Hungry Nation 090309 Pdf

  • 266 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
266
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Sponsor Presentation 1 |
  • 2. Hungry Nation: Our First Food Network  Not your everyday food network, Hungry Nation dives into the online community of food lovers and information seekers with fresh, daily, original perspectives on how anyone can shop, cook, entertain and dine out on a budget and still experience wonderful, exciting meals. 2 |
  • 3. Hungry Nation Fresh, daily, original perspectives on how anyone can shop, cook, entertain and dine out on a budget and still experience wonderful, exciting meals.  Branded destination hub at  Downloadable iTunes podcast YouTube.com/HungryNation  Outreach to leading food  Website at HungryNation.tv sites and blogs like Serious Eats and Chowhound 3 |
  • 4. Programming Summary Hungry Nation: Seasons 1 - 2 ‣ Season 1 (September 2009) ‣ Season 2 In Development (2010) ‣ Vendr TV ‣ The Daily Meal ‣ Working Class Foodies ‣ Season 1 In Development ‣ Community Cookbook ( Late 2009) ‣ Kitchen Caravan ‣ The Sweetness ‣ Tamra Davis Cooking Show 4 |
  • 5. VendrTV Season 1 - 2009  VendrTV covers the best of the best curbside cuisine the world has to offer. Hosted by Daniel Delaney, the show consists of 7-10 minute episodes each individually highlighting a vendor, their food, and locale.  A combination of interviews with vendors, travel to awesome cities, and real people eating real food, Daniel Delaney is tackling Americaʼs obsession with street food.  Already featured on numerous food blogs and internationally on the CBC, Daniel, the Anthony Bourdain of street food, is willing to try and eat anything as long as itʼs on the the street! 5 |
  • 6. Working Class Foodies Season 1 - 2009  Working Class Foodies follows a pair of siblings on their quest to eat local and organic for under $10 a meal. Weʼll follow the hosts, both food enthusiasts with no formal culinary training, to the greenmarket and watch as they compose meals on the fly. 6 |
  • 7. The Sweetness Season 1 - In Development  The Sweetness is a weekly fix for all those with a sweet tooth. Weʼll visit bakeries, ice cream parlors, and candy stores to discover the best sweet treats and get the most sugar in our system in the shortest amount of time. 7 |
  • 8. Tamra Davis Cooking Show Season 1 - In Development  Follow successful film, TV and music video director Tamra Davis (Billy Madison, “Greyʼs Anatomy,” The Beastie Boys) on her quest to provide fun, healthy food for her growing family. Cooking. Kids. Music. Fun. Itʼs the Tamra Davis Cooking Show. 8 |
  • 9. The Daily Meal Season 2 - In Development  With new segments each Tuesday, the Daily Meal is a fun, irreverent newscast that highlights foodie news and fun, interesting food videos from across the web. Whatever the nationʼs talking about (like, what is President Obama eating?) weʼll cover on the Daily Meal. 9 |
  • 10. Community Cookbook Season 2 - In Development  We curate the best cooking and food videos from YouTube. The web 2.0 version of Moosewood or your motherʼs Junior League cookbook. Weekly, weʼre going to feature local cooks and food fans from across the YouTube nation. 11 |
  • 11. Kitchen Caravan Season 2 - In Development  Emma and Sophia met in their first year at Georgetown University in 2001. After graduation, Emma turned her focus to film, and was off to Greece to direct her first movie. Meanwhile, Sophia decided to go to New York City to attend culinary school and study nutrition. In the fall of 2006, they found themselves together again, and were inspired to combine their passions. The result of this collaboration is Kitchen Caravan. 11 |
  • 12. Case Study: Nite Fite Sponsored by Starburst “… the (Starburst) brand’s entry into the online video business Objective: is one of the first big bets by a name advertiser on independent Web video…It’s a signal to the marketplace.”—TV Week  Drive awareness and brand favorability for Starburst Candy and its message of “Share Something Juicy.” Solution:  A unique partnership with agency Digitas, Next New Networks created an innovative content initiative: Nite Fite, the first ever animated comedy show for the web.  Starburst brand was integrated into the 20 episodes over 5 months with its own story arc; series characters discussed the Starburst sponsorship in and organic and authentic way.  Rich banner media accompanied the series, including YouTube homepage takeover.  Custom series development. Results:  Delivered over 5 million views.  Cross-network promotion and distributed on Starburst.com  Critical acclaim from key ad industry press. 14 |
  • 13. Case Study: $99 Music Videos Sponsored by Verizon FiOS “... one of the most innovative ideas we’ve seen yet from Next Objective: New Networks. –NewTeeVee  Develop a memorable component to the Verizon FiOS media campaign that delivers their brand message of quality high speed internet. Solution:  Next New Networks launched $99 Music Videos - a series showcasing emerging bands and musical artists paired with talented filmmakers to create music videos for just $99 - with Verizon FiOS as the exclusive launch sponsor.  Verizon promoted their FiOS network in 24 episodes, boosting awareness around Verizonʼs fiber optic Internet service.  Campaign integrated brand sponsor elements such as the “FiOS Fast Clip featuring exclusive behind the scenes footage. Results:  Over 9.5 million brand impressions delivered.  Critical acclaim from a variety of media outlets including Advertising Age, WSJ, CNET and WIRED. 15 |
  • 14. Homepage Media Placements ‣ Leaderboard 728x90 Leaderboard 728x90 ‣ Large rectangle 300x250 Large Rectangle 300x250 16 |
  • 15. Watch Page Media Placements ‣ Leaderboard 728x90 Leaderboard 728x90 ‣ Large rectangle 300x250 ‣ In-video Overlay 480x70 Large Rectangle 300x250 In-video Overlay 480x70 17 |
  • 16. Watch Page Media Placements ‣ Leaderboard 728x90 Leaderboard 728x90 ‣ Large Rectangle 300x250 ‣ In-Stream Video Ad Units: Sponsorship Bumper Pre-Roll Large Rectangle 300x250 In-Stream Video Ad Units Sponsorship Bumper Pre-roll 18 |
  • 17. YouTube Programming Integration ‣ Showcase your message in a trusted environment - wrapped around Next New Networks programming. ‣ Key ad products: 480x70 in-video overlay and 300x250 companion banner In-Stream Video Ad Units on Next New Networks content watch Sponsorship Bumper Pre-roll pages on YouTube. ‣ YouTube ad products, combined with in- stream video ad units offer a unique In-video Overlay Large Rectangle brand integrated platform. 300x250 19 |
  • 18. YouTube Programming Integration ‣ Showcase your message in a trusted environment - wrapped around Next New Networks programming. ‣ Key ad products: 480x70 in-video overlay and 300x250 companion banner Large Rectangle on Next New Networks content watch 300x250 pages on YouTube. In-Stream Video Ad Units Sponsorship Bumper Pre-roll ‣ YouTube ad products, combined with in- stream video ad units offer a unique brand integrated platform. In-video Overlay 19 |