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Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
Q4 Ultra Kawaii Presentation 09 21 09 Pdf
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Q4 Ultra Kawaii Presentation 09 21 09 Pdf

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  • 1. Ultra Kawaii The cutest pets on the Internet... YOURS! 1 | Ultra Kawaii Q4 2009
  • 2. Pets & Animals One of the most popular categories on the Internet  “Pets and animals” reigns as  Favored online video portals, one of the most popular video including Yahoo, YouTube, and categories online; from AOL, have built pet and animal “Dramatic Chipmunk” to communities, featuring a range “Kittens Inspired by Kittens,” web video users love animal of content and engaging audiences to share their photos 2 | Ultra Kawaii videos. and videos online. Q4 2009
  • 3. Ultra Kawaii “The Cutest Pets on the Internet... Yours!”  Ultra Kawaii is the first online  Twice a week, Ultra Kawaii TV network that brings together (“Kawaii” means “cute” in two of the Web’s all-time Japanese) showcases the favorites: viewer-submitted cutest pet and animal videos videos and cute animals! submitted by viewers from around the world and watched 3 | Ultra Kawaii on premier video partner destinations across the web. Q4 2009
  • 4. Most viral pet series online Reaching millions of valuable viewers Mother’s Dat, May 2009 Animal Idol, April 2008 Chow Down, April 2009 Cutest Moments, Dec 2008  Over 40 million views to date, 125 episodes  Available on every popular web destination  Hit episodes include:  Mother’s Day 2009 - 3.5 million views on YouTube and Yahoo alone. 4 | Ultra Kawaii  Animal Idol - 2 million views, YouTube front page, 39,000 comments.  Chow Down - 2.3 million views, Yahoo! front page.  Cutest Moments of 2008 - most viewed video on YouTube of Dec 2008 Q4 2009
  • 5. Who’s Watching? Family friendly entertainment for viewers of all ages 13-17 Male 18-34 39% Age Female 35-54 61% 55+ 0 10 20 30 40 Percent Source: YouTube Insight, U.S. data.  Entertainment that skews  30,000 subscribers on YouTube, female, but appeals to a broad iTunes and UltraKawaii.com. age demographic.  375,000 average monthly brand  Strong audiences in under 17 and 35+ means mothers impressions on UltraKawaii.com + YouTube. 5 | Ultra Kawaii watching with their kids.  Viewer engagement score of 79;  Average 3mm views/month; on average viewers watched 230K unique viewers/month. 79% of “Crazy Hair Pets” episode. Above relevant benchmark of 55. Q4 2009
  • 6. Animal Idol An interactive cute pet showcase  An interactive competition where pets from across the country bark, meow, and chirp their way to compete for title of Most Talented Pet. Animal Idol takes full advantage of YouTube’s cutting-edge “Video Annotation Technology,” allowing viewers to literally “pick and click” their vote for the winning pet, offering real-time results similar to those phoned or texted in on American Idol. The pet with the most votes wins! 6 | Ultra Kawaii  Animal Idol’s wildly successful debut episode garnered over 2 million views and 39,000 comments, and was featured on the front page of YouTube. With numbers like these, the series is clearly slated for success. Q4 2009
  • 7. The Week In Squeak A weekly dose of the cutest pets on the web. 7 | Ultra Kawaii  A weekly dose of the cutest pets on the web: yours! Each week, the adorable Annie Tsai sifts through Ultra Kawaii’s inbox to find the cutest pet videos submitted by viewers from around the world. Unlike previous versions of Ultra Kawaii where episodes were themed, Week in Squeak keeps it simple: the cutest and funniest videos on the Internet. It’s The Soup meets Animal Planet. Q4 2009
  • 8. Pet Cinema Viral Pets break out in their own mini series. “Cat in a Bath” by danilop  Your furry friends get their big break -- it’s Masterpiece Theater for pets. Inside every pet lover there is a movie auteur or director. Ultra Kawaii partners with the top viral video makers (such as the creators of 8 | Ultra Kawaii “Talking Cats”, which earned more than 23 million YouTube views) to make their own six-week mini-series to run on the Ultra Kawaii network. Q4 2009
  • 9. Relevant Rich Media on Network Sites Leaderboard 728x90 Large Rectangle 300x250 9 | Ultra Kawaii Q4 2009
  • 10. Video Brand Placements and In-programming Host Mentions Leaderboard 728x90 Large Rectangle 300x250 In-video Overlay 480x70 10 | Ultra Kawaii Q4 2009
  • 11. Video Brand Placements and In-programming Host Mentions Leaderboard 728x90 Large Rectangle In-Stream Video Ad Units 300x250 & Brand Integration 11 | Ultra Kawaii Q4 2009
  • 12. YouTube - Unique Programming Integration In-Stream Video Ad Units & :15 Large Rectangle Dynamically Served Pre-roll 300x250 Large Rectangle 300x250 In-video overlay 12 | Ultra Kawaii Q4 2009
  • 13. Next New Networks advertise@nextnewnetworks.com 212.779.4005 13 | Ultra Kawaii Q4 2009

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