annoyed by bloggers asking for
freebies.
The Blogger Match-up in the morning
is designed to break the ice and close the
gap. Once expectations are set and met, a
relationship between bloggers and travel
companies can be extremely powerful.
Other sessions include a workshop
by the one of the top Twitter accounts in
Thailand (@MrScottEddy with over 140,000
followers), on how small and medium sized
companies, as well as bloggers can increase
a loyal and engaged following on Twitter to
benefit their business or blog.
The Speed Dating Session in the
afternoon with bloggers and travel suppliers
8 minutes to connect, with a chance to
deepen the relationship later over drinks and
discussion.
lebua Hotel will be the venue for the
Blogger Match-Up event at the most
prestigue State Tower in the heart of Bangkok.
 FIRST BLOGGER MATCH-UP WILL BE AT lebua HOTEL AT STATE TOWER, BANGKOK ON JUNE 10TH
TO REGISTER, PLEASE LOG ON TO: http://DIAsiaTourism.eventbrite.com

10. FOR ACCREDITATION,
PLEASE SEND AN INQUIRY TO:
BLOGGERS@DIGITALINNOVATIONASIA.COM
TO REGISTER:
http://DIAsiaTourism.EVENTBRITE.com
FOR MORE INFORMATION, PLEAE VISIT
WWW.DIGITALINNOVATIONASIA.COM
FACEBOOK.COM/DIASIATOURISM
@DIASIATOURISM
http://linkd.in/ZPKhpB
DIASIATOURISM
Travel & Tourism Industry Partners:
An Affiliate Member
of UNWTO
DIA Industry Chair 2013/2014 Strategic Partner