Geek the Library - Massachusetts Libraries

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This is a presentation made to MA libraries by Jennifer Pearson about the Geek the Library Campaign. Summer 2012

This is a presentation made to MA libraries by Jennifer Pearson about the Geek the Library Campaign. Summer 2012

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  • 1. Why do we as librarians need toadvocate?  We have COMPETITION– and they are all out there advocating for themselves  When people think of us as involved in the community they are likely to support the library  People who don’t come into the library need to hear from us too  If we advocate– we create advocates who in turn will advocate for the library
  • 2. When do we as librarians needto advocate? ALL THE TIME Not just when we’re in trouble– and not with a negative message
  • 3. It’s about the FUNDING Without long term sustainable funding – there are no great programs to market. There’s no library at all if there is no funding.
  • 4. The Issue• The need for the public library has never been greater• Funding has never been at greater risk• Library usage is increasing significantly as many public libraries experience flat or decreasing budgets • A challenging economy puts public library support at risk • Reports of public libraries across the country cutting hours, staff and even closing their doors
  • 5. The Campaign for awareness– Geek the Library • Community-based public people to engage with the awareness campaign designed campaign and share their to draw attention to the need for stories increased public library support • Developed by OCLC, a • Highlights the vital role of nonprofit library cooperative public libraries and funded by the Bill & • Raises awareness about the Melinda Gates Foundation. challenging funding issues Delivered by your local library public libraries face • Provides opportunities for
  • 6. Campaign MessageEveryone has something that they are passionate about—somethingthey geek. Maybe you geek football or hip hop. Maybe you geek organicgardening or volunteering. Or maybe you just geek the weather.Whatever you geek, fun or serious, the library supports you.So share what you geek. Share what your public library does for you andyour community. And spread the word that the libraryneeds everyone’s support.
  • 7. About the “Geek the Library” Campaign• Integrated campaign features multiple elements • Media relations and local events • Grass roots community initiatives • Print and radio advertising • Web site and social sites (Facebook, Twitter, etc.)
  • 8. Campaign Elements: Media Relations and EventsFliers/Inserts Geek The Library Gear Stickers 9
  • 9. Campaign Elements: Grassroots Community Initiatives Geek Wall at eventsPosters for display in localbusinesses and at the library Postcard campaignLocal photos and stories
  • 10. Campaign Elements: Website and Social Sites 11
  • 11. Campaign Elements: AdvertisingPrint advertising Online advertising The campaign also includes radio advertising Billboards
  • 12. Whatever else you can imagineNew materials must adhere tomaterial guidelines
  • 13. Partnering Many Geek libraries partner with Schools Local businesses and organizations Libraries in other communities Friends groups and board members
  • 14. What we provide• Support• From helping you to come up with a game plan to just being around to answer questions• Collateral• We provide: • Registration kit • Launch kit • Two additional material kits • Kit of phase 3 posters• Campaign Management Center
  • 15. Getting started What is your objective? Develop your plan Allocate resources for campaign activities Talk about best ways to measure impact
  • 16. Getting started Introduce all staff, Board and supporters to the campaign—make sure they understand the objective and their role Focus your energy outside the library buildings Negotiate advertising rates and added value with local media Make a list of influencers and relationships you can leverage Take advantage of your field manager to answer your questions
  • 17. To enroll Go to Click on the ―interested‖ button on top right of home page Fill out a few questions about your library We will send you a registration kit and give you a call to discuss your plans Once you are firmly committed, visit http://www.get.geekthelibrar