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    Sbf#2 adoption - a very short introduction - slideshare Sbf#2 adoption - a very short introduction - slideshare Presentation Transcript

    • #SBF2Adoption: A Very Short Introduction #socbiz #dachisgroupSocial Business Fundamentals #2 @dachisgroup_eu5th July 2012 | Dachis Group
    • WHO WE ARE LONDON LINCOLN PORTLAND PHILADELPHIA ST. LOUIS NEW YORK AUSTIN SINGAPOREWe are a global, integrated, end-to-end social business consultancy.We are leaders in social strategy, implementation and business intelligence.
    • What is Adoption? 3
    • Adoption is the process ofpeople and groups integrating a new technology into their working practices
    • Why is it Important?
    • SHORT TERM Maximise the value of social technology investments LONGER TERMMeet specific business objectives 6
    • How Can You Help it Happen?
    • EC RESEARCH BEST PRACTICESUSERS• Demonstrating value of technology to users• Focusing on users’ key use cases and pain points• Hand holding new usersTECHNOLOGY• Nudging people away from email use• Integrating the new social tool with key applications (e.g. calendar, email)• Tailoring technology solution to specific organisational needsLEADERSHIP BUY-IN• Getting leadership buy-in and participation• Linking technology to business strategySTRATEGY• Having a clear roll out strategy• Providing community management support• Cultivating super users 8
    • EC RESEARCH BEST PRACTICESUSERS• Demonstrating value of technology to users• Focusing on users’ key use cases and pain points• Hand holding new usersTECHNOLOGY• Nudging people away from email use• Integrating the new social tool with key applications (e.g. calendar, email)• Tailoring technology solution to specific organisational needsLEADERSHIP BUY-IN• Getting leadership buy-in and participation• Linking technology to business strategySTRATEGY• Having a clear roll out strategy• Providing community management support• Cultivating super users 8
    • EC RESEARCH BEST PRACTICESUSERS• Demonstrating value of technology to users• Focusing on users’ key use cases and pain points• Hand holding new usersTECHNOLOGY• Nudging people away from email use• Integrating the new social tool with key applications (e.g. calendar, email)• Tailoring technology solution to specific organisational needsLEADERSHIP BUY-IN• Getting leadership buy-in and participation• Linking technology to business strategySTRATEGY• Having a clear roll out strategy• Providing community management support• Cultivating super users 8
    • EC RESEARCH BEST PRACTICESUSERS• Demonstrating value of technology to users• Focusing on users’ key use cases and pain points• Hand holding new usersTECHNOLOGY• Nudging people away from email use• Integrating the new social tool with key applications (e.g. calendar, email)• Tailoring technology solution to specific organisational needsLEADERSHIP BUY-IN• Getting leadership buy-in and participation• Linking technology to business strategySTRATEGY• Having a clear roll out strategy• Providing community management support• Cultivating super users 8
    • Adoption is best achieved by involving people in the design or selection of a system to ensure it meets their needs and to givethem a sense of ownership over it. 9
    • Usefulness Usability Social Influence 10
    • Thank you.