If you’re bored waiting, download these apps and create your account:<br />Bizzy<br />Citysearch<br />Foursquare<br />Gowa...
      GO LOCAL  <br />How to Capitalize on Check-ins, Reviews,Social Coupons & More<br />View this presentation at http://...
Why Does This Stuff Matter?<br />Bizzy<br />Citysearch<br />Foursquare<br />Gowalla<br />Groupon<br />i-nigma<br />Living ...
Why Does This Stuff Matter?<br />Bizzy<br />Citysearch<br />Foursquare<br />Gowalla<br />Groupon<br />i-nigma<br />Living ...
Why Does This Stuff Matter?<br />Bizzy<br />Citysearch<br />Foursquare<br />Gowalla<br />Groupon<br />i-nigma<br />Living ...
Why Does This Stuff Matter?<br />Bizzy<br />Citysearch<br />Foursquare<br />Gowalla<br />Groupon<br />i-nigma<br />Living ...
On-Location/Check In<br />Social Coupons<br />Foursquare<br />Gowalla<br />i-nigma<br />Yelp<br />Groupon<br />Living Soci...
On-Location/Check In<br />Customers who actually go to<br /> your business<br />@SocialMediaDFW | http://www.DGdesign.biz<...
On-Location/Check In<br />Foursquare<br />Gowalla<br />i-nigma<br />Yelp<br />Places<br />Benefits:<br /><ul><li>Attract n...
Entice existing customers to come back more often
Increase chances customers’ friends will become new customers
See who was at your business and when</li></ul>@SocialMediaDFW | http://www.DGdesign.biz<br />
Foursquare<br />The king of check ins<br />What it does:<br />Allows customers to “check in” on their mobile device when t...
Foursquare<br />What you can do:<br />Claim/create your biz’ venue page<br />Check your biz’ stats<br />Use the official w...
Foursquare<br />Create specials<br />Foursquare<br />Types of specials:<br /><ul><li>Mayor
Check In (Xthtime)
Frequency (every Nth times)
Wild Card</li></ul>@SocialMediaDFW | http://www.DGdesign.biz<br />
Foursquare<br />Create location-based tips (ads)<br />Steps:<br />Create a personal account<br />Friend-request your custo...
Foursquare<br />Create flashmobswarm events<br />Foursquare<br />@SocialMediaDFW | http://www.DGdesign.biz<br />Promote yo...
Gowalla<br />The check in game<br />What it does:<br />Allows customers to “check in” on their mobile device when they vis...
Gowalla<br />The check in game<br />What you can do:<br />Create/claim your spot<br />Create a “trip” including your busin...
Yelp<br />The royalty of check ins<br />What it does:<br />Allows customers to “check in” on their mobile device when they...
Facebook Places<br />New kid on the check in block<br />What it does:<br />Allows customers to “check in” and tag friends<...
Facebook Places<br />Details at http://www.facebook.com/help/?page=1159<br />Places<br />@SocialMediaDFW | http://www.DGde...
Google Places<br />What it does:<br />Watch the video<br />With QR codes<br />i-nigma<br />@SocialMediaDFW | http://www.DG...
Google Places<br />With QR codes<br />What you can do:<br />Claim/create your biz’ page<br />Check your biz’ stats<br />Cr...
Reviews<br />Past customer experiences influence potential customers<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
Reviews<br />Citysearch<br />Urbanspoon<br />Yelp<br />Benefits:<br /><ul><li>Get raw customer feedback,find out what you ...
See who your best customers are
Turn unhappy customers into happy customers
See how you rank against competitors</li></ul>@SocialMediaDFW | http://www.DGdesign.biz<br />
Citysearch<br />First on the reviews scene<br />What it does:<br />Allows users to find nearby businesses<br />Check revie...
Citysearch<br />What you can do:<br />Claim/create your biz’ page<br />Check your biz’ stats<br />Use the official window ...
Yelp<br />The new king of reviews<br />What it does:<br />Allows users to find nearby businesses<br />Check review rating<...
Yelp<br />The new king of reviews<br />What you can do:<br />Claim/create your biz’ venue page<br />Check your biz’ stats<...
Urbanspoon<br />Early iPhone restaurant finder app<br />What it does:<br />Allows users to find nearby businesses<br />Che...
Urbanspoon<br />What you can do:<br />Claim/create your biz’ venue page<br />Respond to reviews<br />Early iPhone restaura...
Social Coupons<br />Get friends to buy a 1-day-only mega deal and get yours dicounted<br />@SocialMediaDFW | http://www.DG...
Social Coupons<br />Groupon<br />Living Social<br />Benefits:<br /><ul><li>Sell hundreds to thousands in one day
Get thousands of new customers
Exposure to tens of thousands of potential customers</li></ul>@SocialMediaDFW | http://www.DGdesign.biz<br />
Groupon<br />What it does: Watch the video- How It Works<br />Groupon<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
Living Social<br />Living Social<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
Groupon & Living Social<br />What you can do:<br />Check which site’s demographics match your target audience<br />Prepare...
Local Social News<br />Find out what’s new and cool<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
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GO LOCAL: How to Capitalize on Check-ins, Reviews, Social Coupons & More

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This presentation examines the often-overlooked, yet rapidly growing channels of social media: the locally-targeted stuff. This includes mobile location-based services with search, check-ins or reviews, local-based web sites, and social coupons. We’ll go over why you should care about each of these emerging social media channels and how you can capitalize on them right now, before everyone else realizes the opportunities they're missing out on!

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GO LOCAL: How to Capitalize on Check-ins, Reviews, Social Coupons & More

  1. 1. If you’re bored waiting, download these apps and create your account:<br />Bizzy<br />Citysearch<br />Foursquare<br />Gowalla<br />Groupon<br />i-nigma<br />Living Social<br />Meetup<br />Thrillist<br />Urbanspoon<br />Yelp<br />Welcome<br />Get the fun started now:<br />1. tweet that you’re here at #DFWseo<br />2. download the apps shown above<br />3. check in to this location on Foursquare & Yelp<br />4. check in to this Meetup on Meetup<br />By Danielle Glick<br />Social Media Strategist<br />DGdesign http://www.DGdesign.biz<br />@SocialMediaDFW<br />
  2. 2. GO LOCAL <br />How to Capitalize on Check-ins, Reviews,Social Coupons & More<br />View this presentation at http://www.slideshare.net/DGdesign<br />The contents of this document are the property of DGdesign and shall not be copied or distributed<br />without prior written consent from DGdesign. © Copyright DGdesign 2010. All rights reserved.<br />
  3. 3. Why Does This Stuff Matter?<br />Bizzy<br />Citysearch<br />Foursquare<br />Gowalla<br />Groupon<br />i-nigma<br />Living Social<br />Meetup<br />Thrillist<br />Urbanspoon<br />Yelp<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  4. 4. Why Does This Stuff Matter?<br />Bizzy<br />Citysearch<br />Foursquare<br />Gowalla<br />Groupon<br />i-nigma<br />Living Social<br />Meetup<br />Thrillist<br />Urbanspoon<br />Yelp<br />FREE<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  5. 5. Why Does This Stuff Matter?<br />Bizzy<br />Citysearch<br />Foursquare<br />Gowalla<br />Groupon<br />i-nigma<br />Living Social<br />Meetup<br />Thrillist<br />Urbanspoon<br />Yelp<br />FREE<br />Competition is scarce<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  6. 6. Why Does This Stuff Matter?<br />Bizzy<br />Citysearch<br />Foursquare<br />Gowalla<br />Groupon<br />i-nigma<br />Living Social<br />Meetup<br />Thrillist<br />Urbanspoon<br />Yelp<br />FREE<br />Competition is scarce<br />Customers are already there<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  7. 7. On-Location/Check In<br />Social Coupons<br />Foursquare<br />Gowalla<br />i-nigma<br />Yelp<br />Groupon<br />Living Social<br />Places<br />Reviews<br />Local Social News<br />Bizzy<br />Meetup<br />Thrillist<br />Citysearch<br />Urbanspoon<br />Yelp<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  8. 8. On-Location/Check In<br />Customers who actually go to<br /> your business<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  9. 9. On-Location/Check In<br />Foursquare<br />Gowalla<br />i-nigma<br />Yelp<br />Places<br />Benefits:<br /><ul><li>Attract nearbypeople to become customers
  10. 10. Entice existing customers to come back more often
  11. 11. Increase chances customers’ friends will become new customers
  12. 12. See who was at your business and when</li></ul>@SocialMediaDFW | http://www.DGdesign.biz<br />
  13. 13. Foursquare<br />The king of check ins<br />What it does:<br />Allows customers to “check in” on their mobile device when they visit places<br />Share tips<br />Find hotspots<br />Get deals<br />Foursquare<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  14. 14. Foursquare<br />What you can do:<br />Claim/create your biz’ venue page<br />Check your biz’ stats<br />Use the official window stickers <br />*Create “specials”<br />*Create location-based “tips” (ads)<br />*Create flashmob/swarm events<br />The king of check ins<br />Foursquare<br />Window Stickers<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  15. 15. Foursquare<br />Create specials<br />Foursquare<br />Types of specials:<br /><ul><li>Mayor
  16. 16. Check In (Xthtime)
  17. 17. Frequency (every Nth times)
  18. 18. Wild Card</li></ul>@SocialMediaDFW | http://www.DGdesign.biz<br />
  19. 19. Foursquare<br />Create location-based tips (ads)<br />Steps:<br />Create a personal account<br />Friend-request your customers<br />Leave tips at places all over town that relate back to your biz<br />Your customer-friends will see your tips <br />Foursquare<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  20. 20. Foursquare<br />Create flashmobswarm events<br />Foursquare<br />@SocialMediaDFW | http://www.DGdesign.biz<br />Promote your event, use an invite service to track RSVPs, offer a deal<br />Remind everyone to check in (i.e. now)<br />Teach newbs how to check in<br />Celebrate the Swarm<br />
  21. 21. Gowalla<br />The check in game<br />What it does:<br />Allows customers to “check in” on their mobile device when they visit places<br />Share photos of places<br />Discover their city through “trips”<br />Gowalla<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  22. 22. Gowalla<br />The check in game<br />What you can do:<br />Create/claim your spot<br />Create a “trip” including your business<br />Contact Gowalla for more opportunities<br />Gowalla<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  23. 23. Yelp<br />The royalty of check ins<br />What it does:<br />Allows customers to “check in” on their mobile device when they visit places<br />See citywide check in leaderboard<br />Add tips<br /><And more><br />What you can do:<br /><To be covered later><br />Yelp<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  24. 24. Facebook Places<br />New kid on the check in block<br />What it does:<br />Allows customers to “check in” and tag friends<br />What you can do:<br />Claim your Places page on facebook.com<br />Link your Fan page & Places page<br />Places<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  25. 25. Facebook Places<br />Details at http://www.facebook.com/help/?page=1159<br />Places<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  26. 26. Google Places<br />What it does:<br />Watch the video<br />With QR codes<br />i-nigma<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  27. 27. Google Places<br />With QR codes<br />What you can do:<br />Claim/create your biz’ page<br />Check your biz’ stats<br />Create “coupons”<br />Wait for your official window sticker<br />i-nigma<br />Use this app to scan QR codes:<br />Window Sticker<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  28. 28. Reviews<br />Past customer experiences influence potential customers<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  29. 29. Reviews<br />Citysearch<br />Urbanspoon<br />Yelp<br />Benefits:<br /><ul><li>Get raw customer feedback,find out what you can improve
  30. 30. See who your best customers are
  31. 31. Turn unhappy customers into happy customers
  32. 32. See how you rank against competitors</li></ul>@SocialMediaDFW | http://www.DGdesign.biz<br />
  33. 33. Citysearch<br />First on the reviews scene<br />What it does:<br />Allows users to find nearby businesses<br />Check review rating<br />Write a review<br />Citysearch<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  34. 34. Citysearch<br />What you can do:<br />Claim/create your biz’ page<br />Check your biz’ stats<br />Use the official window sticker<br />Post “offers” & announcements<br />Respond to reviews<br />First on the reviews scene<br />Citysearch<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  35. 35. Yelp<br />The new king of reviews<br />What it does:<br />Allows users to find nearby businesses<br />Check review rating<br />Add photos<br />See price range<br />Draft a new review<br />Video viewer (Monocle)<br />Yelp<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  36. 36. Yelp<br />The new king of reviews<br />What you can do:<br />Claim/create your biz’ venue page<br />Check your biz’ stats<br />Wait for your official window sticker<br />Post “offers” & announcements<br />Respond to reviews<br />Watch the video<br />Yelp<br />Window Sticker<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  37. 37. Urbanspoon<br />Early iPhone restaurant finder app<br />What it does:<br />Allows users to find nearby businesses<br />Check rating %<br />Add photos<br />See price range<br />Write a review<br />Video viewer (Scope)<br />Urbanspoon<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  38. 38. Urbanspoon<br />What you can do:<br />Claim/create your biz’ venue page<br />Respond to reviews<br />Early iPhone restaurant finder app<br />Urbanspoon<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  39. 39. Social Coupons<br />Get friends to buy a 1-day-only mega deal and get yours dicounted<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  40. 40. Social Coupons<br />Groupon<br />Living Social<br />Benefits:<br /><ul><li>Sell hundreds to thousands in one day
  41. 41. Get thousands of new customers
  42. 42. Exposure to tens of thousands of potential customers</li></ul>@SocialMediaDFW | http://www.DGdesign.biz<br />
  43. 43. Groupon<br />What it does: Watch the video- How It Works<br />Groupon<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  44. 44. Living Social<br />Living Social<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  45. 45. Groupon & Living Social<br />What you can do:<br />Check which site’s demographics match your target audience<br />Prepare your business to handle more customers than ever before<br />Don’t discount yourself out of a profit<br />Contact Groupon or Living Social<br />(Same concept for different audiences)<br />Groupon<br />Living Social<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  46. 46. Local Social News<br />Find out what’s new and cool<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  47. 47. Local Social News<br />Bizzy<br />Meetup<br />Thrillist<br />Benefits:<br /><ul><li>Exposure to newcustomers who are…
  48. 48. Eager to learn what’s new/cool in their city
  49. 49. Like to go out (spend money)</li></ul>@SocialMediaDFW | http://www.DGdesign.biz<br />
  50. 50. Bizzy<br />Like Facebook, for businesses instead of friends<br />What it does:<br />Allows customers to get news and deals from only thebusinesses they want to connect with<br />Bizzy<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  51. 51. Bizzy<br />What you can do:<br />Claim/create your biz’ page<br />Invite customers<br />Post events and deals<br />Respond to comments<br />Check your biz’ stats<br />Wait for your official window sticker<br />Like Facebook, for businesses instead of friends<br />Bizzy<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  52. 52. Thrillist<br />Citywide daily email about what’s new and cool<br />Thrillist<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  53. 53. Thrillist<br />What you can do:<br />Submit editorial ideas to Thrillist<br />Hope to get selected<br />OR pay to be an Ally (ad)<br />Citywide daily email about what’s new and cool<br />Thrillist<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  54. 54. Meetup<br />Hobby groups in your city<br />Meetup<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  55. 55. Meetup<br />What it does:<br />Hundreds of members read event announcement emails <br />Some people browse Meetup web site<br />Some people RSVP<br />Some people attend<br />Hobby groups in your city<br />Meetup<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  56. 56. Meetup<br />Hobby groups in your city<br />What you can do:<br />Make a sponsorship offer to a Meetup, ex:<br />Food/drink discounts<br />Free stuff<br />Trial products<br />Event space<br />Money<br />Define your terms with the Organizer<br />Provide your logo, web page, description<br />Encourage check ins at event<br />Meetup<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  57. 57. Overview<br />Stuff to remember!<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  58. 58. Key Takeaways<br />#SMKey:<br />Find your business’ social media web profiles, claim them, fill in every detail- its free and fast.<br />Add several good-looking photos. Customers want to see your store, products, and people.<br />Respond to every review. This lets customers know you care what they think. <br />How to reply to negative reviews: thank them, acknowledge their issue, don’t bribe them to come back.<br />Will be tweeted by @SocialMediaDFW, hashtag #SMkey<br />@SocialMediaDFW | http://www.DGdesign.biz<br />
  59. 59. Questions?<br />Tweet me @SocialMediaDFW<br />Get the slideshttp://www.slideshare.net/DGdesign<br />Watch me http://www.youtube.com/funrun9602<br />Get my contact info on your phone<br />Now or later<br />Scan this with i-nigma<br />

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