Designing motivation for social experiences sbsPresentation Transcript
Social Business Summit London 2012Designing Motivation for Social Experiences
DesignTechnology Psychology HYBRID PROFESSIONAL
By Dan Saffer
People still talking aboutthe "productive vs delightful" splitdont have a clue aboutthe human mind.Delightful makes thingsmore productive.
What is beautiful is usableTractinsky, Katz, Ikar (2000)
“ This credibility study showed that people rarely used rigorous criteria when evaluating credibility […] the average consumer paid far more attention to the superﬁcial aspects of a site, such as visual cues, than to its content.”How Do People Evaluate a Web Site’s Credibility?Fogg, Sohoo, Danielson, Marable, Stanford, Tauber (2002)
Men in general judge more fromappearances than from reality.All men have eyes, butfew have the gift of penetration. Niccolò Machiavelli
“ Emotion, feeling and biological regulation all play a role in human reason.” Descartes Error Antonio Damasio (1994)
Useful is not enough.Functional is not enough. Working is not enough. Usable is not enough.
Person & Professionist
THE THE THEFOUNDATION OPENING EXECUTION
If I’d asked peoplewhat they wanted,they’d have askedfor a faster horse. Attributed to Henry Ford