Your SlideShare is downloading. ×
Social Media Fundamentals, Recruitment
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Fundamentals, Recruitment

1,503

Published on

Even as the European market is still finding its feet in this field, there is increasing acknowledgment of the benefits social technologies offer in the key organisational function that is recruitment …

Even as the European market is still finding its feet in this field, there is increasing acknowledgment of the benefits social technologies offer in the key organisational function that is recruitment – cost efficiency, scalability, leveling field for organisations of smaller size, relationship building, social referrals – to name a few. With European consumers strongly embracing social media it makes perfect business sense for employer brands to be aware of the need to meet their potential hires in their channel of choice.

So where do you start in your organisation when you approach recruitment socially? How do you define your vision and organise internally for social? How do you measure success and if your approach is reaping results?

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,503
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Fundamentals RecruitmentMonday, 3 September 12
  • 2. ABOUT US 3Monday, 3 September 12
  • 3. LONDON LINCOLN PORTLAND PHILADELPHIA ST. LOUIS NEW YORK AUSTIN SINGAPORE RIO DE JANEIRO SYDNEY THE WORLD’S LEADING SOCIAL CONSULTANCY FIRM We are the leading global, integrated, end-to-end social business consultancy. Working with 50% of the Fortune 500. Multi-year engagements. The largest group of Facebook Preferred Developers in the world. 500+ Facebook sites, mobile and gamification projects.Monday, 3 September 12
  • 4. OUR SERVICES PERFORMANCE BRAND CONNECTED SOCIAL BUSINESS MARKETING COMPANY INTELLIGENCE + Social brand strategy + Enterprise social + Dashboards & benchmarks + Applications and experiences technology + Data services + Community management + Workforce collaboration + Reporting & analytics + Advocacy programs + Workforce learning + SaaS applications + Listening programs + Social CRM + Influencer outreach programs + Change programs + Social media buying 5Monday, 3 September 12
  • 5. SOME OF OUR CLIENTS 6Monday, 3 September 12
  • 6. WE WILL DISCUSS Social and Best Practices What Next? RecruitmentMonday, 3 September 12
  • 7. Social and RecruitmentMonday, 3 September 12
  • 8. THE WORLD IS SOCIAL 955M Facebook users 350M tweets per day 4B views per day 175M users 40% mobile annual growthMonday, 3 September 12
  • 9. RECRUITMENT HAS GONE SOCIAL TOO Last year 14.4 MILLION people used social media for job seeking. That’s 16% of 86% of active and 45% of the workforce that used passive job seekers employed claim to social networks to have a social be open to new job find their most profile. opportunities. recent job. http://recruiting.jobvite.com www.mashable.com 10Monday, 3 September 12
  • 10. For businesses, social has evolved past INTRIGUING to become MISSION CRITICAL: IT MUST DELIVER ROI. 11Monday, 3 September 12
  • 11. SOCIAL MEDIA IS ABOUT THE ENTIRE ORGANISATION It’s open and anyone can participate. Most effective social WAY OF business activities are deeply integrated into the BUSINESS organisation’s workflows and make organisational boundaries porous. CROSS It promotes collaboration inside the organisation gradually DEPARTMENT eliminating department silos. BUSINESS While participation is self-organising, the focus is on DRIVEN business outcomes. 12Monday, 3 September 12
  • 12. SOCIAL BENEFITS HR Efficiencies increased reach & creativity empowered search: active & passive time & costs size doesn’t matter Authenticity more information relationships & scale network effect referrals Inside/Outside employee satisfaction internal transfers Measurement big data 13Monday, 3 September 12
  • 13. CHALLENGES Information overload. Different audiences require new tactics. Professional vs. private divide. New way of thinking and working: Brand promise Beyond HR 14Monday, 3 September 12
  • 14. Best PracticesMonday, 3 September 12
  • 15. THE NEW EMPLOYEE JOURNEY ENGAGE RESEARCH APPLY INTERVIEW REPRESENT “I love my new job.” “Sharing “Going through information and “Actively looking “Applying for the “Sharing initial the selection leveraging for the right job” right opportunity” experiences” process” contacts” 16Monday, 3 September 12
  • 16. LEVERAGE ON YOUR ASSETS PEOPLE - CULTURE CONTENT - INNOVATION 17Monday, 3 September 12
  • 17. The British Army. People and stories. Diary of a recruit. Photo competition from the frontline. Links www.facebook.com/britisharmy Blog. www.facebook.com/armyjobs https://twitter.com/BritishArmy www.youtube.com/britisharmy Live chat. 18Monday, 3 September 12
  • 18. Ernst & Young UK. Online and offline. Insider experiences online. On campus presence linked to Links competitions on Facebook. https://www.facebook.com/EYUKcareers Community manager on Facebook same as offline. 19Monday, 3 September 12
  • 19. Diageo. Values amplification. “Celebrating life everyday, everywhere”. Amplification of company culture Links and values by infusing the brand http://www.linkedin.com/company/diageo tagline into and career channels http://m.diageo-careers.com/ and job descriptions. http://www.diageo-careers.com/ 20Monday, 3 September 12
  • 20. Kixeye. Personality matching the company. Controversial online games and Links http://www.kixeye.com/#/en/jobs videos accentuating company’s http://www.youtube.com/watch?v=s5l-nnR4Bx0 unique culture. Being different is what they do. 21Monday, 3 September 12
  • 21. Salesforce.com. Content. Salesforce as leader in its field. Showcasing awards, rankings and Links thought leadership. http://www.salesforce.com/careers/main/ https://twitter.com/salesforcejobs http://www.youtube.com/watch?v=3pdTVHGHPBo Unusual formats (e.g. infographics) and innovative videos. 22Monday, 3 September 12
  • 22. Allen and Overy. Perception change. Challenging applicants through Links https://www.facebook.com/AllenOveryGrads legal apps, quizzes and puzzles. http://www.youtube.com/watch? v=xFCqSaeYczk&feature=plcp:// 23Monday, 3 September 12
  • 23. Deloitte China. Unique experience. Virtual office tour, meeting real Links http://workatdeloitte.cn/virtualtour/ employees, sitting in on meetings, doing trainings. 24Monday, 3 September 12
  • 24. What next?Monday, 3 September 12
  • 25. ?HOW TO GET STARTED 26Monday, 3 September 12
  • 26. First: Define your vision. Goal: know exactly what Approach: decide on 1 you want to achieve. 4 the overarching concept. Audience: define and Success definition: 2 learn about your 5 upfront be clear about audience. measurement. Values: reflect what you 3 stand for. 27Monday, 3 September 12
  • 27. Second: Focus on curation. Channel ecosystem: Content strategy: before 1 define your architecture, 4 you start, know what connect and amplify. you want to say. Roles & responsibilities: 2 know who is doing what. Governance: put clear 3 rules in place to empower the entire organisation. 28Monday, 3 September 12
  • 28. Third: Track your efforts. Web analytics: SBI: track social 1 “traditional” clicks, 3 performance (campaign visits, traffic flows monitor). (Google analytics). Social analytics: social 2 media monitoring, bit.ly, #, (Radian6, socialmention.com, etc.). 29Monday, 3 September 12
  • 29. Thank you! 31Monday, 3 September 12
  • 30. CONTACTS Olga Kozanecka SOCIAL BUSINESS CONSULTANT olga.kozanecka@dachisgroup.com Serena Alboni SOCIAL BUSINESS CONSULTANT serena.alboni@dachisgroup.com 32Monday, 3 September 12

×