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GO LOCAL: How to Capitalize on Check-ins, Reviews, Social Coupons & More
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GO LOCAL: How to Capitalize on Check-ins, Reviews, Social Coupons & More

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This presentation examines the often-overlooked, yet rapidly growing channels of social media: the locally-targeted stuff. This includes mobile location-based services with search, check-ins or......

This presentation examines the often-overlooked, yet rapidly growing channels of social media: the locally-targeted stuff. This includes mobile location-based services with search, check-ins or reviews, local-based web sites, and social coupons. We’ll go over why you should care about each of these emerging social media channels and how you can capitalize on them right now, before everyone else realizes the opportunities they're missing out on!

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  • 1. If you’re bored waiting, download these apps and create your account:
    Bizzy
    Citysearch
    Foursquare
    Gowalla
    Groupon
    i-nigma
    Living Social
    Meetup
    Thrillist
    Urbanspoon
    Yelp
    Welcome
    Get the fun started now:
    1. tweet that you’re here at #DFWseo
    2. download the apps shown above
    3. check in to this location on Foursquare & Yelp
    4. check in to this Meetup on Meetup
    By Danielle Glick
    Social Media Strategist
    DGdesign http://www.DGdesign.biz
    @SocialMediaDFW
  • 2. GO LOCAL
    How to Capitalize on Check-ins, Reviews,Social Coupons & More
    View this presentation at http://www.slideshare.net/DGdesign
    The contents of this document are the property of DGdesign and shall not be copied or distributed
    without prior written consent from DGdesign. © Copyright DGdesign 2010. All rights reserved.
  • 3. Why Does This Stuff Matter?
    Bizzy
    Citysearch
    Foursquare
    Gowalla
    Groupon
    i-nigma
    Living Social
    Meetup
    Thrillist
    Urbanspoon
    Yelp
    @SocialMediaDFW | http://www.DGdesign.biz
  • 4. Why Does This Stuff Matter?
    Bizzy
    Citysearch
    Foursquare
    Gowalla
    Groupon
    i-nigma
    Living Social
    Meetup
    Thrillist
    Urbanspoon
    Yelp
    FREE
    @SocialMediaDFW | http://www.DGdesign.biz
  • 5. Why Does This Stuff Matter?
    Bizzy
    Citysearch
    Foursquare
    Gowalla
    Groupon
    i-nigma
    Living Social
    Meetup
    Thrillist
    Urbanspoon
    Yelp
    FREE
    Competition is scarce
    @SocialMediaDFW | http://www.DGdesign.biz
  • 6. Why Does This Stuff Matter?
    Bizzy
    Citysearch
    Foursquare
    Gowalla
    Groupon
    i-nigma
    Living Social
    Meetup
    Thrillist
    Urbanspoon
    Yelp
    FREE
    Competition is scarce
    Customers are already there
    @SocialMediaDFW | http://www.DGdesign.biz
  • 7. On-Location/Check In
    Social Coupons
    Foursquare
    Gowalla
    i-nigma
    Yelp
    Groupon
    Living Social
    Places
    Reviews
    Local Social News
    Bizzy
    Meetup
    Thrillist
    Citysearch
    Urbanspoon
    Yelp
    @SocialMediaDFW | http://www.DGdesign.biz
  • 8. On-Location/Check In
    Customers who actually go to
    your business
    @SocialMediaDFW | http://www.DGdesign.biz
  • 9. On-Location/Check In
    Foursquare
    Gowalla
    i-nigma
    Yelp
    Places
    Benefits:
    • Attract nearbypeople to become customers
    • 10. Entice existing customers to come back more often
    • 11. Increase chances customers’ friends will become new customers
    • 12. See who was at your business and when
    @SocialMediaDFW | http://www.DGdesign.biz
  • 13. Foursquare
    The king of check ins
    What it does:
    Allows customers to “check in” on their mobile device when they visit places
    Share tips
    Find hotspots
    Get deals
    Foursquare
    @SocialMediaDFW | http://www.DGdesign.biz
  • 14. Foursquare
    What you can do:
    Claim/create your biz’ venue page
    Check your biz’ stats
    Use the official window stickers
    *Create “specials”
    *Create location-based “tips” (ads)
    *Create flashmob/swarm events
    The king of check ins
    Foursquare
    Window Stickers
    @SocialMediaDFW | http://www.DGdesign.biz
  • 15. Foursquare
    Create specials
    Foursquare
    Types of specials:
    @SocialMediaDFW | http://www.DGdesign.biz
  • 19. Foursquare
    Create location-based tips (ads)
    Steps:
    Create a personal account
    Friend-request your customers
    Leave tips at places all over town that relate back to your biz
    Your customer-friends will see your tips 
    Foursquare
    @SocialMediaDFW | http://www.DGdesign.biz
  • 20. Foursquare
    Create flashmobswarm events
    Foursquare
    @SocialMediaDFW | http://www.DGdesign.biz
    Promote your event, use an invite service to track RSVPs, offer a deal
    Remind everyone to check in (i.e. now)
    Teach newbs how to check in
    Celebrate the Swarm
  • 21. Gowalla
    The check in game
    What it does:
    Allows customers to “check in” on their mobile device when they visit places
    Share photos of places
    Discover their city through “trips”
    Gowalla
    @SocialMediaDFW | http://www.DGdesign.biz
  • 22. Gowalla
    The check in game
    What you can do:
    Create/claim your spot
    Create a “trip” including your business
    Contact Gowalla for more opportunities
    Gowalla
    @SocialMediaDFW | http://www.DGdesign.biz
  • 23. Yelp
    The royalty of check ins
    What it does:
    Allows customers to “check in” on their mobile device when they visit places
    See citywide check in leaderboard
    Add tips
    <And more>
    What you can do:
    <To be covered later>
    Yelp
    @SocialMediaDFW | http://www.DGdesign.biz
  • 24. Facebook Places
    New kid on the check in block
    What it does:
    Allows customers to “check in” and tag friends
    What you can do:
    Claim your Places page on facebook.com
    Link your Fan page & Places page
    Places
    @SocialMediaDFW | http://www.DGdesign.biz
  • 25. Facebook Places
    Details at http://www.facebook.com/help/?page=1159
    Places
    @SocialMediaDFW | http://www.DGdesign.biz
  • 26. Google Places
    What it does:
    Watch the video
    With QR codes
    i-nigma
    @SocialMediaDFW | http://www.DGdesign.biz
  • 27. Google Places
    With QR codes
    What you can do:
    Claim/create your biz’ page
    Check your biz’ stats
    Create “coupons”
    Wait for your official window sticker
    i-nigma
    Use this app to scan QR codes:
    Window Sticker
    @SocialMediaDFW | http://www.DGdesign.biz
  • 28. Reviews
    Past customer experiences influence potential customers
    @SocialMediaDFW | http://www.DGdesign.biz
  • 29. Reviews
    Citysearch
    Urbanspoon
    Yelp
    Benefits:
    • Get raw customer feedback,find out what you can improve
    • 30. See who your best customers are
    • 31. Turn unhappy customers into happy customers
    • 32. See how you rank against competitors
    @SocialMediaDFW | http://www.DGdesign.biz
  • 33. Citysearch
    First on the reviews scene
    What it does:
    Allows users to find nearby businesses
    Check review rating
    Write a review
    Citysearch
    @SocialMediaDFW | http://www.DGdesign.biz
  • 34. Citysearch
    What you can do:
    Claim/create your biz’ page
    Check your biz’ stats
    Use the official window sticker
    Post “offers” & announcements
    Respond to reviews
    First on the reviews scene
    Citysearch
    @SocialMediaDFW | http://www.DGdesign.biz
  • 35. Yelp
    The new king of reviews
    What it does:
    Allows users to find nearby businesses
    Check review rating
    Add photos
    See price range
    Draft a new review
    Video viewer (Monocle)
    Yelp
    @SocialMediaDFW | http://www.DGdesign.biz
  • 36. Yelp
    The new king of reviews
    What you can do:
    Claim/create your biz’ venue page
    Check your biz’ stats
    Wait for your official window sticker
    Post “offers” & announcements
    Respond to reviews
    Watch the video
    Yelp
    Window Sticker
    @SocialMediaDFW | http://www.DGdesign.biz
  • 37. Urbanspoon
    Early iPhone restaurant finder app
    What it does:
    Allows users to find nearby businesses
    Check rating %
    Add photos
    See price range
    Write a review
    Video viewer (Scope)
    Urbanspoon
    @SocialMediaDFW | http://www.DGdesign.biz
  • 38. Urbanspoon
    What you can do:
    Claim/create your biz’ venue page
    Respond to reviews
    Early iPhone restaurant finder app
    Urbanspoon
    @SocialMediaDFW | http://www.DGdesign.biz
  • 39. Social Coupons
    Get friends to buy a 1-day-only mega deal and get yours dicounted
    @SocialMediaDFW | http://www.DGdesign.biz
  • 40. Social Coupons
    Groupon
    Living Social
    Benefits:
    • Sell hundreds to thousands in one day
    • 41. Get thousands of new customers
    • 42. Exposure to tens of thousands of potential customers
    @SocialMediaDFW | http://www.DGdesign.biz
  • 43. Groupon
    What it does: Watch the video- How It Works
    Groupon
    @SocialMediaDFW | http://www.DGdesign.biz
  • 44. Living Social
    Living Social
    @SocialMediaDFW | http://www.DGdesign.biz
  • 45. Groupon & Living Social
    What you can do:
    Check which site’s demographics match your target audience
    Prepare your business to handle more customers than ever before
    Don’t discount yourself out of a profit
    Contact Groupon or Living Social
    (Same concept for different audiences)
    Groupon
    Living Social
    @SocialMediaDFW | http://www.DGdesign.biz
  • 46. Local Social News
    Find out what’s new and cool
    @SocialMediaDFW | http://www.DGdesign.biz
  • 47. Local Social News
    Bizzy
    Meetup
    Thrillist
    Benefits:
    • Exposure to newcustomers who are…
    • 48. Eager to learn what’s new/cool in their city
    • 49. Like to go out (spend money)
    @SocialMediaDFW | http://www.DGdesign.biz
  • 50. Bizzy
    Like Facebook, for businesses instead of friends
    What it does:
    Allows customers to get news and deals from only thebusinesses they want to connect with
    Bizzy
    @SocialMediaDFW | http://www.DGdesign.biz
  • 51. Bizzy
    What you can do:
    Claim/create your biz’ page
    Invite customers
    Post events and deals
    Respond to comments
    Check your biz’ stats
    Wait for your official window sticker
    Like Facebook, for businesses instead of friends
    Bizzy
    @SocialMediaDFW | http://www.DGdesign.biz
  • 52. Thrillist
    Citywide daily email about what’s new and cool
    Thrillist
    @SocialMediaDFW | http://www.DGdesign.biz
  • 53. Thrillist
    What you can do:
    Submit editorial ideas to Thrillist
    Hope to get selected
    OR pay to be an Ally (ad)
    Citywide daily email about what’s new and cool
    Thrillist
    @SocialMediaDFW | http://www.DGdesign.biz
  • 54. Meetup
    Hobby groups in your city
    Meetup
    @SocialMediaDFW | http://www.DGdesign.biz
  • 55. Meetup
    What it does:
    Hundreds of members read event announcement emails
    Some people browse Meetup web site
    Some people RSVP
    Some people attend
    Hobby groups in your city
    Meetup
    @SocialMediaDFW | http://www.DGdesign.biz
  • 56. Meetup
    Hobby groups in your city
    What you can do:
    Make a sponsorship offer to a Meetup, ex:
    Food/drink discounts
    Free stuff
    Trial products
    Event space
    Money
    Define your terms with the Organizer
    Provide your logo, web page, description
    Encourage check ins at event
    Meetup
    @SocialMediaDFW | http://www.DGdesign.biz
  • 57. Overview
    Stuff to remember!
    @SocialMediaDFW | http://www.DGdesign.biz
  • 58. Key Takeaways
    #SMKey:
    Find your business’ social media web profiles, claim them, fill in every detail- its free and fast.
    Add several good-looking photos. Customers want to see your store, products, and people.
    Respond to every review. This lets customers know you care what they think.
    How to reply to negative reviews: thank them, acknowledge their issue, don’t bribe them to come back.
    Will be tweeted by @SocialMediaDFW, hashtag #SMkey
    @SocialMediaDFW | http://www.DGdesign.biz
  • 59. Questions?
    Tweet me @SocialMediaDFW
    Get the slideshttp://www.slideshare.net/DGdesign
    Watch me http://www.youtube.com/funrun9602
    Get my contact info on your phone
    Now or later
    Scan this with i-nigma