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GO LOCAL: How to Capitalize on Check-ins, Reviews, Social Coupons & More
 

GO LOCAL: How to Capitalize on Check-ins, Reviews, Social Coupons & More

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This presentation examines the often-overlooked, yet rapidly growing channels of social media: the locally-targeted stuff. This includes mobile location-based services with search, check-ins or ...

This presentation examines the often-overlooked, yet rapidly growing channels of social media: the locally-targeted stuff. This includes mobile location-based services with search, check-ins or reviews, local-based web sites, and social coupons. We’ll go over why you should care about each of these emerging social media channels and how you can capitalize on them right now, before everyone else realizes the opportunities they're missing out on!

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    GO LOCAL: How to Capitalize on Check-ins, Reviews, Social Coupons & More GO LOCAL: How to Capitalize on Check-ins, Reviews, Social Coupons & More Presentation Transcript

    • If you’re bored waiting, download these apps and create your account:
      Bizzy
      Citysearch
      Foursquare
      Gowalla
      Groupon
      i-nigma
      Living Social
      Meetup
      Thrillist
      Urbanspoon
      Yelp
      Welcome
      Get the fun started now:
      1. tweet that you’re here at #DFWseo
      2. download the apps shown above
      3. check in to this location on Foursquare & Yelp
      4. check in to this Meetup on Meetup
      By Danielle Glick
      Social Media Strategist
      DGdesign http://www.DGdesign.biz
      @SocialMediaDFW
    • GO LOCAL
      How to Capitalize on Check-ins, Reviews,Social Coupons & More
      View this presentation at http://www.slideshare.net/DGdesign
      The contents of this document are the property of DGdesign and shall not be copied or distributed
      without prior written consent from DGdesign. © Copyright DGdesign 2010. All rights reserved.
    • Why Does This Stuff Matter?
      Bizzy
      Citysearch
      Foursquare
      Gowalla
      Groupon
      i-nigma
      Living Social
      Meetup
      Thrillist
      Urbanspoon
      Yelp
      @SocialMediaDFW | http://www.DGdesign.biz
    • Why Does This Stuff Matter?
      Bizzy
      Citysearch
      Foursquare
      Gowalla
      Groupon
      i-nigma
      Living Social
      Meetup
      Thrillist
      Urbanspoon
      Yelp
      FREE
      @SocialMediaDFW | http://www.DGdesign.biz
    • Why Does This Stuff Matter?
      Bizzy
      Citysearch
      Foursquare
      Gowalla
      Groupon
      i-nigma
      Living Social
      Meetup
      Thrillist
      Urbanspoon
      Yelp
      FREE
      Competition is scarce
      @SocialMediaDFW | http://www.DGdesign.biz
    • Why Does This Stuff Matter?
      Bizzy
      Citysearch
      Foursquare
      Gowalla
      Groupon
      i-nigma
      Living Social
      Meetup
      Thrillist
      Urbanspoon
      Yelp
      FREE
      Competition is scarce
      Customers are already there
      @SocialMediaDFW | http://www.DGdesign.biz
    • On-Location/Check In
      Social Coupons
      Foursquare
      Gowalla
      i-nigma
      Yelp
      Groupon
      Living Social
      Places
      Reviews
      Local Social News
      Bizzy
      Meetup
      Thrillist
      Citysearch
      Urbanspoon
      Yelp
      @SocialMediaDFW | http://www.DGdesign.biz
    • On-Location/Check In
      Customers who actually go to
      your business
      @SocialMediaDFW | http://www.DGdesign.biz
    • On-Location/Check In
      Foursquare
      Gowalla
      i-nigma
      Yelp
      Places
      Benefits:
      • Attract nearbypeople to become customers
      • Entice existing customers to come back more often
      • Increase chances customers’ friends will become new customers
      • See who was at your business and when
      @SocialMediaDFW | http://www.DGdesign.biz
    • Foursquare
      The king of check ins
      What it does:
      Allows customers to “check in” on their mobile device when they visit places
      Share tips
      Find hotspots
      Get deals
      Foursquare
      @SocialMediaDFW | http://www.DGdesign.biz
    • Foursquare
      What you can do:
      Claim/create your biz’ venue page
      Check your biz’ stats
      Use the official window stickers
      *Create “specials”
      *Create location-based “tips” (ads)
      *Create flashmob/swarm events
      The king of check ins
      Foursquare
      Window Stickers
      @SocialMediaDFW | http://www.DGdesign.biz
    • Foursquare
      Create specials
      Foursquare
      Types of specials:
      • Mayor
      • Check In (Xthtime)
      • Frequency (every Nth times)
      • Wild Card
      @SocialMediaDFW | http://www.DGdesign.biz
    • Foursquare
      Create location-based tips (ads)
      Steps:
      Create a personal account
      Friend-request your customers
      Leave tips at places all over town that relate back to your biz
      Your customer-friends will see your tips 
      Foursquare
      @SocialMediaDFW | http://www.DGdesign.biz
    • Foursquare
      Create flashmobswarm events
      Foursquare
      @SocialMediaDFW | http://www.DGdesign.biz
      Promote your event, use an invite service to track RSVPs, offer a deal
      Remind everyone to check in (i.e. now)
      Teach newbs how to check in
      Celebrate the Swarm
    • Gowalla
      The check in game
      What it does:
      Allows customers to “check in” on their mobile device when they visit places
      Share photos of places
      Discover their city through “trips”
      Gowalla
      @SocialMediaDFW | http://www.DGdesign.biz
    • Gowalla
      The check in game
      What you can do:
      Create/claim your spot
      Create a “trip” including your business
      Contact Gowalla for more opportunities
      Gowalla
      @SocialMediaDFW | http://www.DGdesign.biz
    • Yelp
      The royalty of check ins
      What it does:
      Allows customers to “check in” on their mobile device when they visit places
      See citywide check in leaderboard
      Add tips
      <And more>
      What you can do:
      <To be covered later>
      Yelp
      @SocialMediaDFW | http://www.DGdesign.biz
    • Facebook Places
      New kid on the check in block
      What it does:
      Allows customers to “check in” and tag friends
      What you can do:
      Claim your Places page on facebook.com
      Link your Fan page & Places page
      Places
      @SocialMediaDFW | http://www.DGdesign.biz
    • Facebook Places
      Details at http://www.facebook.com/help/?page=1159
      Places
      @SocialMediaDFW | http://www.DGdesign.biz
    • Google Places
      What it does:
      Watch the video
      With QR codes
      i-nigma
      @SocialMediaDFW | http://www.DGdesign.biz
    • Google Places
      With QR codes
      What you can do:
      Claim/create your biz’ page
      Check your biz’ stats
      Create “coupons”
      Wait for your official window sticker
      i-nigma
      Use this app to scan QR codes:
      Window Sticker
      @SocialMediaDFW | http://www.DGdesign.biz
    • Reviews
      Past customer experiences influence potential customers
      @SocialMediaDFW | http://www.DGdesign.biz
    • Reviews
      Citysearch
      Urbanspoon
      Yelp
      Benefits:
      • Get raw customer feedback,find out what you can improve
      • See who your best customers are
      • Turn unhappy customers into happy customers
      • See how you rank against competitors
      @SocialMediaDFW | http://www.DGdesign.biz
    • Citysearch
      First on the reviews scene
      What it does:
      Allows users to find nearby businesses
      Check review rating
      Write a review
      Citysearch
      @SocialMediaDFW | http://www.DGdesign.biz
    • Citysearch
      What you can do:
      Claim/create your biz’ page
      Check your biz’ stats
      Use the official window sticker
      Post “offers” & announcements
      Respond to reviews
      First on the reviews scene
      Citysearch
      @SocialMediaDFW | http://www.DGdesign.biz
    • Yelp
      The new king of reviews
      What it does:
      Allows users to find nearby businesses
      Check review rating
      Add photos
      See price range
      Draft a new review
      Video viewer (Monocle)
      Yelp
      @SocialMediaDFW | http://www.DGdesign.biz
    • Yelp
      The new king of reviews
      What you can do:
      Claim/create your biz’ venue page
      Check your biz’ stats
      Wait for your official window sticker
      Post “offers” & announcements
      Respond to reviews
      Watch the video
      Yelp
      Window Sticker
      @SocialMediaDFW | http://www.DGdesign.biz
    • Urbanspoon
      Early iPhone restaurant finder app
      What it does:
      Allows users to find nearby businesses
      Check rating %
      Add photos
      See price range
      Write a review
      Video viewer (Scope)
      Urbanspoon
      @SocialMediaDFW | http://www.DGdesign.biz
    • Urbanspoon
      What you can do:
      Claim/create your biz’ venue page
      Respond to reviews
      Early iPhone restaurant finder app
      Urbanspoon
      @SocialMediaDFW | http://www.DGdesign.biz
    • Social Coupons
      Get friends to buy a 1-day-only mega deal and get yours dicounted
      @SocialMediaDFW | http://www.DGdesign.biz
    • Social Coupons
      Groupon
      Living Social
      Benefits:
      • Sell hundreds to thousands in one day
      • Get thousands of new customers
      • Exposure to tens of thousands of potential customers
      @SocialMediaDFW | http://www.DGdesign.biz
    • Groupon
      What it does: Watch the video- How It Works
      Groupon
      @SocialMediaDFW | http://www.DGdesign.biz
    • Living Social
      Living Social
      @SocialMediaDFW | http://www.DGdesign.biz
    • Groupon & Living Social
      What you can do:
      Check which site’s demographics match your target audience
      Prepare your business to handle more customers than ever before
      Don’t discount yourself out of a profit
      Contact Groupon or Living Social
      (Same concept for different audiences)
      Groupon
      Living Social
      @SocialMediaDFW | http://www.DGdesign.biz
    • Local Social News
      Find out what’s new and cool
      @SocialMediaDFW | http://www.DGdesign.biz
    • Local Social News
      Bizzy
      Meetup
      Thrillist
      Benefits:
      • Exposure to newcustomers who are…
      • Eager to learn what’s new/cool in their city
      • Like to go out (spend money)
      @SocialMediaDFW | http://www.DGdesign.biz
    • Bizzy
      Like Facebook, for businesses instead of friends
      What it does:
      Allows customers to get news and deals from only thebusinesses they want to connect with
      Bizzy
      @SocialMediaDFW | http://www.DGdesign.biz
    • Bizzy
      What you can do:
      Claim/create your biz’ page
      Invite customers
      Post events and deals
      Respond to comments
      Check your biz’ stats
      Wait for your official window sticker
      Like Facebook, for businesses instead of friends
      Bizzy
      @SocialMediaDFW | http://www.DGdesign.biz
    • Thrillist
      Citywide daily email about what’s new and cool
      Thrillist
      @SocialMediaDFW | http://www.DGdesign.biz
    • Thrillist
      What you can do:
      Submit editorial ideas to Thrillist
      Hope to get selected
      OR pay to be an Ally (ad)
      Citywide daily email about what’s new and cool
      Thrillist
      @SocialMediaDFW | http://www.DGdesign.biz
    • Meetup
      Hobby groups in your city
      Meetup
      @SocialMediaDFW | http://www.DGdesign.biz
    • Meetup
      What it does:
      Hundreds of members read event announcement emails
      Some people browse Meetup web site
      Some people RSVP
      Some people attend
      Hobby groups in your city
      Meetup
      @SocialMediaDFW | http://www.DGdesign.biz
    • Meetup
      Hobby groups in your city
      What you can do:
      Make a sponsorship offer to a Meetup, ex:
      Food/drink discounts
      Free stuff
      Trial products
      Event space
      Money
      Define your terms with the Organizer
      Provide your logo, web page, description
      Encourage check ins at event
      Meetup
      @SocialMediaDFW | http://www.DGdesign.biz
    • Overview
      Stuff to remember!
      @SocialMediaDFW | http://www.DGdesign.biz
    • Key Takeaways
      #SMKey:
      Find your business’ social media web profiles, claim them, fill in every detail- its free and fast.
      Add several good-looking photos. Customers want to see your store, products, and people.
      Respond to every review. This lets customers know you care what they think.
      How to reply to negative reviews: thank them, acknowledge their issue, don’t bribe them to come back.
      Will be tweeted by @SocialMediaDFW, hashtag #SMkey
      @SocialMediaDFW | http://www.DGdesign.biz
    • Questions?
      Tweet me @SocialMediaDFW
      Get the slideshttp://www.slideshare.net/DGdesign
      Watch me http://www.youtube.com/funrun9602
      Get my contact info on your phone
      Now or later
      Scan this with i-nigma