Danielle Hickman Evaluation Media A2 Main production Candidate number: 3095
In what way does your media product use, develop or challenge forms and conventions of real media products? How does your media product represent particular social groups? What kind of media institution might distribute your media product and why? Who would be the audience for your media product? How did you attract/address your audience? What have you learnt about technologies from the process of constructing this product? Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? My opinion
In what way does your media product use, develop or challenge forms and conventions of real media products? Our media production uses similar conventions to other sci fi genre films that we researched. We used quite fast, sharp titles with a black and silver colour scheme to relate to other metalic looking titles from other related film productions. Our production challenges many forms of conventions as there is such a varied choice of edits used. For instance, we have aimed our production at people from the ages of 12+ working class, but have used a heavy, music track for the opening sequence, which COULD put people off, but due to the rest of the production, I felt it fitted in well and shouldn’t effect the audiences opinion. I think our opening production is of a good standard that would hold a good competition between another professional opening sequence.
How does your media product represent particular social groups? The media production I created represents working class and also upper class social groups. The characters at the beginning who are running, show a working class status as they are wearing casual clothes and running around through people, not really caring what the other population think. The upper class social group would be shown further on in the film with the main woman character, as she is more sophisticated fashion wise, and a well spoken accent. She looks out of place on a train because, as you can see in the small clip in the opening sequence made, she is wearing high heeled shoes, whereas the person next to her, just jeans and a top, with everyday, kick-about-in trainers.Nobody is represented badly in the production, there is just a contrast between the two.
What kind of media institution might distribute your media product and why? I believe that my media product is of a standard in which a media institution would distribute. I would like to think that Working Title would distribute our film as it is well put together and professionally been finished off and edited. Similar conventions as other successful films should draw nice attention to the production from institutions such as Working Title.
Other Films produced my Working title are:
About a Boy
A world Apart
A Kiss Before Dying
State of Play
Who would be the audience for your media product? Our production audience would be 12A. Our idea was to attract teenagers and adults. With research showing that most successful films of the same genre have a 12A rated we decided to go with the same thing. Our production, having cliff-hangers and being quite difficult to understand from the first 2 minute opening sequence we created, we decided a 12A rating would be better, as anyone younger would find it difficult to understand. Working class people would probably be more drawn to the film as they generally have more of an open mind and it is mysterious etc. With research, we found that upper class people usually watch more factual productions and so we aimed for a younger, less status group. With a working class, younger audience we found that we could put more TV advertisements and posters that would be effective, and me, as a consumer acknowledge the fact that a large percentage of people only go to see a film if the trailer looks good.
How did you attract/address your audience? To attract our target audience, we used similar conventions that other films aimed at the same audience. Films such as ‘The Sixth Sense’ used metallic, silver, blue colours to give an insight to the genre and we decided to use similar colours. However, we made our titles fast and sharp at the beginning of our opening sequence, which is different to the slow, calm titles in the Bruce Willis film, ‘The Sixth Sense’. We used special, ghostly edits to make the scene seem mysterious and questionable. With our opening sequence finishing with a cliff-hanger, with the main character awaking from sleeping, it should leave the audience wanting to know what is going to happen. Doing a trailer and posters would also draw attention from the target audience to the film production.
What have you learnt about technologies from the process of constructing this product? From constructing the main task I have become aware of all the different editing software’s that can be accessed to help produce a well made film. During the production of our main production we used ‘Adobe Premier Pro 1.5’. This is a simple and effective way to edit a piece of film and make it look professional. I found this a pleasure to work with, and I think it must be such a brilliant experience to work in the film industry where there are much more technologies available. Learning how to use a camera and editing software properly has helped me to make a professional looking final piece.
Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? Taking part in the preliminary task has given me the knowledge and understanding of how camera angles and different lighting can give a much stronger atmosphere and a general more professional appearance to the production. The preliminary task prepared me for my main task by giving me an insight to the editing software and a higher awareness of how different effects can give a stronger, more overpowering effect on their mood and what they are thinking. Learning from simple mistakes and progressing my capability with my preliminary task has given me the opportunity to come out with a main task that is of a good standard.
I enjoyed making the production and I hope that I have used the technology available to the best standard. I would love to do something like this again.